Your Minnesota Marketing Team. Real People, Real Strategy.
Local marketing that actually makes sense for your business
Marketing shouldn’t be confusing, or expensive, or filled with buzzwords. If you’re a business owner in Minnesota, you’ve probably tried a few different marketing solutions. Maybe you hired someone for SEO, or ran Facebook ads that didn’t convert, or tried to write blog posts between client calls. You’re not alone.
That’s exactly why PSM Marketing exists. We’re not here to sell you a one-size-fits-all package. We’re here to offer practical, strategic marketing support—backed by a full team of experts—without forcing you to build an in-house department. We’re Minnesota-based. Woman-owned. Family-run. And we get what it means to grow a business around here.
Let’s talk—schedule a free consultation and see if we’re a good fit.
Built in Minnesota. Focused on You.
PSM Marketing was built on one big idea: most small businesses don’t need a full-time marketing employee…they need a full-time strategy. That’s where we come in.
Founded by longtime marketing consultant Terrie S. Wheeler, MBC, and now co-owned by her daughter Michelle Wheeler, our team has been supporting Minnesota businesses for over 25 years. We work with lawyers, contractors, nonprofits, recruiters—you name it. What they all have in common is the need for marketing they can trust.
Our outsourced model means you’re not hiring one person. You’re getting access to over 30 professionals in web design, SEO, content, branding, and strategy—without paying full-time salaries.
“There’s something unique about Minnesota businesses. They’re built on relationships, on hard work, on community. That’s the kind of marketing we believe in: honest, practical, long-term.”
— Michelle Wheeler, Co-Owner, PSM Marketing
What We Do
Whether you’re launching a new business, need a website refresh, or just want your phone to ring more often—we can help. Our services are customized to fit what you actually need.
Digital Marketing
We’ll help your business show up online and stand out. Our digital marketing services include:
- Search engine optimization (SEO)
- Google Ads and paid search
- Social media strategy and content
- Email marketing campaigns
No fluff, just strategy that fits your audience and goals.
Web Design + Development
Your website is often your first impression—so it should reflect your brand, not a template. We build custom WordPress sites that are:
- Mobile-friendly
- Fast and secure
- Easy to update
- Designed to convert
Learn more about our web design services.
Content Marketing
We write for people first—and Google second. Whether it’s blog posts, newsletters, or downloadable resources, our content gets results without sounding robotic. Our content marketing team helps you:
- Build trust with potential clients
- Improve your search engine rankings
- Share your expertise in a natural, human way
Check out our content marketing services.
Brand Strategy
If your logo feels outdated or your messaging doesn’t quite land anymore, we can help. Our branding work includes:
- Visual identity (logos, color palettes, etc.)
- Voice and tone development
- Positioning and messaging
We make sure your brand matches where you’re going—not just where you’ve been.
Inbound Marketing
Think of inbound marketing as the opposite of shouting into the void. It’s about attracting the right people with helpful content, then giving them a reason to stick around. Our inbound marketing support includes:
- Lead magnet creation
- Email nurture sequences
- Website conversion tools
- CRM integration
It’s smart, automated, and built for long-term growth.
Why Work With a Minnesota Marketing Agency?
There are a lot of digital marketing agencies out there—but not many who understand how to market a law firm in Rochester or a home contractor in Brainerd. We’ve been working in this space for decades, and we know that Minnesota businesses have their own pace, style, and priorities.
We’re not chasing trends—we’re helping clients build something solid.
- We speak your language (and your clients’)
- We tailor everything to your industry and goals
- We focus on strategy, not shortcuts
Want proof? We’ve helped law firms double their traffic, nonprofits expand fundraising efforts, and solo consultants grow into teams.
A Simple, Smart Process
Here’s how we work together, from day one:
- We listen. We get to know your business, your goals, and what’s worked—or not worked—so far.
- We build a plan. Strategy first. Always.
- We do the work. Our team handles the design, writing, SEO, and more.
- We check in. You’ll always know what’s happening, what’s working, and what’s next.
No mystery. No vague deliverables. Just a plan you can understand and results you can see.
Who We Work With
Our clients are mostly small to mid-sized professional service firms across Minnesota. Some are solo business owners. Others have internal marketing staff and need added horsepower.
Industries we serve include:
- Law firms and attorneys
- Non-profit organizations
- Contractors and trades
- Renewable energy and green businesses
- Recruiting and staffing firms
- Small businesses across all sectors
We’re based in St. Paul, but our clients are everywhere—from Minneapolis to Duluth, Mankato to Moorhead.
Let’s Start with a Conversation
If you’re looking for a digital marketing agency in Minnesota that’s experienced, strategic, and genuinely interested in your success—you’re in the right place.
We don’t do pressure sales. We do honest advice, helpful strategies, and the kind of long-term support that helps you grow year after year.
Ready to talk? Contact us today.
FAQs
What does PSM stand for in PSM Marketing?
It stands for Professional Services Marketing. We specialize in helping service-based businesses grow through strategic marketing.
Do you only work with businesses in Minnesota?
While most of our clients are in Minnesota, we do work with businesses in other states. But Minnesota is our home, and we know it well.
How much do your services cost?
We create custom proposals based on your goals and budget. No cookie-cutter pricing here.
What size businesses do you typically work with?
We mostly serve small to mid-sized businesses—especially those without a full-time marketing team.
Can I hire you just for web design or SEO?
Absolutely. While many of our clients use us as their full outsourced marketing department, we also take on individual projects.
