Use LinkedIn to Make Introductions
LinkedIn is a great place to generate leads and clients through contact mining. When connecting with other professionals on LinkedIn, a leading professional network, it is vital to send out clear and concise emails backing up your connection request. This tactic will help you establish an initial rapport with the person to whom you are connecting.
There is both an art and a science to writing effective e-mails as part of your business development efforts, and our writers are experts at doing this. After helping you identify individuals that you’d like to connect with on LinkedIn, we will write concise e-mails for you to use when asking your existing contacts for an introduction to these new business people. This is a more effective approach than merely hitting the “connect” button on their profile.
It is important to hand over an effective introduction of yourself, your firm, and services to your contact so they can forward the same to your prospective client or referral source. When you indicate why you are interested in connecting in your email introduction, it serves as an ice-breaker for your communications with your new contact.An article by Terrie S. Wheeler, MBC, Founder and President at PSM, outlines the same advice. The article “20 Marketing Ideas You Can Do In 5 Minutes Or Less!” highlights the importance of an appealing email introduction.
PSM has a team of writers adept at strategic communication practices who can help you come up with effective email introductions. We know how to put your “unique selling point” across in an email message that doesn’t sound needy yet conveys the marketing message in a subtle fashion.
We build effective marketing strategies for you while you focus on what you do best!
To learn more about the need of email introductions, consider reading this blog:
How to Mine your Contact’s Contacts on LinkedIn by PSM Founder & President Terrie S. Wheeler, MBC