PSM Offers Services A-Z

Most people know that PSM does Outsourced Marketing, and Marketing Coaching. But within each of the two services, people wonder – What do you actually DO when performing these services? In response, we have created this page – PSM Services A-Z. Here you can see in detail how we help our clients implement their individual and firm marketing plans. Click on each link below to learn more!

We would love to answer your questions about the services we offer. Please contact us to find out more.

Advertising: Design and place ads to build your name recognition.

Awards and BadgesPSM will help you promote the various awards you and your firm have received.

BloggingWe have blogging down to a science.  No time to blog? We’ll do it for you!

BoardEvery board wants smart people. We will help you find the right board to serve on.

BrandingHelp you develop your unique brand message and convey it in all we do.

Business DevelopmentWe help you target clients who should know about you but don’t yet.

Client CollaborationReview the possibility of creating a portal on your website for client collaboration.

Client Satisfaction SurveyWe help clients ensure their clients are satisfied with the services they receive from the firm using both end-of-matter as well as a comprehensive client satisfaction survey.

CommunicationsWe design beautiful e-communications to send to your target audiences.

Contact MiningUsing various media sites, we can help you meet the people who will send business to you.

Content Marketing Offering prospective and current clients valuable information and engagement relevant to your brand.

Corporate IdentityYour logo and materials matter even in a digital world. We can help you develop your corporate identity.

Cross-Marketing: To ensure you are fully representing existing clients.

DatabaseWant to do targeted communications to your key audiences? We will make this happen. We like Constant Contact and MailChimp.

Elevator SpeechWe work with you to refine the value you bring to your clients – then to communicate it!

Email IntroductionsWe help you write concise emails asking for introductions from your contacts.

EventsWe want you to mingle with clients, and have the expertise to help you plan amazing parties and events.

Facebook BoostsTo make sure your posts generate maximum results.

Google AnalyticsWe use Google Analytics with every client to help them increase the return on investment of their websites.

Google My BusinessAn SEO tool designed to maximize Google click-throughs to your website, and to make sure people can find your business.

Google ReviewsThis tool is becoming a more critical component of your firm’s Google ranking.  We help you create the communications and provide the link for your clients to review you.

HootsuiteThis is a digital aggregator tool we use to post new, relevant content every day for you.

Industry GroupsBe where your clients are. We will help you identify and become a high profile member of the industry groups attracting your clients.

Intake and New Matter ReportsTo make sure we are gathering relevant marketing information when new clients hire you.

Invoicing PracticesWe will help you create invoices your clients want to pay through communicating the value brought to clients by your team.

LinkedInOur team will help you build and promote your LinkedIn profile.

Local Search Optimization Services: Our local SEO experts work with law firms, non-profits, contractors, and small businesses to drive organic, local SEO.

Market ResearchPSM will help you land new business by using market research before your next big prospective client meeting.

Marketing MaterialsFrom letterhead and business cards to other printed pieces, we are here to help.

Marketing PlanningHow to Develop and Implement a Marketing Plan.

Media DirectoriesWe help you create a directory of services and share it with relevant media so they know who to call when they need a quote.

Microsite DevelopmentWe use this technique when designing practice area pages and biography pages on your website to maximize SEO results.

NetworkingTo develop new business, you need a targeted networking strategy. We help you do this.

News ReleasesWe help our clients distribute the news to local and national media outlets.

PitchWe know public and media relations will help you grow your practice.

PowerPointGot a speaking gig? Let us help you look fabulous through a highly designed PowerPoint.

PPC Services: PSM Marketing is an outsourced marketing firm located in St. Paul, Minnesota that provides PPC advertising services to law firms, non-profits, contractors, and small businesses.

Practice Group MarketingLet us help you grow your practice group using innovative and creative group marketing strategies.

PrintingPSM has relationships with a number of printers and will get you the best price for all of your printing needs.

Project ManagementThrough our cracker jack project management team, we serve as the mortar between the bricks of your marketing activities and keep everything moving forward!

ProposalsFrom responses to RFPs to participating in beauty contests, we’re here for you.

Public RelationsFrom media lists to by-lined articles, we’ll help you effectively reach your target audience.

Public SpeakingWe will help you identify groups and topics to get you out speaking to prospective clients.

Quick Start Rainmaker PackageWe offer a package of creative services for small firms designed to jump start your marketing efforts.

ReferralsWe help you develop lucrative referral source relationships and a system to track incoming and outgoing referrals.

Retainer AgreementsPSM has expertise helping clients ensure retainer agreements are smooth, polished, and client-focused.

ReviewsWe will help you ask your clients to review you on Google, Avvo, and other web-based review sites.

Sales StrategiesIt doesn’t matter that you market a service.  You still need a sales plan. We help you create a personalized sales pipeline.

Sales vs. MarketingLet PSM show you why both sales AND marketing are critical to your overall success in practice.

Search Engine Marketing (SEM)While SEO optimizes your website – on your website, SEM includes paid advertising like Google AdWords campaigns, Pay Per Click advertising, and boosted social posts.

Search Engine Optimization (SEO)Our team is fabulous.  We make sure your website is found by the people you want to work with.

Social MediaWe will find and post content for you and even engage with those who engage with you.

SurveysDesigned for visitors to interact with you and determine if they are a good candidate for your services.  As an example, see our surveys for Marketing Coaching and Outsourced Marketing.

Tracking ReferralsYou need to make sure referrals given and received are mutually beneficial and of high quality.

Trade AssociationsBe where your clients are.  We will help you find the right group and become a high profile member.

TrainingTo make sure your professionals and staff participate in marketing too!

VideographyNow’s the time to add videos to your website. From personal introductions to FAQs to video consultation rooms, let PSM help you apply videos to your website.

VolunteeringYour clients appreciate the work you do in the community.  We help match you with the right opportunities.

Web-Based SurveysAt PSM we help our clients keep their finger on the pulse of their client’s satisfaction using web-based surveys.

Webinars and PodcastsWe have clients for whom we manage the delivery of webinars. We have the technology. You just show up and sound brilliant!

Web Design: PSM Marketing is a web design company that serves law firmsnon-profitscontractors, and small businesses.

Website DevelopmentBeen more than two years since your “new” website? You likely need a refresh!

Writing OpportunitiesFamous professionals all cite publishing articles as a key to their success.  We can do this for you.

Zoho CRMTargeted communications with your contacts is critical. We help you get set up to generate results with this CRM.

PSM Marketing