Marketing Coaching Services

Develop your Sales and Marketing Plan

“Plans are Nothing: Planning is Everything” – Dwight D. Eisenhower

How often have you decided, “I am going to sit down and write a plan?”  For what? It doesn’t matter. You likely have strong evidence of your past planning efforts buried in a desk drawer or hidden in a bookcase somewhere. Having a plan is nothing unless you commit to implementing it. Having a “plan collection” will do nothing to help you achieve your business goals. That’s why your marketing coach will create a customized sales and marketing plan FOR you.  Don’t get me wrong – we collaborate with you. You have input, but PSM Marketing takes the laboring oar to turn your marketing assessment into a proactive, results-oriented sales and marketing plan. We help you get to the heart of what you want to achieve.

We recommend business and revenue objectives, key messages, and target audiences. We help you figure out what makes you a unique butterfly. Enter The Four Pillars of Marketing.  We then use our marketing system to help you create a balanced approach to your sales and marketing efforts. Your balanced approach will include how to expand and grow current relationships, develop new sources of income, build your name and reputation, and, through targeted communications, let people know how amazingly cool you are.

Take Action

Now the fun begins! We will get together every week or two via videoconference, telephone, or in person to help you implement your plan. We know you have good intentions, and it is our job to make sure your intentions become actions and that those actions generate results. 

There are so many strong reasons you, one of the busiest people you know, will be successful in sales and marketing. You are already motivated. You hired a PSM marketing coach! Your coach will guide you, support you, encourage you, be your cheerleader, and help you decide where your valuable time should be spent. Remember when you committed yourself to “work out five times per week,” “spend more time reading,” or “take a painting class?” Did it happen? Only if you made it – you guessed it – a priority. As with any personal goal you set for yourself, if you don’t prioritize marketing, it Just. Won’t. Happen. But your PSM marketing coach is a glass-half-full person so let’s rephrase. If you implement your sales and marketing plan consistently over time, you WILL be successful.

When we meet, we focus on two key areas: sales and marketing projects and growing and nurturing your best contacts. On the project front, we can help you implement everything from A – Z.   You can also refer to our Marketing Coaching Checklist.

Next, we create a Contact Action Plan for you that identifies:

• Type of Contact – Whether the contact is a current client, prospective client, industry contact, or referral source
• Contact Ranking – We help you separate your A-level contacts from the B’s and C’s and focus our initial efforts on your A-level contacts
• Your Last Interaction – When and where your last interaction with them occurred and other background information on the prospective client or referral source
• Your Next Interaction – Next Steps! This is it – where the rubber meets the road. We will discuss the “what now?” and “what next?” with each of your contacts.  It’s true. Over 80% of next year’s revenue will likely come from your existing contacts.  So, growing and nurturing your base of contacts is uber important.

By following these steps, your PSM marketing coach can help you attract new clients, build strong relationships with referral sources, and achieve long-term success. So, if you’re ready to take your marketing efforts to the next level, consider working with a PSM marketing coach today!