While SEO optimizes your website – on your website, SEM includes paid advertising like Google AdWords campaigns, Pay Per Click advertising, and boosted social media posts.
Why You Should Consider Paid Social Media Strategies
For many professionals, Search Engine Marketing is an important tool for driving visitors to their website.
Using Google’s AdWords, we help attorneys, accountants and financial services providers create and place ads that produce “click-throughs” from potential buyers who are serious about finding somebody to help them.
SEM is a constantly changing field and our team stays on top of trends and shifts so that you don’t have to think about it. When you have partnered with PSM as your outsourced marketing department, you need to worry less about your marketing and you can focus on your practice. While we take care of the several aspects of marketing your services, you can take extra measures to build your practice and your client base.
Why Search Engine Marketing is Integral to All Marketing Efforts
Search Engine Marketing is a kind of internet marketing that involves website promotion by placing paid ads on search engines. To improve their website’s visibility, our clients trust us to undertake the task of Search Engine Marketing on their behalf. At PSM, we have a team of marketing specialists who specialize in SEM. These professionals have a keen eye for what works with search engines and what does not.
We improve our clients’ search engine visibility by reinforcing a complete SEM strategy on their behalf. Search Engine Marketing often involves SEO as part of the strategy. We recreate the content on your website and put out relevant content on your blogs, consistently, to improve your search engine rankings.
Our SEO specialists perform extensive keyword research around your unique practice industry and our copywriters build appealing content that goes on your blogs, social media pages and website. By doing so, we help you target the relevant keywords and enhance your presence on search engines. Search Engine Marketing is the wider term that incorporates Search Engine Optimization, and we cater to both as your outsourced marketing department.
We Up The Ante on Your Search Engine Marketing
At PSM, we are well aware of the fact that search engines keep changing their algorithms and businesses keep trying to figure out how to rank well and hold their rankings. We, as your outsourced marketing partner, stay on top of trends and make the necessary tweaks in your SEM strategy when the time comes.
Staying ahead of the curve on these technical matters is a practice we follow at PSM. Our search engine experts take no time to steer our clients’ strategies in the right direction. We work with you and other professionals to create a search engine visibility that stays for long.
Search Engine Marketing is both art and science. And, we have both scientists and creatives on our team. PSM works as your all-inclusive marketing department and takes care of your marketing and sales practices.
Learn more about our outsourced marketing services through these resources created by our team:
- Is My Firm a Good Candidate for Outsourced Marketing? [FREE Video] by PSM Founder & President Terrie S. Wheeler, MBC
- How Does PSM Deliver Outsourced Marketing? [FREE Video] by PSM Founder & President Terrie S. Wheeler, MBC
- The Anatomy of an Outsourced Marketing Engagement by PSM Founder & President Terrie S. Wheeler, MBC
- An Outsourced Marketing Department: Would it Work for Your Firm? by PSM Founder & President Terrie S. Wheeler, MBC