Introduction to Marketing for Real Estate Lawyers
As a real estate lawyer marketing is important to your continued success. As you know, real estate is a transactional practice, and there are specific marketing strategies for real estate lawyers to help you grow. Whether you work with landlords or tenants on purchases or leases, knowing the best marketing strategies will help your real estate practice grow.
We’re certain many of your clients come from referrals from past clients or from real estate brokers. What’s most important is that when you market your real estate services as a lawyer, you need to position yourself as the go-to lawyer for real estate services. In order for this to happen, marketing your real estate practice will need to be something you commit to doing consistently each day.
Marketing Strategies for Real Estate Lawyers
So what really works? There are many marketing strategies for real estate lawyers that will create demand for your services including:
Become a noted expert – write and speak on topics you know best. Whether you focus on helping clients buy or sell real estate, or negotiate leases, the marketing strategies for your real estate practice will separate you from your competitors.
• Spend time on social media – whether you work with commercial or residential real estate, it is important to post relevant updates and news to your followers. This marketing strategy for real estate lawyers will position you as the go-to resource in your field.
Keep track of your contacts – One of the most important marketing strategies for estate planning attorneys is to build your sales pipeline of prospective clients and referral sources. Consider your current and past clients, trade groups you belong to, and other industry associations and note the people you know who can refer real estate clients to your practice
Keep a tickler system – Just because you help someone negotiate a lease or buy a building, the time will come when the client needs to renegotiate. Keep track on your calendar of when buildings were purchased and when leases were signed so you can proactively follow up with your clients and referral sources. This is a winning marketing strategy for your real estate practice.
Check in with your past clients – Make a point of staying in touch with your best clients and referral sources. As a lawyer, it’s likely you generate a lot of business through referrals and word of mouth. As far as marketing strategies for real estate lawyers go, this is one of the best.
Website Design and Development for Real Estate Lawyers
Designing your website as a real estate lawyer is well worth your time and investment. Having an exceptional website design for your real estate practice will provide a foundation for your future content development and SEO efforts.
Website design and development for real estate lawyers is a task that should be one of your largest priorities. No one will hire you or refer you without first visiting your website. If the website for your real estate practice is lacking, so too will be the flow of new clients and referrals into your practice. Take an objective look at your website. Does the design reflect you and your practice? How is the navigation – is it easy to find what you are looking for? Don’t try to build your own website. Rather hire the experts to help you design and develop a website for your real estate practice, then watch your revenue grow.
Online Reputation Management for Real Estate Lawyers
As a real estate lawyer your reputation will make or break your practice. You can actively manage your online reputation as a real estate lawyer by continuing to add new content to your website. Write and publish blog posts designed to help your prospective clients learn more about your real estate capabilities as a lawyer. Post regularly on social media to build your reputation as a real estate lawyer. Also, don’t forget to ask satisfied clients to provide a Google review for you and your practice. Today, Google reviews are an important tool for online reputation management for real estate lawyers.
Local SEO to Attract Clients to your Real Estate Practice
Hopefully you have a website you are proud of. Today, there is not a website we build that doesn’t have SEO built into it. You need experts that can build local SEO for your real estate practice so that you and your firm receive the highest possible organic rankings. Local SEO for your real estate practice involves on-page optimization including developing metadata that will appear on Google. In addition, backlinks from high authority websites will be critical when using SEO strategies to attract clients to your real estate practice.
A website without SEO is a waste. Make sure your website is something you are proud of so that prospective clients and referral sources will find you when they conduct searches on Google. This way you can ensure your SEO will attract a steady stream of new clients into your real estate practice.
Pay Per Click – How it Works for Real Estate Lawyers
Depending on your base of clients, Pay Per Click (PPC) advertising can bolster your marketing mix. By pursuing PPC you can increase the flow of new business into your real estate practice. SEO for real estate lawyers works. You just have to work with the right company. When you do, you will see a direct and positive impact on your revenue.