Industries
Marketing built for how your industry wins business.
PSM Marketing provides outsourced marketing for law firms and other professional services firms, contractors, nonprofits and small businesses. Every client gets a partner-led team that already knows how firms like yours earn clients, customers and donors.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
What industry experience means for you
- No time spent teaching us your business
- Messages that speak to your clients, not everyone
- Tactics proven in your industry
- Awareness of the rules you work under
- Benchmarks from firms like yours
- A team that knows your busy seasons
Same Four Pillars. Different playbook.
Every PSM Marketing plan is built on The Four Pillars of Marketing™, but a law firm, a roofing contractor and a nonprofit grow in very different ways. Your PSM team shapes the strategy, messages and tactics around how your industry actually wins business.
Industries we serve
Choose your industry to see how PSM Marketing helps firms like yours grow.
Law firms
Marketing for solo practitioners and growing firms, led by a partner who has worked with law firms since 1985 and knows the attorney advertising rules.
Contractors
Marketing for general contractors, roofers, plumbers, HVAC and other trades, built to bring in steady work from homeowners and commercial clients.
Nonprofits
Marketing that raises awareness of your cause and helps you attract donors, volunteers and community partners.
Small businesses
Marketing for owners who need a whole marketing team without hiring one, focused on leads, sales and loyal customers.
Green energy companies
Marketing that builds awareness of renewable energy, attracts customers and investors, and sets your company apart.
Recruiting firms
Marketing that builds your firm's brand with both employers and candidates in a crowded field.
How PSM tailors marketing to your industry
The same partner-led process, shaped around the way your clients choose who to hire.
01
Learn your market
Your competitors, your clients and how they find and choose a firm like yours.
02
Build your plan
A strategic marketing plan built on The Four Pillars of Marketing™, with tactics proven in your industry.
03
Put it to work
Your PSM team carries out the plan every month and reports on what it's bringing in.
“PSM has been our outside marketing firm since 2019 and they have been great partners. Our law firm has grown from six lawyers to 15 now, and PSM has kept pace with our growth.”
— Todd T., Google review
“We felt our companies website was a cookie cutter version of other similar companies in our area. [...] Michelle and the team at PSM delivered a website that is professional, highlights our companies niche, making us stand out from the crowd.”
— Ann L., Google review
“Worked with PSM Marketing on a new website for a nonprofit organization. Outstanding work, professionalism, and attention to detail. Highly recommend.”
— Patrick F., Google review
Industry questions
What industries does PSM Marketing serve?
PSM Marketing works with law firms and other professional services firms, contractors, nonprofits, small businesses, green energy companies and recruiting firms.
Do you work with other industries?
Often, yes. If your business depends on relationships, referrals and a strong reputation, our approach usually fits. Tell us about your firm in a free marketing assessment.
Do you work with competing firms?
PSM Marketing will discuss any potential conflict with you before an engagement begins, so you can be confident your strategy stays yours.
Is industry experience really that important?
It saves time and money. Your PSM team already knows how firms like yours win business, so your plan starts with what works instead of trial and error.
See what marketing could do in your industry.
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with ideas you can use, whether or not we work together.