Legal Marketing Services for Lawyers
Depending on your firm, your legal marketing activities may require anything from high-impact, in-person networking with your ideal referral base, to improving your online presence. You may spend a lot of time having lunch and delivering presentations, and find you need help developing fresh branding, getting more effective publicity and streamlining your client development process. All this, and even the nitty-gritty, critical details like upgrading SEO and getting the most bang for your social media buck can be handled by our highly qualified, professional outsourced marketing agency. When we take over your law firm’s marketing plan, you can focus on doing what you do best: delivering legal services to your clients.
Individual Marketing Coaching
We work with you to find the secret ingredients to help your practice flourish. You will work 1-on-1 with a PSM marketing coach.
Basic Outsourced Marketing
For solo practitioners and small firms we provide a combination of coaching and basic marketing services to help you grow.
Full Outsourced Marketing
PSM serves as your full Outsourced Marketing department and proactively manages all marketing strategy and implementation.
Now Available for FREE: Law Firm Marketing Strategy: A Complete Guide to Grow Your Practice
Didn’t learn how to market your practice in law school? Looking for a hands-on primer to market yourself and your law firm? PSM founder and president, Terrie S. Wheeler, MBC, created a FREE guide for attorneys titled, Law Firm Marketing Strategy: A Complete Guide to Grow Your Practice. Learn from a seasoned law firm marketing expert what you need to know to grow your practice!
Why is Marketing Important for Attorneys?
They don’t teach you how to market your law practice in law school. Unless you have an undergrad degree in marketing, you’ve likely received NO training whatsoever on how to successfully market your firm. Successful lawyers understand that investing in your marketing efforts will lead to a steady increase in revenue for years to come. Following the Four Pillars of Marketing™, we help our clients develop a tailored marketing plan to help your firm prosper.
When you need the best legal marketing solution for your practice, call Terrie.
PSM’s President and Founder, Terrie S. Wheeler, MBC has been helping market lawyers and law firms for over three decades. She cut her teeth providing in-house legal marketing services at three of Minnesota’s largest law firms. In 1997, Terrie took the bold step to start her own business. Since then, she has grown her team to over 20 legal marketing professionals and developed a results-oriented processes to provide the highest quality outsourced marketing and marketing coaching for attorneys.
Because she teaches marketing and client service at three law schools, and serves as vice chair of the executive committee, for the Lawyers Board of Professional Responsibility, Terrie is uniquely skilled at developing ethical marketing for lawyers, as well as helping lawyers interested in honing their legal marketing skills. Law firms that choose to work with PSM for their legal marketing are making an investment in their future. Don’t believe us? Check out our client feedback. The PSM team takes pride in understanding what makes your firm tick and developing tailored solutions to increase your bottom line. Whether you’re a solo-practitioner or a small-medium sized firm, PSM is eager help you succeed.
Ready to Jump Start your Legal Marketing?
Consider the Quick Start Rainmaker Package.
Whether you’re a new firm looking for a comprehensive way to get your name into the marketplace, or an established practice with an older website in need of a refresh, the Quick Start Rainmaker Package is for you. We’ll get to know you and what you do in order to develop a unique, polished, consistent way for potential clients to interact with your law firm. We know that not every firm has the budget for full-time marketing staff; let us be your one-stop-shop for everything from establishing a brand strategy to building and promoting your professional website. Gain access to our tools and expertise, a custom communications strategy, and compelling content that will demonstrate the experience you bring to your clients and differentiate you from your competition.
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Common Legal Marketing Questions
Yes! Many lawyers try to “do marketing” on their own and often run into issues around what they should and should not do; how they should be spending their time; and, what types of activities they should invest their money on.
Yes it does. Today every law firm needs a strategic SEO approach that will increase page rankings on Google, and help people find their firm based on keywords and other queries. Try doing a Google search on topics and practice areas you would like to be found under. If you’re not in the top three organic (not ads) search results, you need a law firm marketing SEO strategy.
Yes. Once you have set your firm up on Google My Business (GMB), it’s important to complete your GMB profile as thoroughly as possible by including your phone number, hours, a description of your firm, categories for your firm, photos, and by asking satisfied clients and referral sources to give five-star reviews on Google.
Yes! Mainly because when a client or referral source leaves a Google Review, they need to do so through their Google account. So every review can be traced back to the individual who wrote the review. Many law firms worry if they receive a negative review. In fact, a negative review out of 25 or 30 reviews actually makes your firm look more credible than a firm with only 5-star reviews.
Make sure you have a content marketing strategy. Post blogs and new content on your website. Actively post on social media. Send e-communications to clients and referral sources with links to your website. Work with a marketing partner who can perform strategic law firm SEO on your website. Ask clients to write Google reviews. As you can see, there is not just one answer. Rather, law firms need to have a comprehensive strategic marketing approach to driving more business to their websites.
Quite honestly, PSM Marketing is one of the nation’s leading legal services outsourcing firms. Why? Because we have over 30 years of legal industry-specific experience working with individual lawyers, law firms, practice groups, and industry groups to develop a strategic approach to new client development.
First, take a look at law firms you compete with and look at how they are branding themselves. Go to their website. Review their social media activities. Read a few of their blog posts. As you look at their branding, determine if you think it makes them look new and fresh, or if they look dated and stodgy. The first step to branding your law firm is to figure out what type of clients you are marketing to, and what will visually appeal to them.
Yes. Depending on the size of your law firm, you may have an in-house marketing director with a staff of marketing professionals. If your firm cannot justify an entire marketing team, it will benefit the firm to hire an outside consultant to come into the firm and help the firm develop a strategic marketing plan. Then, at PSM, we have the resources to actually implement the marketing strategy allowing your lawyers to focus on serving clients and expanding their relationships.