We have clients for whom we manage the delivery of webinars and podcasts. We have the technology. You just show up and sound brilliant!
Share Your Knowledge using Webinars and Podcasts
We’ve been doing live webinars for ourselves and our clients for years, so we know how to make yours a success.
Properly promoted using your mail list and social media, a webinar is a superb way to explain a new opportunity, a complex idea, or a different approach to your clients and target market. They are inexpensive to produce but can generate good returns. And because your webinar can require listeners to register, you have a ready-made list of people to follow up with after the event is over.
Moreover, the webinar can be archived on your website. This means that somebody who registered but didn’t log in can listen to it later – as can new prospects who hadn’t signed up when you were promoting the event. As a bonus, Google’s algorithms consider a webinar valuable content so you score SEO points when it is posted on the website.
We help all varieties of professionals – lawyers, CPAs, financial planners and advisors, and other service providers – to produce high-quality, high value, webinars. We set up all the technical apparatus and need you only to show up and deliver a valuable message to your audience.
Outsourced Marketing for Webinars and Podcasts
Only recently, webinars and podcasts have become a trending way of connecting with your community and establishing your expertise in your industry. We help service professionals leverage webinars and podcasts for building their audience base and coming off as a Known Authority in their space of practice.
The article “Marketing your Law Practice: Part II” by PSM Founder & President Terrie S. Wheeler, MBC, talks about how professionals can offer webinars through easy tools such as GoToWebinar.com. By doing so, you can develop a following of the people who are interested in what you offer.
PSM has a team of webinar experts who set the equipment, take care of the technicalities, and manage any other aspect of putting up a webinar for your contacts. We enable you to get a podcast or a webinar done in no time. As we take care of the specifics, you can focus on what you do best- deliver your message to your audience.
Easy Marketing Tips for Solo Practitioners
We offer marketing coaching services to solo practitioners to help them understand the nuances of marketing, so they can propel their practice forward. The article titled “20 More Marketing Ideas You Can Do in 5 Minutes or Less!” by PSM Founder & President Terrie S. Wheeler, MBC explains how professionals can leverage webinars and podcasts with their referral sources. Partner with a referral source and deliver a webinar or a podcast series.
The article also advises pondering over what the possible topics of your webinar or podcast could be, and who you could partner with. At PSM, as part of our outsourced marketing services, we find out your key contacts who you could partner up with to deliver webinars that would benefit both parties.
Through such collaborations, we aim to improve your marketing efforts and your ROI. The article “Content is King” by PSM Founder & President Terrie S. Wheeler, MBC explains how you can replay the webinar links on your website so anyone who visits your website could talk about your niche and learn more about your industry philosophy and practices.
Join Marketing opportunities mentioned in the piece “Driving New Business Through Strategic Referrals: It’s A 2-Way Street” by PSM Founder & President Terrie S. Wheeler, MBC also introduce the concept of creating webinars and podcasts. Comingle your contacts by sending out webinar and podcast invitations to both your contacts and your referral sources!