Design and Send Professional Communications
An effective communication strategy does a lot more than just get the word out for you. It can become a basic building block of your professional services firm. As a small law firm, accounting firm, or financial services firm, we know it is hard for you to consistently send timely and relevant communications to those who hire you and refer work to your firm.
Our designers will create beautiful e-communications and our writers will generate effective copy when you want to send a message, article or blog to your law, accounting or financial services clients and other target audiences.
An effective communication strategy does a lot more than just get the word out for you. It can become a basic building block of your whole business. As a small law or finance firm, we know it is hard for you to keep up with your communications commitments.
Our team of proficient writers and designers will work to help you build and maintain relationships with your clients. Also, effective and regular communication with clients and prospects helps you stay top-of-mind.
How To Move Ahead When You Feel Stuck
Do you feel that you are stuck where you were last year? Have you had no better leads or new clients in the door? Do you feel your business has become complacent in its communications with clients and referral sources?
It is easy to get caught in the daily buzz of your business and to become a bit stagnant. What you need is a partner who can help you generate higher quality prospective clients while you continue focusing on what you do best.
We strategize your e-communications so that your clients and target audiences hear from you on a regular basis. It is important for sole practitioners and small businesses like yours to maintain good relationships with potential clients and to be there for them when they realize they have a need for your services.
A communication strategy done right will also help you build brand awareness for yourself and for your firm. Strong communications will let people know how your business can help them achieve their goals.
We help you make the transition from being an anonymous law or financial services firm to a well-known established name. Effective blogging strategies, email marketing, and video communications will help you gain the traction you’ve been missing out on.
We have touched upon the essentials of a targeted communication regime in an article our Founder and President, Terrie S. Wheeler wrote for the American Bar Association, “Staying Top-of-Mind With Contacts: Targeted and Effective Communication Strategies”. The article first outlines some proven tips for effective client communications, then identifies how invoices double as communication tools, helps you analyze if your website is still an asset to you, and finally touches upon the buzzword SEO, and what it means for your practice.
Whether it is to launch a new service offering, explain a new regulation, or send a summary of your blog posts over the past month, done properly, an e-communication strategy is an excellent way of not just informing your contacts, but maintaining regular contact with clients as part of a retention strategy.
Keep them in the loop on the great things happening in your business so they become familiar with you and choose your services time and again.