“What I enjoy most about this line of work is that I get to help professionals create visual brands that can better connect them with their customers.”
Kara: Graphic Designer
Kara Helm has worked as a graphic designer since graduating from the University of Minnesota – Duluth in 2006, and opened her own freelance design business in August 2012. Over the years, she’s focused her services on assisting professionals and small firms on a variety of design pieces, ranging from banners and brochures to logos and websites.
For Kara, creating a successful design piece depends greatly on consistency and clarity. It isn’t enough to craft one product. Instead, she takes a more holistic approach by evaluating each client’s overall identity and brand. From there, she is able to develop a strategy that not only applies to the pieces she designs, but can also to subsequent projects.
What Kara enjoys most about this line of work is that she gets to help professionals create visual brands that can better connect them with their customers. So much of our world relies on visual appeal these days; the fact that she can help PSM clients engage and excel at this level is really rewarding.