Outsourced Marketing for Green Energy Companies
Did you know that building operations account for 27% and building materials 20% of carbon emissions annually? By outsourcing your marketing department to PSM Marketing, you can add to the difference you’re already making with your green energy company. Talk about an all-around approach to going green! Plus, you won’t have to worry about the expenses of ergonomic chairs, employee benefits, computers, phones, or other technologies required to do the job. As your outsourced marketing department, we take up no space while providing all the services you need to get your name out there.
Assess and Strategize
What’s the current standing of your marketing plans, and what do your results look like so far? Where do you stand amidst competitors? How does your pricing hold up compared to current market demand? Let’s take a step back and look at what’s working and what’s not before we move forward as marketing partners.
Create a Strategic Marketing Plan
Next comes the process of planning. We meticulously analyze what’s been going on with your marketing and consolidate the data with the green energy industry to identify:
Growth Goals
We help you to align your growth goals with your sales targets. You’ll get sensible timelines and specific, practical measurements of what’s possible.
Staffing Needs
Seeing an upsurge in demand for your services during the warm weather of the construction season? We’ll be your guide for ensuring staffing plans are well laid out through evaluation and forecasting. There’ll be no obligation to scramble for new employees when you need them. While PSM is not a staffing firm, we assist our clients in developing job descriptions, and listing openings on web-based sites like Indeed and Zip Recruiter.
Marketing Objectives
We’ll help build out clear-cut marketing objectives addressing all your direct and indirect business growth goals. We’re talking name recognition and reputation upkeep, targeted communications, preserving and growing current relationships, and developing new ones.
Target Audiences
Your target audiences may be commercial building owners, residential homeowners, architects, or other contractors. Our aim is to distinguish and pinpoint your unique and specific target audiences so that we can zone in on the right messaging for each respective group. We want to highlight the correct values and benefits for each target audience.
Key Messages
How do you communicate your values, features, and benefits of your services to a variety of different audiences? By using the experienced minds of the PSM Marketing team to craft compelling and persuasive key messages about your services. You need to appeal to various minds using diverse yet unified communication strategies.
Marketing Tactics: Projects
Top-of-mind marketing tactics where you consistently showcase your brand to your audiences is critical. Why? So you become their go-to services provider now and in the future. Our marketing toolbox includes branding, networking, social media, blog writing, copywriting, proposals, website development, search engine optimization, client communications, and much more. If it’s a project that’s considered marketing, we don’t just do it, we do it in a way that generates results.
Marketing Tactics: People
It’s critical to know your overall target audiences, but it’s even better to understand the uniqueness of the individuals that make up each audience. Generally, each sale is the result of a decision made by one person or a small group of people. Because of this, we’ll help you create an effective strategy to build your sales pipeline and to maximize the leads generated from marketing with the primary goal of converting leads into new business.
Contact PSM to Get Started
Outsourced Marketing for Green Energy Companies
As a green energy company, we know you value your time and energy. We all want to leave behind a thriving earth for future generations, and in doing so to create a vital and profitable business in the green energy industry. We can help you do that more quickly and efficiently through strategic marketing.
Let us help you get the word out. Call us at (320) 358-1000 to discuss the best ways in which we can help you achieve your business goals. We’ve done it before with companies like yours and now we’re ready to help you reach new levels in your business.
Frequently Asked Questions
Outsourced marketing for green energy companies is another way of saying you’ll let the PSM team take marketing strategy and implementation off your plate instead of using an in-house team of people or hiring a sole marketing director. Outsourcing marketing is a great way to pay a mere fraction of the cost you would normally pay for an in-house team or employee. Plus, you get a much broader range of expertise, with specialists in graphic design, copywriting, website development, SEO, social media, communications, and more.
Outsourced marketing drives new business to you in two ways: First, you get the time to work on your passion, maintaining, improving, and coordinating everything related to your products and services. Second, you get the maximum benefits possible from marketing with tried-and-true strategies carried out by a team dedicated to enhancing your business potential and drawing sales to your green energy business. PSM is your partner in growth!
We scale our approach to best meet the needs of our clients. Every client receives our full outsourced marketing experience but we tailor the type and level of tactics we implement to meet your budget. Do you want to start small with your marketing before going big? Our pricing model is adaptable and built to generate results versus focusing on theoretical marketing ideas. In all situations, you benefit from no marketing overhead or in-house costs, one of the best financial perks of outsourcing your marketing team!
PSM Marketing knows that many green energy companies are still establishing themselves in a budding industry. We work with green energy companies to not only create comprehensive marketing plans but to also stick it out with you to implement and measure outcomes so we can reassess and plan together for the future. What good is a strategic marketing plan if it doesn’t get implemented? PSM Marketing is committed to assessing your company, developing a strategic marketing plan, and working with our team of experts to implement your plan each day.
PSM Marketing has been around the block a few times when it comes to putting businesses like yours on the map. We know how to make your business stand up and stand out. We deliver key branding and messaging strategies to drown out the noise of your competitors so your target audience focuses on YOU!
