Outsourced Marketing for Contractors
Many of the construction industry firms PSM Marketing works with are smaller shops, with the CEO serving as the “chief cook and bottle washer” along with delivering services in the business. Enter; PSM Marketing. We step into your contracting business and create an outsourced marketing department at your company. Don’t worry – you don’t need to provide us with space, computers, telephones, technology, computers or anything else! We serve as your outsourced marketing department, providing everything we need to drive results for you. Here’s how the outsourced marketing process works for our construction industry clients.
Conduct a Strategic Assessment
We work with our construction industry clients to review what’s worked and what hasn’t in marketing. We look at your pricing and competitors, as well as everything you currently use to market your business. From your website to your yard signs, we analyze the effectiveness of your marketing efforts today.
Develop a Strategic Marketing Plan
We know all of our construction industry clients need a roadmap to follow if they want to achieve high levels of growth. PSM Marketing will create a strategic marketing plan that will identify:
Growth Goals
We work with you to identify specific revenue and growth goals; goals that are realistic and measurable.
Staffing Needs
Staffing can be an issue if your business is cyclical by season. We help you forecast the ebb and flow of your work in order to start working on your staffing plan at least a couple of months before you have the crushing need for new employees.
Marketing Objectives
With specificity we identify the objectives we want to achieve in the areas of retaining and growing existing relationships, attracting new business, increasing your name recognition, and doing targeted communications.
Target Audiences
Depending on the work you do, your target audiences will likely include businesses, homeowners and other contractors. We help you identify and refine who you are marketing to because each audience will require different messages that communicate the value of your work.
Key Messages
You will communicate with business owners in a different way from homeowners. Your messages to other contractors and industry groups will be different yet again. PSM Marketing will help you identify, based on your target audiences, what your compelling messages should be to engage them to hire you!
Marketing Tactics: Projects
At PSM Marketing we will develop a series of marketing projects we can implement for you including copywriting, website development, branding, blog posting, social media, client communications, search engine optimization and more. The marketing projects will “soften” the marketplace and help you build name recognition.
Marketing Tactics: People
Generally decision makers are people, not companies. That’s why managing your best business contacts -past and present – is so important to your overall success in marketing. We work with you to develop specific strategies to move people through your sales pipeline and get them to Yes!
Contact PSM to Get Started
Outsourced Marketing for Contractors
We are always interested in learning about your contracting or home trade business. Making the decision to improve your marketing is a big deal- we know that. Give us a call at (320) 358-1000 to talk about your business goals.
We’ve worked with tons of companies in the metro area, greater Minnesota, Western Wisconsin, and across the nation to improve their marketing. Let PSM help your business grow.
