Kristy L. Gusick: Incorporating social media into your overall business and marketing strategy is essential because social media, whether you like it or not, is a really integral part of how people communicate with each other and how they do their own research on the services that they want to purchase. So, we really encourage our clients to become a thought leader on their area of expertise and we encourage them to share their thought leadership via speaking, blogging, writing, all kinds of different channels of communication. But then the real goal is taking those communications and pushing them out in a variety of different ways, and social media is a big part of that.
We like to help our clients share their thought leadership on LinkedIn, and often Facebook as well, and depending on your area of business and where your ideal target clients and referral sources are, we may use other channels of social media as well. It really depends on our clients and where their ideal clients and prospects are. But, social media is something we definitely encourage you to look at and to incorporate in your marketing plan. On this page, you’ll find that we have lots of excellent resources to help you get started, to help you understand social media and how it can support your business and marketing efforts. And so, dive in and check out our resources on this page.
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