Your Professional Services Marketing Firm
PSM Marketing is a full-service marketing firm dedicated to helping small businesses, professional firms, non-profits, and other community-based organizations share their passion. From high-level strategic planning sessions to down and dirty website development, we’ve got you covered. For over 25 years, we have provided marketing services for a variety of clients in Minnesota and across the country.
What truly makes PSM unique is our Outsourced Marketing strategy. When you hire PSM, you are bringing in a team of 30+ marketing professionals with different areas of expertise. We have copywriters, web developers, graphic designers, SEO experts, and more. We are your marketing department.
Clients We Serve
PSM has a long history serving lawyers, recruiting firms, renewable energy companies, contractors, small businesses and non-profits. The majority of clients we serve fall into one of these categories:
We Make Marketing Affordable
Our services are scalable, which means we work with businesses of all sizes. From mom and pop shops to larger companies/professional firms, we’ve got your back.
We Create a Tailored Marketing Plan
We begin our relationship by creating a customized strategic marketing plan. We get to know your business/organization and develop tangible action items to drive your success.
We Do the Work for You
It almost sounds too good to be true, right? PSM serves as your organization’s marketing firm. Our team will plan, design, develop, write, and implement your strategic marketing plan.
We Make Marketing Affordable
Our services are scalable, which means we work with businesses of all sizes. From mom and pop shops to larger companies/professional firms, we’ve got your back.
We Create a Tailored Marketing Plan
We begin our relationship by creating a customized strategic marketing plan. We get to know your business/organization and develop tangible action items to drive your success.
We Do the Work for You
It almost sounds too good to be true, right? PSM serves as your organization’s marketing firm. Our team will plan, design, develop, write, and implement your strategic marketing plan.
PSM Marketing is a Family Biz!
Did you know PSM’s is run by a mother-daughter duo? That’s right! Terrie Wheeler founded PSM Marketing in 1997 when her youngest daughter, Michelle Wheeler, was only 5 years old! Back then, Michelle helped Terrie collate proposals and prepare presentations. Today, Terrie and Michelle are co-owners of PSM Marketing and feel truly fortunate to work and grow together every day. Terrie brings expertise with law firms, green energy companies, and recruiting firms while Michelle focuses on contractors, non-profits, and small businesses. When you work with PSM Marketing, you will work directly with Terrie or Michelle as your main point of contact alongside a dedicated project manager.
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What Our Clients Say
PSM Marketing is Celebrating 25+ Years as a Woman-Owned Business
PSM Marketing has been serving clients in the Twin Cities (and around the nation) ever since frosted tips and break-away pants were in style. Not only has our fashion sense evolved over time, but we’ve also managed to stay ahead of the ever-changing marketing trends of the past 25 years. As a federally designated Woman-Owned Business, 75% of our team is composed of women (including our 2 partners). We think that’s pretty darn cool.
Ready to talk?
Unleash Your Business’s Potential with PSM Marketing
Are you tired of professional services marketing agencies that promise the world but fail to deliver? Look no further than PSM Marketing, the dynamic and innovative force behind business transformations. We are not your typical run-of-the-mill marketing agency. We are trailblazers, thought leaders, and growth enablers.
At PSM Marketing, we live and breathe all things marketing. We are passionate about helping businesses, both big and small, unleash their full potential and achieve remarkable success. With our strategic mindset, creative flair, and deep industry expertise, we’re ready to take your business on an exhilarating journey to new heights.
What sets us apart from the rest is our unwavering commitment to your success. We don’t just provide cookie-cutter solutions; we tailor our strategies to suit your unique needs and goals. Our team of marketing professionals will work closely with you, becoming an extension of your business, to craft a winning marketing plan that generates tangible results.
But it’s not just about our expertise and skills. We genuinely care about your business and its growth. We listen attentively to your aspirations, challenges, and visions, and collaborate with you every step of the way. Our personalized approach ensures that we understand your brand inside and out, allowing us to create powerful marketing campaigns that resonate with your target audience.
So, if you’re ready to embark on an exhilarating marketing journey, join forces with PSM Marketing. Together, we’ll make your business shine, stand out from the competition, and achieve remarkable success. Need marketing for professional services? Contact PSM Marketing today and let’s make some magic happen!
What Is Professional Services Marketing?
Professional Services Marketing is about telling the right story to the right audience. As a provider of professional services, you understand the complexity and nuances of your industry. But how do you translate that understanding into new business? That’s where this specialized form of marketing comes in.
Professional Services Marketing isn’t just about advertising; it’s a targeted strategy that combines knowledge of your industry with insights into your target audience. It employs a blend of content marketing, social media engagement, SEO optimization, and personal relationship building. It’s about identifying your potential clients’ exact needs and pain points and positioning your services as the optimal solution.
This marketing approach allows you to showcase your expertise through thought leadership. By offering valuable content like blogs, social media posts, and webinars, you establish your firm as a leader in your field. Utilizing customer testimonials and case studies, you build credibility and trust. Networking and event participation help forge personal connections, and a robust online presence amplifies your reach. Through a cohesive strategy, Professional Services Marketing promotes your services and enriches your brand, creating a lasting impression that drives growth. PSM delivers marketing to clients in Minnesota and across the nation. As part of our marketing engagements, we deliver the following key services:
Marketing Strategy for Professional Services
Do you have a strategy for growing your business? PSM will guide you through the process.
Website Development for Professional Services
Is your website generating new business for your organization? If not, we can help.
Branding/Logo Design for Professional Services
Search Engine Optimization for Professional Services
Make sure your website is SEO-optimized so leads can find your website online!
Marketing Coaching for Professional Services
We offer 1-on-1 expert marketing coaching to help grow your practice, business, or organization.
Digital Communications for Professional Services
From newsletters to online surveys, we can help optimize your digital communications.
Recent Blogs from PSM Marketing
Do Social Media Profiles Really Boost SEO? Let’s Break It Down!
Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social media. But do they really go hand in hand? Let's put on our detective hats and unravel this mystery together. SEO is the practice of...
The Importance of Choosing the Right CRM for Contractors
In the ever-evolving world of contracting and home trades, effective communication and organization are paramount. One of the keys to achieving these goals lies in selecting the right Customer Relationship Management (CRM) software. Tailored to the specific needs of...
The Power of Case Studies in Marketing: Show, Don’t Just Tell
It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....
The Sales + Marketing Tango: A Dance You Can’t Do Alone!
Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...
The Power of Google Reviews
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...
Unveiling the True Cost of Outsourced Marketing
Professional firms need a powerful marketing strategy to thrive and achieve sustainable growth now and over time. However, managing comprehensive marketing efforts in-house can take time and effort. That's where outsourcing your marketing to PSM Marketing comes into...
FAQs About Professional Services Marketing
What is PSM Marketing?
PSM Marketing is a leading professional services marketing agency specializing in strategic marketing solutions for various professional services.
How can PSM Marketing help my professional services business?
We provide tailored marketing strategies, branding solutions, website development, SEO, and digital communications to elevate your professional services marketing.
What industries do you cater to?
PSM Marketing serves a diverse range of professional services, including law firms, recruiting agencies, green energy companies, and other small businesses.
Can you improve my online presence?
Absolutely! Our expert team excels in SEO and digital communications, ensuring your business stands out and reaches a wider audience online.
Do you offer marketing coaching?
Yes, we provide marketing coaching to empower you with the skills and knowledge to excel in your professional services marketing efforts.
Can you create a unique branding/logo design for my business?
Definitely! PSM Marketing crafts captivating branding and logo designs that reflect your professional services' identity and values.
How can I get started with PSM Marketing?
Simply contact us, and we'll set up a consultation to discuss your professional services marketing needs and customize a solution for your business.
Is PSM Marketing experienced in marketing for law firms?
Yes, we have extensive experience in marketing for law firms and many other professional services, delivering exceptional results.
What sets PSM Marketing apart from other agencies?
Our specialized focus on professional services marketing, combined with our industry expertise, ensures we provide tailored and effective solutions.
Can PSM Marketing help me grow my client base?
Absolutely! With our strategic marketing approach, we can help you attract more clients and expand your reach in the professional services market.
Do You Need Professional Services Marketing?
Professional Services Marketing is essential for your firm, company, or organization. The reality is, in today’s competitive marketplace, it’s not only needed; it’s crucial. Professional Services Marketing is not about a one-size-fits-all approach; it’s tailored to your unique services, industry, and target audience. It lets you speak directly to those needing your expertise, explaining why you’re the best choice. With it, you can avoid being overshadowed by competitors actively engaging with potential clients.
But it’s about more than staying competitive. This marketing approach offers a systematic way to understand your clients better. By employing analytics and feedback, you can continually refine your offerings, ensuring that you stay aligned with client needs and industry trends.
The value of word-of-mouth and personal connections must be addressed, but in the digital age, an active, engaging online presence is vital. Professional Services Marketing helps you leverage digital platforms effectively, reaching a broader audience while maintaining the personal touch that differentiates your services.
Investing in Professional Services Marketing isn’t just about getting more clients; it’s about building a sustainable growth strategy. It aligns your firm’s strengths with client needs, fosters lasting relationships, and creates a reputation that encourages client loyalty. For any professional services firm looking to grow, adapt, and thrive, embracing Professional Services Marketing is not just an option; it’s a must.