We will help you ask your clients to review you on Google, Avvo, and other web-based review sites.
Make the Most of Online Reviews to Grow your Practice
Whether it’s a testimonial posted at your website, an endorsement at LinkedIn or another social media site, or a positive comment left at Google+, Yelp or other review sites, online reviews do two important things for attorneys, accountants, engineers and architects, and providers of financial services:
- They let prospective clients and referral sources know that other people like what you’ve done for them.
- They help play an important role in SEO and how Google decides where you should appear in searches done by individuals who might have never heard of you or your firm.
We work with our clients to solicit online reviews, and then post them appropriately. Just as important is the next step. We monitor your online reviews, so if a negative comment is left, you can respond to it rapidly and appropriately before an incorrect impression is created in people’s minds. Often, we can get a negative review removed from a site. Understanding how our clients can benefit from online reviews is another way you benefit from our experience and expertise in professional services marketing.
Why Online Reviews Should Be Part of Your Marketing Plan
Online reviews contribute to your online reputation, which is the foundation of your marketing and sales efforts. Without a positive online reputation, your branding and marketing messages can dissolve in thin air. When you market your services on the internet, it is possible that one negative comment on your profile can bring in challenges. One negative review, if left unattended, can broadcast a negative impression of you as a professional and your firm.
We make sure this never happens to you. We build your online reputation and solidify a positive brand image for your business. As your outsourced marketing services provider, we become your dedicated team of marketers and branding specialists. We help you deal with the negative reviews and solicit more positive comments from your clients and peers so that the effect of any negative review gets pacified. Our strategy with our clients is to customize our services as per their business needs.
Online Reviews for Augmenting Industry Credibility
In the article titled, “Why Google Reviews Matter and How to Ask your Clients For One,” PSM Founder & President Terrie S. Wheeler, MBC, explains why Google reviews matter. By claiming your business listing on Google and filling it with positive reviews from your clients and peers, you can create credibility in your industry.
The article also suggests ways in which a negative review should be handled. For solo practitioners and small businesses, hiring a dedicated marketing team can become a costly affair. This is why you can choose PSM as your outsourced marketing services provider.
We offer you all the services that a dedicated resource can, cost-effectively!
Here are some articles to give you an overview of our strategies-
- An Outsourced Marketing Department: Would it Work for Your Firm? by PSM Founder & President Terrie S. Wheeler, MBC
- Know the Criteria for Your Marketing Coach by PSM Founder & President Terrie S. Wheeler, MBC
- What is a Marketing Coach and Why Do I Need One? by PSM Founder & President Terrie S. Wheeler, MBC