Marketing Coaching for Contractors
As a contracting firm, there may still be some print materials you use including door fliers, yard signs, and other tangible marketing items. That said, the entrance of digital communications has revolutionized the way contracting firms communicate the value of the products and services they offer. Digital communications begin with PSM Marketing helping you to develop a marketing and communications database or Customer Relationship Manager (CRM) program. Today, an email address is golden. We help you amass an entire database of past clients, current clients, referral sources and other industry contacts so we can help you prepare targeted communications for each audience.
Photos Tell the Story!
Digital communications also include social media. Facebook, Instagram, and even Pinterest can be excellent sites for contractors to employ social media. Generally, in contracting you can take some great before and after pictures. Where better to showcase them than on your website and social media sites? The more you engage with your audiences, the higher your name recognition will be. Using digital communications can help tell your company’s story, and at the same time show the great quality of work you produce for your customers.
But Aren’t Digital Communications for Contractors Expensive?
Not at all. In fact, digital communications for contractors are much more cost-effective than their paper alternatives. Think of the cost savings of being able to send beautifully designed digital communications in the form of an e-communication versus paying a graphic designer, a printer, and the post office to send a print piece. We are skilled and well versed on every possible digital communication your construction firm would be interested in. In addition, we are always making recommendations to our clients on exactly what digital marketing strategies would work best in the construction industry.
Conduct Your Own Digital Analysis
Will your contracting firm benefit from digital communications? Take a look at the communications you have sent out in the last couple of years; look at your presence on social media. Do you bring your business to life with high quality photography on your website and on social media? Does everything you send tie back into the overall branding of your firm? If you aren’t happy with your company’s digital footprint, PSM Marketing can help!
Contact PSM to Get Started
Digital Marketing for Contractors
We are always interested in learning about your contracting or home trade business. Making the decision to improve your marketing is a big deal- we know that. Give us a call at (320) 358-1000 to talk about your business goals.
We’ve worked with tons of companies in the metro area, greater Minnesota, Western Wisconsin, and across the nation to improve their marketing. Let PSM help your business grow.
Frequently Asked Questions
Digital communication is crucial for building name recognition and brand awareness. How can you market to your target audience if they don’t know who you are. Social media plays a huge role in building your name recognition, which is why PSM offers social media management services. Allow our team of social media experts to manage your social presence.
The majority of your customers use social media, which is why PSM works with contractors to create paid social media and Google advertising campaigns. We also help you maximize the communications function of your CRM or email communication database. We’ll help you segment your contact lists, create a communication strategy, implement the plan, and measure the results.
Yes! In fact, digital marketing services can help construction firms increase their revenue substantially. PSM uses digital marketing to drive new visitors to your website and convert leads into paying customers. We help communicate value to your target audience. Digital marketing and communications will help build your name recognition!
The best time to invest in digital marketing services for contractors is usually during the fall and winter. With most of our clients in the midwest, we know your business ramps up in the spring and summer, which is why we like to dig in with our digital marketing efforts in the off-season. This allows us to build a strong communications infrastructure for the following busy season. Once that communication system is in-place, it will benefit you all year-round.
Digital marketing for contractors and construction firms is very affordable. PSM has designed our digital marketing pricing for small-medium local contractors. We know your business ebbs and flows with the season, which is why we offer flexible payment plans that work for you. The cost of your digital marketing services also depends on PSM’s level of engagement. We can handle everything from social media management to blog writing and newsletters!