PSM Marketing

Questions? Contact Us →

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • About
    • Team
    • Client Feedback
    • History
  • Outsourced Marketing
    • Marketing Coaching
    • Outsourced Marketing
  • Services
    • Strategy
      • Law Firm Marketing Strategy
    • Websites
    • Branding
    • Digital
    • A-Z Marketing Services
  • Clients
    • Law Firms
      • Personal Injury
      • Criminal Defense
      • Divorce & Family
      • Business and Corporate
      • Litigation
    • Financial Advisory Firms
    • Accounting Firms
    • Contractors
    • Non-Profits
    • Small Businesses
    • Other Service Businesses
  • Resources
    • Webinar Archive
  • Blog
  • Contact
    • Join Our Team
A Reminder to Always Work Within Your Strengths!

A Reminder to Always Work Within Your Strengths!

June 1, 2016 By Kristy L. Gusick, Partner

Recently, I, Kristy, had an important reminder of how important it is to work within your strengths – and outsource the things you aren’t as strong at doing. While our family made the decision over a year ago to sell our house in the suburbs and move to a small hobby farm in Stillwater, the reality of all the work involved in getting our house ready really just sunk in a few weeks ago.  As our To-Do list for marketing our house began to grow, so did my anxiety! My mom might have been a talented Interior Decorator, but none of those genes were passed on to me.
Thankfully, our realtor suggested we engage the services of a home stager to help us get our home ready to make an awesome first impression on buyers. Professional home stagers are practiced in the art of preparing a home for resale. They work with the “flow” of a home, suggest paint colors, eliminate clutter, provide and arrange furniture, and even assist in enhancing curb-appeal.
As we began follow the stager’s advice, our home began to look better and better. After they delivered the furniture, it soon began to take on the look  and feel of a model home. We quickly went from living in an 80’s styled home to something you might even see on HGTV!
The Gusick Kitchen-PSM Marketing
Digital Marketing Services | PSM Marketing
Digital Marketing Services | PSM Marketing
Living Room, Post-Staging - PSM Marketing
The Gusick Kitchen and Living Room, Post-Staging
The final reward came when our home went on the market. It sold in three days and went for $7,000 over the listing price! I really believe that the reason our sale went so well is because we were willing to acknowledge we needed help – and we were willing to hire a professional to help us. Often the same is true with your marketing efforts. Know when you need help, then find the best resource!

 

Have you realized that you need help with your marketing efforts? If so, read the blog post Kristy just wrote called,  Thinking About Hiring a Marketing Firm? It will help you decide what type of marketing firm might be best to help you.

 

You can also take our marketing quiz,  Is Your Firm a Good Candidate for Outsourced Marketing? to see if our firm’s marketing approach is right for you. Good luck with your outsourcing efforts!
Print Friendly, PDF & Email

Filed Under: Get to Know Terrie & Kristy

About Kristy L. Gusick, Partner

Kristy L. Gusick became a partner at PSM Marketing LLC (PSM) in 2012 after spending 16 years in various roles in financial services. Her experience in business development, marketing, sales and coaching spans the financial services, legal and other professional services industries. Read Kristy's Bio >

Contact Us

Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Looking for Something?

Categories

Archives

Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Kristy Gusick:
Mobile: 651.592.4662
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

Stay Connected

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1124 Lafond Avenue
St. Paul, MN 55104

Looking for Something?

Copyright © 2021 Professional Services Marketing, LLC · Log in