Content + communications
Content that sounds like your firm, not a robot.
PSM Marketing writes blogs, website content, SEO content, newsletters, social media and press releases for law firms and other professional services firms, contractors, nonprofits and small businesses. PSM uses AI to work faster, and a human editor reviews and approves every word before it reaches your clients.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
Signs your content needs help
- Your blog hasn't been updated in months
- Your newsletter goes out when someone has time
- Your social media posts are sporadic
- Your website copy describes services you've changed
- Your content reads like everyone else's
- No one at the firm has time to write
Named one of the Best Digital Marketing Agencies in Saint Paul by Expertise.com in 2026.
Stay top of mind, without finding the time.
Clients, prospects and referral sources need to hear from your firm regularly. PSM Marketing plans, writes and publishes your content on a steady schedule, so your firm stays visible while you focus on client work.
AI helps us work faster. People make it good.
PSM Marketing uses AI tools for research, outlines and first drafts, so your budget goes further. Every piece is then fact-checked and edited by a PSM writer, and approved by a person before it's published. Nothing goes out under your name that a human hasn't read.
Where AI helps
Research, topic ideas, outlines, first drafts and repurposing one piece into many formats.
Where people take over
Your voice, your expertise, accuracy, ethics rules and the final approval on every piece.
How PSM creates your content
A steady process, so your content goes out on time and sounds like you.
01
Voice and topics
PSM learns how your firm sounds and what your clients ask, then builds a content calendar around your goals.
02
Research and drafting
PSM writers research each topic and draft the piece, using AI where it saves time.
03
Human editing
A PSM editor rewrites, fact-checks and polishes every draft so it's accurate, clear and in your voice.
04
Your review
You review and approve each piece. Nothing is published without your sign-off.
05
Publish and measure
PSM publishes and shares your content, then reports on what readers open, click and act on.
What PSM writes
The content your firm needs most, written by people who know your industry.
Blogs and articles
Thought leadership that answers client questions and builds your firm's authority.
Website content
Service, industry, bio and FAQ pages that explain clearly what your firm does and for whom.
SEO content
Pages and articles built around the searches and questions your best clients use.
Newsletters
Email newsletters that keep clients and referral sources hearing from your firm.
Social media
Regular posts for LinkedIn, Facebook and Instagram that share your news and expertise.
Press releases
Announcements of new hires, awards, milestones and news, written for the media.
Where content fits in The Four Pillars of Marketing™
Content drives Pillar I, keeping your firm in touch with the clients and referral sources you already have.
I
Retain and grow existing relationships
Newsletters, articles and social posts keep clients and referral sources hearing from you between projects.
II
Develop new business
SEO content and articles bring prospects to your website already trusting your expertise.
III
Increase name recognition and awareness
Press releases, social media and thought leadership put your firm's name in front of new audiences.
IV
Measure return on investment
Opens, clicks, website visits and inquiries show which content brings in business.
Content works better with a plan
Your content supports every other part of your marketing.
Strategy
SEO
AI search optimization
Websites
Branding
All marketing services
“Michelle is so easy to work with, knowledgeable, and produces high quality recommendations, websites, and communications.”
— Amy P., Google review
“Every person who has previewed our website has been just blown away with the design which highlights stunning images to draw viewers in and makes it easy to navigate through a lot of technical content that could easily be an overwhelming ‘wall of text’ in less competent hands.”
— Midwest Invasive Plant Network, Google review
“PSM revamped our blog and has been helping us with SEO. Overall, they knocked it out of the park!”
— Jeff P., Google review
Content + communications questions
Does PSM use AI to write content?
Yes, for research, outlines and first drafts. Every piece is then rewritten, fact-checked and edited by a PSM writer and approved by a person before it's published.
Will the content sound like our firm?
Yes. PSM learns your firm's voice at the start, and your editor keeps every piece consistent with it. You review and approve everything before it goes out.
Do you follow attorney advertising rules?
Yes. Terrie S. Wheeler, MBC is a past president of the Minnesota Lawyers Professional Responsibility Board and former ethics investigator for the Hennepin County Fourth District Ethics Committee. PSM writes law firm content with your state's Rules of Professional Conduct in mind.
How often should we publish?
It depends on your goals and budget. Many firms publish a blog or article each month, a monthly or quarterly newsletter, and social media posts each week.
Can you work from our ideas and expertise?
Yes. The best content starts with what you know. PSM can interview you or your team, then turn your insights into articles, posts and newsletters.
How do you measure content results?
PSM tracks website visits, newsletter opens and clicks, social engagement and the inquiries your content brings in.
Ready to be heard more often?
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with content ideas you can use, whether or not we work together.