Affordable Outsourced Marketing for Contractors
At PSM Marketing, we love working with Minnesota contractors, construction companies, and trade professionals. We know how competitive your market is, which is why we work with you to develop a marketing strategy that drives sales and growth for your construction company. What sets your business apart from the competition? What does your marketing say about you? How is your marketing bringing clients through the door? What have you tried that hasn’t worked? We’re here to help you answer those questions and bring your marketing efforts to the next level.
Construction and Trade Industries We Work With
- Air Sealing and Insulation
- Basements & Foundations
- Concrete and Masonry
- Contractors
- Electrical
- Flooring
- Garages and Driveways
- Heating and Cooling (HVAC)
- Home Construction and Design
- Home Exteriors (Painting, Siding, etc.)
- Home Health Hazards
- Home Interiors
- Home Security
- Landscaping
- Pests
- Plumbing
- Remodeling and Roofing
- Sanitation and Cleaning
Even if you don’t see your industry listed above, we’d love to talk with you. Call us today at (320) 358-1000.
Get a Free Marketing Assessment
Marketing Services for Construction and Building Trade Companies
Making the decision to improve your marketing is a big decision- we know that. At PSM, we are always interested in learning about your construction or home trade business. Everyone deserves strong marketing.
Give us a call at (320) 358-1000 to talk about your Minnesota construction and trade business goals. We’ve worked with tons of companies in the metro area and greater Minnesota and Western Wisconsin and look forward to connecting with you!
A Tale As Old as Time for Contractors
You’ve been doing this for 15+ years. Customers love working with you. You have a website, but it was made when neon windbreakers were still cool. Business has been slow and steady…nothing amazing…but reliable. Things get a bit hectic during the busy season, but you’ve always managed to get by. You know your company is better than the competition, but your advertising gets lost in a sea of other companies with stronger marketing and bigger budgets.
You know your company needs a facelift, but you can’t afford to hire a fancy-schmancy marketing firm downtown. PSM Marketing is here for you. We help small business owners in Minnesota find marketing solutions that work for their company and wallet.
Our Process to Make Your Contracting Business Boom
When you’re working in a competitive industry, your marketing efforts can make or break your success. Here are the four marketing areas we help our construction and trade clients with:
Strategic Planning for MN Contractors
Diving into marketing without a strong strategy in place is a good way to waste money. Our client relationships always start with a strategic assessment. What have you done that’s worked? What hasn’t? What are your primary business goals for the next five years? From there, our marketing experts will draft a tailored marketing plan to help your company grow. Learn more →
Building Websites for Minnesota Contractors
Having a kick-ass website is absolutely necessary. We build websites for Minnesota contractors that are engaging, responsive, clean, well-organized, and developed with Search Engine Optimization (SEO) in mind. Our singular goal when creating websites for construction companies and trade professionals is to convert website visitors into paying customers. Learn more →
Creating Unique Branding
You’ve spent years developing name recognition and building a solid reputation, but does your branding reflect that? From a strong logo to an eye-catching color palette, your brand should be unique and easily recognizable. How long have you had that business card? More than 5 years? We figured. Let PSM help you develop folders, brochures, yard signs, business cards, letterhead, door hangers, and more. When you showcase your brand consistently, it tells customers you’re organized and forward-thinking. See examples →
Building Your Digital Presence
We help companies build and optimize their profiles on sites like Google, Yelp, Angie’s List, Home Advisor, Facebook, and more. “Be where your customers are”…have you ever heard that? Well, almost 90% of Minnesotans use the web. Make sure you have strong channels of communication with your target audience. Learn more →
Frequently Asked Questions
Marketing for contractors is an important way to get in front of your target audience and increase your name recognition. A strong marketing strategy will help your contracting business bring in new customers and grow. Many contractors rely heavily on word-of-mouth referrals, but professional marketing services for contractors can help you bring your business to the next level.
Marketing services for contractors can drive new leads by helping you identify your target audience, key messages, competitor research, and a strategy for growth. Without this, it’s difficult for contractors to make informed decisions on their marketing spending. Don’t waste money on advertising if you haven’t invested in your marketing strategy first. At PSM, we like to say that advertising without marketing is too expensive, and marketing without advertising is too difficult.
Construction firms face unique challenges when it comes to marketing. In such a highly competitive industry, a strong marketing strategy is absolutely essential. The two most important aspects of marketing a construction firm are Search Engine Optimization and website development. Together, those two aspects of marketing can make or break the success of your construction company.
Construction leads flow in when customers know who you are, understand what you do, trust your expertise, and have a need for your services. Three of those four criteria are defined by your marketing. While we can’t create a need for your services, we can show potential customers why your construction firm is better than the competition. PSM Marketing can help you construction company generate new leads.
The cost of marketing for contractors varies depending on the level of service you’re looking for. One great thing about marketing for contractors is that everything is scalable. From your search engine optimization to graphic design and copywriting, we can create a tailored marketing plan that works for your company.
Contractor Case Study: NHH Roofing Plus
In 2019, we helped a Minnesota roofing company called NHH Roofing Plus with a massive brand, website, and digital overhaul. Owned by a husband/wife team in Isanti, MN, NHH Roofing Plus was brimming with potential. We helped NHH develop:
Website Before + After
Website Before + After
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