Does Your Non-Profit Need Outsourced Marketing?
Most non-profits focus on being as “lean and mean” as they can possibly be. Many times, it is just not realistic for the non-profit to hire a complete marketing department. Everyone agrees marketing is important, but many times marketing ends up as an afterthought with tasks accomplished by volunteers or lower level employees. At PSM Marketing we focus on delivering outsourced marketing services to non-profit organizations. This means that by outsourcing your marketing function to PSM Marketing, you will receive a fully functioning marketing department with expertise in the areas of:
- Strategic Marketing Planning
- Copywriting
- Website Design
- Search Engine Optimization
- Marketing Database Management
- Social Media Marketing
- Branding
- Strategic Communications
We Understand the Non-Profit World
Because we have the expertise on staff at PSM-Marketing, you will be working with professionals who know and understand the unique subtleties of working with nonprofit organizations to develop and implement a marketing plan. The marketing plan for a nonprofit will include a strategic assessment of the existing situation including a funding analysis, donor profiles, mission, vision and values, as well is overarching objectives in the areas of:
- Fundraising Goals
- Volunteer Opportunities
- Foundation Grant Opportunities
- Events
- Communications
- Social Media and Blog Posting
- Organizational Database Development
- Merger Opportunities
- Association Involvement and Presence
- Strategic Copywriting
Contact PSM to Get Started
Strategic Marketing for Non-Profits
A strategic marketing plan is then developed for your organization. At PSM Marketing, we assign a project manager to serve as your day-to-day contact, along with one of PSM’s partners. These two people will oversee all outsourced marketing activities for your nonprofit. PSM will then work to “staff” all of the areas above with PSM professionals who have worked with nonprofits and know the issues faced by organizations who are generally powered by volunteer boards, and other volunteers in the community. Managing and valuing the contributions of volunteers is completely different than managing employees, and PSM has worked with many nonprofits and has developed best practices to attract and retain top notch volunteers and keep them engaged.
