Marketing services
Every marketing service your firm needs, from one team.
PSM Marketing provides strategy, branding, websites, SEO, AI search optimization and content for law firms, engineering firms, manufacturers and other professional services firms. Every service is led by a partner, Terrie Wheeler or Michelle Wheeler, and works toward one plan.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
With every PSM service
- A partner-level strategist: Terrie Wheeler or Michelle Wheeler
- A dedicated project manager
- A plan built on The Four Pillars of Marketing™
- Specialists who know professional services
- Monthly meetings and ROI reporting
- One team, so every service supports the others
Our marketing services
Six services, one coordinated team, all working toward the same plan.
Where every engagement starts
Annual and quarterly marketing plans built on The Four Pillars of Marketing™, with clear priorities and budgets. Every other service follows the plan.
- Annual plan and quarterly priorities
- Budgets matched to your goals
- Monthly meetings and ROI reporting
Branding
Positioning, messaging, logos and visual identity that make your expertise easy to recognize and remember.
Websites
Website design, development, hosting and ongoing updates, built to turn visitors into conversations.
SEO
Technical, on-page and local search visibility so the right clients find your firm on Google.
AI search optimization
Visibility in Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Copilot and Claude.
Content + communications
Blogs, newsletters, social media and client communications that keep your firm in front of the people who refer work.
Not sure where to start?
A free marketing assessment shows which services your firm needs first.
Ways to work with PSM
Get these services through the engagement that fits your firm today, and change it as you grow.
Most clients
Outsourced marketing department
Your ongoing marketing team for a fixed monthly fee: strategy, execution and reporting.
Fractional CMO
Part-time senior leadership for your internal team or vendors.
Quickstart Package
A fixed set of services for solo practitioners, small firms and small businesses: strategy, branding, a website, SEO and ongoing support.
Marketing coaching
One-on-one business development coaching for attorneys and other professionals.
“Instead of trying to market us too quickly, they took the time to really get to know our firm.”
— Kat T., Google review
“PSM has been our outside marketing firm since 2019 and they have been great partners.”
— Todd T., Google review
Industries we know from the inside
PSM Marketing has marketed professional services firms since 1997, starting with law firms.
Law firm marketing
Business development, websites and search visibility for firms from solo practices to large firms, grounded in Minnesota's lawyer advertising rules.
Engineering firm marketing
Positioning, proposal support and thought leadership for firms that win work on expertise and reputation.
Manufacturing marketing
B2B lead generation, trade show marketing and employer branding for manufacturers.
Contractor marketing
Websites, local search and reputation marketing that keep your project pipeline full.
Nonprofit marketing
Clear messaging, donor communications and websites for mission-driven organizations.
Small business marketing
Quickstart or a full marketing department for growing businesses that aren’t ready for a full-time hire.
PSM Marketing also serves green energy companies and recruiting firms.
Marketing services questions
What marketing services does PSM Marketing offer?
PSM Marketing offers six core services: strategy, branding, websites, SEO, AI search optimization, and content and communications. Each is delivered by one coordinated team and led by a partner.
Which services does my firm need?
It depends on your goals and what's already working. Every PSM Marketing engagement starts with a free marketing assessment that shows where to focus first.
How do I get these services?
Through an outsourced marketing department, a fractional CMO, the Quickstart Package or marketing coaching. Each gives you a different level of hands-on support.
How much do PSM's marketing services cost?
The Quickstart Package runs $2,000 to $4,000 a month. A full outsourced marketing department typically runs $4,000 to $10,000+ a month, depending on scope.
What industries does PSM Marketing serve?
Law firms, engineering firms, manufacturers, contractors, non-profits and small businesses, along with other professional services firms.
Do you work with firms outside Minnesota?
Yes. PSM Marketing is based in St. Paul and Rush City, Minnesota, and works with professional services firms nationwide.
Not sure which services you need?
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with ideas you can use, whether or not we work together.