We provide coaching, outsourced marketing, and training to drive your law practice to the next level.
We help financial service providers create strategic marketing plans aimed squarely at fostering long-term, growth.
Because of our years of law firm marketing and financial services marketing experience, we have developed extremely high impact marketing strategies to attract new clients for law firms and financial services firms. Led by our partners, Terrie S. Wheeler, MBC, and Kristy L. Gusick, our Creative Services Team will help you develop and implement firm-wide, regional office, practice group, industry group, and individual marketing plans using The Four Pillars of Marketing concept as a foundation. We are in a unique position to create breakthrough work for PSM’s law firm marketing and financial services marketing clients.
Learn more about our marketing coaching services and our outsourced marketing approach. We want to help your law firm or financial services firm grow. You can also spend some time in our Webinar Archive and watch free webinars to help you build your law firm or financial services firm.
Frequently Asked Questions
We want to be your marketing consultants, and provide you with creative marketing coaching that will make a huge, positive impact on your practice. Want more information on outsourced marketing services, or how you could benefit from working with the team at Professional Services Marketing? We’re waiting for you to call!
Making Sense of SEO
SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to find a pair of blue [&helli...
7 Ways A Coach Will Improve Your Business Development Efforts
Doing business development is hard work with a long-term payoff that can make the process frustrating. Although a few forward-thinking firms are creating a sales function in the marketing department, the reality is that the burden of generating new business falls entirely on the shoulders of partner...
Meet Terrie S. Wheeler, President & Founder of PSM
Many people have a part-time job while in high school: flipping burgers, working at the mall, selling tickets at the movie theater. I did, too, and my job was a bit different: A disc jockey on a real radio station in Anoka, Minnesota, KTWN AM-1470. Not only was it fun, but I learned how to […...
Irreverent Toni Halleen Turned Up the Spunk on the Studio Floor
When is the last time you’ve heard of a lawyer who is determined to put fun first? Enter Toni Halleen, an attorney and co-founder at Schaefer Halleen law firm and professional speaker living the goal of infusing amusement into everything she does. Toni even put her mission on stage with her 2003 p...
How Marketing Coaching Can Put You On The Fast Track To Growth
What? You didn’t learn about marketing and business development in law school? Well, you’re not alone. Aside from a few progressive law schools offering accredited classes that touch on marketing, sales, and the business of law, it’s likely you didn’t learn these important skills until you r...
Capture Your Team’s Brand Like It’s Your Personal Brand
There’s a lot published about personal brand and its importance. It’s essential that you take the time to hone in on your personal brand—especially if you are looking to make a career change or launch a business or consulting practice. When your Brand is your Team’s Brand But what about when...