 by Terrie S. Wheeler, MBC, and Kristy L. Gusick
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Early this fall, Kristy Gusick and Terrie Wheeler were asked to to be interviewed for a video series developed by attorney Aaron Hall. Aaron’s goal is to provide substantive content to lawyers and other business owners interested in growing their practices. Aaron sat down with Terrie and Kristy and asked them the following questions. Click here for the corresponding video responses.
- What are the common problems your clients face? (Kristy Gusick)
- How do you help your clients focus on ROI and ultimately make more money? (Terrie Wheeler)
- Can you give an example of your coaching process with an individual? (Terrie Wheeler)
- What did you recommend to the lawyer with banking background? (Terrie and Kristy)
- Talk about how you identify high level, priority clients.c (Terrie Wheeler)
- Once you identify who, what is the next step in identifying how to generate clients? (Kristy Gusick)
- What are some options for client tracking systems to see where your clients are coming from? (Kristy Gusick)
- While attorneys are great at what they went to school for, attorneys aren’t usually natural born marketers. What advice to you have specifically for lawyers? (Terrie and Kristy)
- What advice to you have for attorneys who are more introverted and how does LinkedIn play a role in successful networking? What role does asking good questions have in a networking discussion? (Terrie and Kristy)
- You each have a specialty you bring to clients: Sales and Marketing. How do you both bring value to your clients? (Terrie and Kristy)
- How do you get into the minds of your clients to understand how they look at you? (Terrie Wheeler)
