Digital Communication for Contractors

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Digital Communications for Contractors and Home Trade Professionals

As a contracting firm, there may still be some print materials you use including door fliers, yard signs, and other tangible marketing items.  That said, the entrance of digital communications has revolutionized the way contracting firms communicate the value of the products and services they offer.  Digital communications begin with PSM Marketing helping you to develop a marketing and communications database or Customer Relationship Manager (CRM) program. Today, an email address is golden.  We help you amass an entire database of past clients, current clients, referral sources and other industry contacts so we can help you prepare targeted communications for each audience.

Digital communications also include social media.  Facebook, Instagram, and even Pinterest can be excellent sites for contractors to employ social media.  Generally, in contracting you can take some great before and after pictures. Where better to showcase them than on your website and social media sites? The more you engage with your audiences, the higher your name recognition will be.  Using digital communications can help tell your company’s story, and at the same time show the great quality of work you produce for your customers.

But Aren’t Digital Communications for Contractors Expensive?

Not at all.  In fact, digital communications for contractors are much more cost-effective than their paper alternatives.  Think of the cost savings of being able to send beautifully designed digital communications in the form of an e-communication versus paying a graphic designer, a printer, and the post office to send a print piece.  We are skilled and well versed on every possible digital communication your construction firm would be interested in. In addition, we are always making recommendations to our clients on exactly what digital marketing strategies would work best in the construction industry.

Will your contracting firm benefit from digital communications?  Take a look at the communications you have sent out in the last couple of years; look at your presence on social media.  Do you bring your business to life with high quality photography on your website and on social media? Does everything you send tie back into the overall branding of your firm? If you aren’t happy with your company’s digital footprint, PSM Marketing can help!

Let’s Dig In: Digital Communications

There are different ways to categorize digital communications for contractors, but here are six common types:

  1. Email – Email marketing allows contractors to communicate with customers and leads through targeted and personalized messaging.

  2. Social Media – Social media platforms like Facebook, Instagram, and Twitter can help contractors build brand awareness, engage with customers, and promote their services.

  3. Texting – Text messaging is a quick and convenient way to communicate with customers, especially for scheduling appointments and sending reminders.

  4. Video Conferencing – Video conferencing tools like Zoom or Skype can be used to conduct virtual meetings and consultations, allowing contractors to connect with customers from anywhere.

  5. Online Reviews – Online review sites like Google My Business, Yelp, and Angie’s List provide an avenue for customers to leave feedback about their experiences with contractors.

  6. Website – A contractor’s website is a crucial tool for digital communications, providing a platform to showcase services, communicate with customers, and generate leads.

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Connect with Confidence:
The Importance of Digital Communications for Contractors

As a contractor, you know the value of connecting with your customers. But in today’s digital age, it’s important to connect with confidence! That’s why digital communications are crucial for residential and commercial contractors who want to attract more leads and build long-lasting relationships.

Digital communications can include everything from email and social media to texting and video conferencing. It’s all about meeting your customers where they are and providing the convenience and flexibility they crave.

For a lot of busy contractors, digital communications can be overwhelming, especially for those of us who are more comfortable with a hammer than a keyboard. That’s where the experts come in – to help you develop a digital communications strategy that works for your business. Our team specializes in helping contractors connect with confidence through effective digital communications.

Digital communications are essential for residential and commercial contractors who want to attract more leads and build long-lasting relationships with their customers. It’s all about meeting your customers where they are and providing the convenience and flexibility they crave. So, connect with confidence and trust the experts to help you build strong relationships with your customers.

FAQs About Digital Communications for Contractors

Why is digital communication important for contractors?
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Digital communication is crucial for building name recognition and brand awareness. How can you market to your target audience if they don’t know who you are. Social media plays a huge role in building your name recognition, which is why PSM offers social media management services. Allow our team of social media experts to manage your social presence.

How can digital marketing for contractors drive new business?
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The majority of your customers use social media, which is why PSM works with contractors to create paid social media and Google advertising campaigns. We also help you maximize the communications function of your CRM or email communication database. We’ll help you segment your contact lists, create a communication strategy, implement the plan, and measure the results.

Do digital marketing services for construction firms actually work?
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Yes! In fact, digital marketing services can help construction firms increase their revenue substantially. PSM uses digital marketing to drive new visitors to your website and convert leads into paying customers. We help communicate value to your target audience. Digital marketing and communications will help build your name recognition!

When is the best time to invest in digital marketing for contractors?
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The best time to invest in digital marketing services for contractors is usually during the fall and winter. With most of our clients in the midwest, we know your business ramps up in the spring and summer, which is why we like to dig in with our digital marketing efforts in the off-season. This allows us to build a strong communications infrastructure for the following busy season. Once that communication system is in-place, it will benefit you all year-round.

How much does digital marketing for contractors cost?
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Digital marketing for contractors and construction firms is very affordable. PSM has designed our digital marketing pricing for small-medium local contractors. We know your business ebbs and flows with the season, which is why we offer flexible payment plans that work for you. The cost of your digital marketing services also depends on PSM’s level of engagement. We can handle everything from social media management to blog writing and newsletters!

What are digital communications for contractors?
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Digital communications for contractors refers to the various ways that contractors can communicate with customers and leads online, including email, social media, texting, video conferencing, online reviews, and websites.

Why are digital communications important for contractors?
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Digital communications are important for contractors because they allow them to connect with customers and leads in a convenient, efficient, and personalized way. By using digital communications, contractors can build relationships with customers and generate more leads for their business.

What digital communications should contractors prioritize?
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The digital communications that contractors should prioritize depend on their target audience, services, and marketing goals. However, email, social media, texting, and a website are generally considered essential for most contractors.

How can contractors use digital communications to generate more leads?
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Contractors can use digital communications to generate more leads by providing valuable information, engaging with customers, and offering special promotions or discounts. They can also use digital communications to follow up with leads and encourage them to take the next step in the sales process.

How can contractors measure the effectiveness of their digital communications?
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Contractors can measure the effectiveness of their digital communications by tracking metrics such as website traffic, email open rates, social media engagement, and online reviews. This data can help them optimize their digital communications strategy and generate better results.

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