Why do lawyers need reputation management?
Your future success will be determined by your reputation. Word gets around – both good and bad. Your reputation as an attorney will spread like wildfire through the ranks of organizations, referral sources, and prospective clients. We’re not trying to scare you, but reputation management is everything.
What type of reputation do you really want? Most lawyers aspire to be viewed by their contacts as fair, hard-working, smart, ethical, client-focused, creative, community-minded, and value-driven, just to name a few. Your reputation has little to do with your education as a lawyer, and more to do with the person you want to present to the world – day in and day out, within your family, with friends, and at work.
Reputations can be destroyed overnight with just one bad decision. There are many examples going on right now in the world. Just think of those who have “fallen from grace.” They had it all and either over time or based on one incident, their reputations were ruined.
Maybe the best reason lawyers need to manage their reputations is because 80 – 90% of all future work happens because clients and other personal contacts refer you.
How does reputation management for attorneys work?
Your reputation is not about how you see yourself. Rather, it’s what others think of when they hear your name or see you at a professional networking event. Are you kind to others and try really hard not to make enemies? Do people seek you out for your expertise, wise counsel, and friendship? Have you been recognized by an organization for your tireless work on their behalf? If so, you likely have a fabulous reputation as a lawyer. That said, we want to continue to help you enhance your reputation with those you meet, on your social media sites, through your presentations, in articles you write, and within your website.
Terrie Wheeler’s Experience with Legal Marketing Ethics
Because honesty and integrity are critical for any professional to know, understand, and radiate to others, lawyers appreciate and value PSM Founder and President, Terrie S. Wheeler’s dedication to the legal ethics system. Terrie spent six years on the Lawyers Professional Responsibility Board, the last two of which as vice chair. Terrie has dedicated her entire career to helping lawyers understand the rules related to legal marketing services. It’s fair to say that lawyers who repeatedly have clients file ethics complaints against them, will not be the esteemed lawyers that clients and referral sources seek out. Rather, in many cases, their reputations will have suffered.
Questions about Reputation Management for Lawyers?
Contact the reputation management experts at Professional Services Marketing, LLC to reclaim your reputation.