We provide coaching, outsourced marketing, and training to drive your law practice to the next level.
We help financial service providers create strategic marketing plans aimed squarely at fostering long-term, growth.
Because of our years of law firm marketing and financial services marketing experience, we have developed extremely high impact marketing strategies to attract new clients for law firms and financial services firms. Led by our partners, Terrie S. Wheeler, MBC, and Kristy L. Gusick, our Creative Services Team will help you develop and implement firm-wide, regional office, practice group, industry group, and individual marketing plans using The Four Pillars of Marketing concept as a foundation. We are in a unique position to create breakthrough work for PSM’s law firm marketing and financial services marketing clients.
Learn more about our marketing coaching services and our outsourced marketing approach. We want to help your law firm or financial services firm grow. You can also spend some time in our Webinar Archive and watch free webinars to help you build your law firm or financial services firm.
Frequently Asked Questions
We want to be your marketing consultants, and provide you with creative marketing coaching that will make a huge, positive impact on your practice. Want more information on outsourced marketing services, or how you could benefit from working with the team at Professional Services Marketing? We’re waiting for you to call!
2017 Twitter Update
Twitter announced last Thursday, June 15th, 2017, that it will be making changes to their platform to make it “lighter, faster, and easier to use.” Many of the changes came about because of user feedback, said Grace Kim, Twitter’s head of user research and design. For example, f...
If Websites Were First Dates
If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description? Website developer/love doctor Miche...
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend net...
The Criteria for Your Marketing Coach
Not everyone can be an effective marketing coach. While they may be able to help you with one or two things above, they will not be able to consistently help you move forward on all fronts. So what’s important when you’re looking at hiring a marketing coach? Consider the following: Industr...
The Anatomy of an Outsourced Marketing Engagement
So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business into your practice. Because outsourcing the marketing department in a professional services firm is...
An Outsourced Marketing Department: Would it Work for Your Firm?
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm. However, many times they are also operating under the misconception that they can handle the...