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Welcome to Professional Services Marketing, LLC

OUTSOURCED MARKETING

Hire Professional Services Marketing as your outsourced marketing department. We bring decades of industry-specific experience, and tried-and-true marketing strategies that can work with almost any budget. Our clients rest easy knowing their marketing objectives are being met, while their professionals are focused on what they do best.

MARKETING COACHING

Our four-phased process for marketing coaching starts with defining a marketing strategy tailored to your business. We’ll serve as your marketing consultant through developing an in-depth marketing plan, discussing implementation, and providing tangible ways to measure the return on your marketing investment.

PSM TEAM

Terrie S. Wheeler and Kristy L. Gusick are the foundation for Professional Services Marketing, LLC, and its industry focus in legal and financial services. Terrie and Kristy have put together a professional team of project managers, creatives, and marketing experts that strategize and execute on a client’s marketing plan.

MARKETING ROI

We believe in measuring the Return on Investment of every marketing strategy you pursue with Professional Services Marketing. If we can’t measure the intended results, you shouldn’t be doing “it.”  We provide ways in which to measure everything you do to market your legal or financial services practice.

WEBINARS

Professional Services Marketing, LLC offers free Marketing Motivation Webinars every other month. Join Terrie and Kristy in an exploration of best marketing practices within The Four Pillars of Marketing™ as they relate to developing a marketing plan that works.

ASK A MARKETING QUESTION

Do you have a marketing question you’d like answered? Feel free to drop us a line. We love engaging with anyone interested in growing their practice! Schedule a call with Terrie or Kristy today, free of charge.

STRENGTHSFINDER™

We use the Gallup StrengthsFinder™ Assessment both internally, with our PSM team, and with all our clients! When you know your unique talents and strengths, PSM can better tailor your marketing strategies around your inherent strengths.

LEGAL PUBLICATIONS

Terrie S. Wheeler, President & Founder of PSM, is a nationally syndicated monthly columnist for Attorney at Law Magazine.  In addition, in 2017, she will be contributing six articles for the ABA GPSolo Section’s eReport.

THE FOUR PILLARS OF MARKETING™

We are uniquely qualified to guide you through The Four Pillars of Marketing™, which represent the ideal structure of any marketing plan. These classic marketing best practices require strategic thinking and careful implementation.

SOCIAL MEDIA ARCHIVE

Missed one of our social media posts? Every time we post on social media, we update our archive. Follow us on Facebook, Twitter, LinkedIn and more to keep up with relevant information on how to grow your practice.

Article Feature: Toxic client relationships: How/when to disengage

Check out Kristy's recent article featured on the Minnesota Society of CPAs

Not every client is a good client. In a world where time and resources are finite, this is a mantra worth repeating. Because your firm can only serve a certain number of clients well, why not serve the ones who will also serve you? These are the clients who make your investment worthwhile, rewarding you with prompt payment, regular referrals and meaningful work. Bad clients, on the other hand, can drain your time, money and even talent.

Read Now >

Podcast Feature: Legal Marketing Tips

Terrie recently had the chance to sit down with Freeman Means Business

Susan Freeman’s goal is to help women in business communicate effectively with the world — and to help men communicate effectively with women in business! Susan’s training draws on her significant experiences as a sales executive in the financial services industry, her marketing and business development training in the legal industry, and her studies in Communication.

Listen Now >
Recent Blog Posts

Tips to Help Accounting Firms and Financial Advisory Practices Determine Ideal Client Criteria

Life is not all about money – and honestly, neither is business. Respect, trust, honesty, loyalty, collaboration, communication. Those are all important components of a successful marriage – and f...

February 14, 2019
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Kristy L. Gusick, Partner

So Busy You Can’t See Straight? Don’t Put Marketing on the Back Burner

As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitm...

February 7, 2019
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PSM

Stressed about Marketing? Do What Really Works for Solos and Small Firms

Many small firms and solo practitioners have a good understanding of marketing and how it affects their business. If you don’t have an expansive marketing department like a large firm would, you’v...

February 4, 2019
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PSM

3 Surprising Ways Toxic Clients Can Sabotage Your Firm

Not all clients are a pleasure to work with. Some are demanding and high maintenance. Others don't respond to requests for information or pay invoices on time. These are what we call "toxic clients." ...

January 18, 2019
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Kristy L. Gusick, Partner
Professional Services Marketing
Professional Services Marketing
5.0
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at Professional Services Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
Beth Wiberg Barbosa
Beth Wiberg Barbosa
02:15 12 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
Lauren Wheeler
Lauren Wheeler
21:45 03 Apr 17
Amy Gillespie
Amy Gillespie
14:59 03 Apr 17
Don McNeil
Don McNeil
14:50 03 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
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RECENT ARTICLES

CLE Connect™: On-Demand Marketing Coaching for Attorneys

In August 2018, Terrie S. Wheeler launched a new service called CLE Connect | Ethical Marketing CLEs On-Demand. CLE Connect is the culmination of Terrie’s years of experience, feedback from real Minnesota lawyers, and an amazing online educational platform. Her goal in creating this service was to make her coaching content available to as many attorneys as possible at a price any lawyer could afford.

Learn More >

PSM's RECENT TWEETS

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Contact

Terrie Wheeler:
Direct: 320.358.1000
Mobile: 651.295.5544
Email: Terrie@PSM-Marketing.com

Kristy Gusick:
Direct 651.348.6398
Mobile: 651.592.4662
Email: Kristy@PSM-Marketing.com

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

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Professional Services Marketing, LLC is a Federally Designated Woman-Owned Business
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Based on 5 reviews
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