A brilliant firm message is the basic core differentiator of your brand. It helps to build awareness and convey meaning. Every interaction your team has with a client, prospect, or referral source is an opportunity to solidify your firm’s brand. Because of this, it’s especially crucial to ensure your message is strong and differentiated. It’s also imperative that your team is on the same page regarding your firm’s unique brand message. Let our team help you define and communicate your firm’s brand message.
Our expert team creates branding and messaging for your firm that includes:
- Unique Brand Message
- Creation List of Key Differentiators
- Elevator Speech
- Messages for Referrals/Introductions
- Practice Scripts
Kristy L. Gusick is Leading the Charge
PSM Partner, Kristy L. Gusick, has over 25 years of experience working with financial advisory firms in the areas of marketing, operations, advising and recruiting. The length and depth of this experience has enabled Kristy to build a team of marketing experts who know the financial services industry inside and out. Let Kristy and her team of professional designers and writers at PSM create the perfect new or updated brand with a message that will enable you stand out from your competitors!
Looking for Branding and Messaging for Your Financial Advisory firm?
Take a step in the right direction – contact PSM to create and design your branding and messaging today!
During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When...
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be...
Life is not all about money – and honestly, neither is business. Respect, trust, honesty, loyalty, collaboration, communication. Those are all important components of a successful marriage &ndas...
Not all clients are a pleasure to work with. Some are demanding and high maintenance. Others don't respond to requests for information or pay invoices on time. These are what we call "toxic clients." ...