In April 2016, PSM’s Kristy Gusick was interviewed by Solidity Financial about her trials and tribulations as an entrepreneur.
Kristy and her husband sold a large manufacturing and energy retrofitting company in their mid-20s. They experienced something that many 25-year-olds don’t get to, a large influx of cash. There are many challenges that come with easy money, especially at such a young age. They decided to start an investment management firm and a real estate company. Kristy describes their euphoria as the “Midas Touch.” They felt like they couldn’t lose. Kristy explains many challenges faced over seven years of owning their investment firm. Kristy and her husband both dealt with the realization that it was over in much different ways. Kristy saw it for what it was “a rebound business” from their first one. She took it as a challenge to find out who she really was and search for something that would give her purpose and direction. Ultimately she found her passion at PSM Marketing. Find out more about how Kristy Gusick moved into her current role as a partner at PSM! Click Here to Listen to the Interview