Individual Marketing Coaching Process
Particularly in the legal and financial services industries, marketing coaching is as much about driving profit as it is about developing you as a professional. The individual marketing coaching program at Professional Services Marketing is based around a process that has been refined over 20 years. Be sure to to help determine if you’re a good candidate for marketing coaching. We will help you develop a strategic marketing plan for your practice – a tailored marketing coaching plan just for you!
Our marketing coaching services are specifically tailored to help you achieve heights in your practice you would be unlikely to obtain on your own. Our coaching approach is based on the Four Pillars of Marketing ™ – marketing best practices we have developed to make marketing more manageable for you. Our marketing coaching approach combines practical marketing advice with a structured strategic process to bring disciplined accountability to our coaching relationship with you. PSM’s coaching approach provides focus and accountability every step of the way and will help you improve your effectiveness and success in marketing and sales.
The Marketing Coaching Process
To help you achieve your specific marketing goals, our marketing coaching services use a four-phased process:
Strategic Marketing Assessment
Our philosophy has always been to focus on developing a sound strategy before implementing tactics. We use our Strategic Marketing Questionnaire (SMQ) to gather as much information as we can on your current situation.
In addition, we generally ask you to provide anything you would like for us to review (website, proposals, marketing materials, revenue summaries, strengths and/or any personality preference-type assessments you have completed in the past like Meyers-Brigs, the Enneagram, KOLBE, or any others) in this strategic assessment phase. Our first meeting is focused on gaining clarification and a deeper understanding of your responses to the SMQ.
Development of a Marketing Plan
Depending on the level of detail you want, we create either a Marketing Coaching Plan or a more in-depth Strategic Marketing Plan. The Marketing Coaching Plan includes everything you would expect to see in such a plan including objectives, target audiences, key messages, revenue summary and goals, as well as a tactical implementation calendar. Our second and third meetings are spent collaborating with you by refining key messages and audiences, discussing points of differentiation, finalizing marketing objectives (making sure they are all measurable), and agreeing on a reasonable approach to the implementation of the plan.
Implementation and Coaching
The Implementation and Coaching Phase represents the core of our marketing coaching process. During this time, we’ll have one-on-one meetings with you to discuss ongoing implementation of your personal marketing plan. During this phase we establish a recurring meeting schedule, remain available to answer questions, and to review any documents, biographies, proposals, or any other strategic marketing opportunities that arise. We serve as your own “personal marketing director.”
Because marketing professional services can feel nebulous and intangible, we focus on developing ways to measure the results of various marketing activities we help implement. Everything you do in marketing is measurable and we know just how to drive return on your marketing coaching investment!
How will Marketing Coaching Benefit You?
When you work with PSM as your marketing coach, we will help you:
- Think Strategically – Adopt a strategic marketing plan for the growth of your practice
- Increase Your Confidence – Gain influence in a variety of situation
- Know your Strengths – Learn what uniquely differentiates you and lead with those strengths
- Create Focus – Take action on the most effective marketing efforts
- Maximize your Time – Integrate marketing with daily work to weave marketing through the fabric of your practice
- Build Relationships – Create a system to nurture and develop your best contacts
- Market More Effectively – Access marketing tools that are customized to your unique needs
- Stay Motivated – Receive ongoing encouragement, inspiration and support from your PSM marketing coach, Terrie Wheeler or Kristy Gusick
- Be Accountable – Stay on track through regular meetings
- Measure and Evaluate Success – Quantifiably measure the ROI of your marketing efforts and results
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend net...
Not everyone can be an effective marketing coach. While they may be able to help you with one or two things above, they will not be able to consistently help you move forward on all fronts. So what’s important when you’re looking at hiring a marketing coach? Consider the following: Industr...
In my previous blog, What is a Marketing Coach and Why Do I Need One?, I discussed how a marketing coach can benefit you and what traits you need to look for. But before you hire a marketing coach to help you grow your practice, please make sure you’re ready to make the commitment of time and ...
For the past 20 years I have served as a marketing coach to hundreds of individual professionals. My clients tell me that having a marketing coach feels like they have their own personal marketing director focused solely and exclusively on their success. All that matters is you and your succ...
You may not realize this, but as many as 10% of your overall website visitors may have clicked on your website because of the Google Reviews posted on you and your company. So what do you need to know about Google reviews, and how can you ask your clients to provide a positive review for [&helli...
Start Time: 11:45 a.m. You want to blog – you know it will help build your name recognition for yourself and your law firm, but it seems writer’s block takes over each time you think about writing a blog post. Properly promoted, blog posts will help establish your knowledge and credibility wit...