Advertising for Services Firms
Advertising for professional services firms is a service PSM offers its clients. Carefully targeted ads for lawyers, CPAs, financial advisors and other service businesses is still an effective marketing tool to build name recognition and establish your brand with the people and companies you want to do business with.
For professionals who work with businesses, an ad campaign in an industry publication or trade association newsletter can help position you as an important force in the industry.
It can be very expensive to use ads as a name recognition-building tool. To do an ad “right,” you must make a financial commitment to invest in a regular presence in a publication or other advertising mediums like TV or radio – to really make an impact.
A single ad in a business publication will not generate consistent work for you or your firm.
If you do decide to pursue advertising for your professional services firm, consider an ad in the annual directory of a trade association, church or social club you belong to. At least your ad will “run” for a full year – until the next directory comes out!
For professionals helping individuals, advertising can keep your name “top of mind” when someone needs your expertise. For businesses, advertising can also remind your prospective clients and referral sources you are out there – ready to have business referred to you!
We create, design, and place ads that builds name recognition, reinforces your brand, and meets the goals of your strategic marketing plan.