Why is law firm marketing important?
Law firm marketing helps law firms increase their visibility, attract new clients, establish credibility, and differentiate themselves in a competitive legal market. Effective marketing strategies also build trust and a strong online presence, contributing to your firm’s long-term growth and success. PSM is a law firm marketing agency with 30+ years of experience serving the legal industry.
Depending on your firm, your legal marketing activities may require anything from high-impact, in-person networking with your ideal referral base, to improving your online presence. You may spend a lot of time having lunch and delivering presentations, and find you need help developing fresh branding, getting more effective publicity and streamlining your client development process. All this, and even the nitty-gritty, critical details like upgrading SEO and getting the most bang for your social media buck can be handled by our highly qualified, professional outsourced marketing agency. When we take over your law firm’s marketing plan, you can focus on doing what you do best: delivering legal services to your clients.
Are you a solo practitioner? Consider our Quickstart Package.
Whether you’re a new firm looking for a comprehensive way to get your name into the marketplace, or an established solo practitioner with an older website in need of a refresh, the Quickstart Package is for you. We’ll get to know you, your legal practice areas, and how you deliver services to develop a unique, polished, consistent strategy for potential clients to interact with your law firm. We love solo law firm marketing relationships because they allow for personalized attention and tailored strategies. Working closely with solo practitioners enables PSM to understand your unique goals, challenges, and brand identity, creating effective marketing solutions that align with your specific needs and preferences. This personalized approach fosters stronger collaboration, meaningful results, and lasting partnerships (which isn’t always the case with other law firm marketing agencies).
We know not every small law firm has the budget for full-time marketing staff; let us be your one-stop-shop for everything from establishing a brand strategy to building and promoting your professional website. Gain access to our tools and expertise, a custom communications strategy, and compelling content that will demonstrate the experience you bring to your clients and differentiate you from your competition. If you need help with small law firm marketing, PSM is here to help!
6 Digital Marketing Tactics for Law Firms
They don’t teach you how to market your law practice in law school. Unless you have an undergrad degree in marketing, you’ve likely received NO training whatsoever on how to successfully market your firm. Successful lawyers understand that investing in your marketing efforts will lead to a steady increase in revenue for years to come. Following the Four Pillars of Marketing™, we help our clients develop a tailored marketing plan to help your firm prosper.
Marketing Strategy for Law Firms
As a law firm, a strategic marketing plan is essential for effectively promoting your services to potential clients and building relationships with referral sources. A well-crafted plan will help you differentiate yourself from competitors, showcase your expertise and unique value, and build trust with prospective clients.
Website Development for Law Firms
Branding/Logo Design for Law Firms
Search Engine Optimization for Law Firms
Search Engine Optimization (SEO) is the technology that allows potential clients to find your legal website online. Dominated by Google, search engines have very specific algorithms that determine whether your site will show up on relevant searches. Clients can’t retain you if they can’t find you online.
Marketing Coaching for Law Firms
Digital Communications for Law Firms
Now more than ever, you need to find the right words and form a harmonious messaging strategy for your green energy company. PSM will help align your communications, reputation, and marketing goals. We will also help you quantify the efforts of your digital communications using PSM-developed analytics.
Wondering how to create a law firm marketing strategy?
Reputation Management for Lawyers
SMO Services for Lawyers
What are the most common marketing strategies for law firms?
The most common marketing strategies for law firms include firm-wide marketing initiatives to establish a strong brand identity and online presence. Industry-specific marketing tailors messages to resonate with a particular sector. Practice group marketing focuses on highlighting expertise in specific legal areas. Additionally, individual coaching offers personalized guidance to lawyers on building their personal brands and effectively engaging with clients, ensuring a comprehensive approach to law firm marketing.
- Firm-Wide Marketing: We’ll consult on those marketing activities that will benefit the entire firm. Take our assessment to find out if your firm is a good candidate for our marketing solutions.
- Industry: We can work on pulling various practices together to help you pursue business in specific, targeted industries.
- Practice Group: We will develop legal marketing strategy plans to win new business for each practice group within your firm, reaching important prospects for those attorneys.
- Individual Coaching: Do you think you need help developing and implementing a personal marketing plan? Find out if you would be a good candidate for our Individual Lawyer Marketing Coaching.
What are the benefits of marketing a law firm?
Marketing a law firm offers numerous benefits, including increased visibility, which attracts new clients and enhances the firm’s reputation. It helps establish the firm’s expertise and credibility, fostering trust among potential clients. Effective marketing strategies also differentiate the firm from competitors, leading to a stronger competitive edge and long-term growth. Additionally, marketing enables law firms to stay current with industry trends and client preferences, ensuring their services remain relevant and appealing. Actively marketing law firms is critical, which is why PSM has carved out a niche as a trusted law firm marketing agency.
30+ Years of Industry Experience
When you need the best legal marketing solution for your practice, call Terrie.
PSM’s President and Founder, Terrie S. Wheeler, MBC has been helping market lawyers and law firms for over three decades. She cut her teeth providing in-house legal marketing services at three of Minnesota’s largest law firms. In 1997, Terrie took the bold step to start her own business. Since then, she has grown her team to over 20 legal marketing professionals and developed a results-oriented processes to provide the highest quality outsourced marketing and marketing coaching for attorneys.
Because she teaches marketing and client service at three law schools, and serves as vice chair of the executive committee, for the Lawyers Board of Professional Responsibility, Terrie is uniquely skilled at developing ethical marketing for lawyers, as well as helping lawyers interested in honing their legal marketing skills. Law firms that choose to work with PSM for their legal marketing are making an investment in their future. Don’t believe us? Check out our client feedback. The PSM team takes pride in understanding what makes your firm tick and developing tailored solutions to increase your bottom line. Whether you’re a solo-practitioner or a small-medium sized firm, PSM is eager help you succeed.
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Law Firm Digital Marketing
Outsourced marketing can help law firms focus on core legal services while experts handle marketing strategies. It provides a fresh perspective, identifies new opportunities, and helps stay ahead of the competition. This approach can offer expertise and experience that may be difficult to replicate in-house, including designing and launching effective advertising campaigns and developing a strong brand identity. By partnering with a trusted marketing agency like PSM Marketing, law firms can stand out in a crowded marketplace and attract new clients more effectively.
Outsourcing marketing can help law firms save time and resources while achieving better marketing results. It’s an effective way to promote a law firm’s services, improve their online presence, and attract new clients. With PSM Marketing, law firms can rely on experienced professionals to handle all their marketing needs and stay ahead of the competition.
What Clients Say About Our Legal Marketing Services
FAQs About Marketing for Law Firms
What is law firm marketing?
Law firm marketing involves strategic efforts to promote legal services and attract clients. It encompasses various tactics, from building a compelling online presence to engaging with potential clients through targeted advertising, content creation, and establishing a strong brand identity.
Do people have good experiences with law firm marketing?
Can I improve my law firm business listing map on Google?
Yes. Once you have set your firm up on Google My Business (GMB), it’s important to complete your GMB profile as thoroughly as possible by including your phone number, hours, a description of your firm, categories for your firm, photos, and by asking satisfied clients and referral sources to give five-star reviews on Google.
Does a law firm really need SEO services?
Yes it does. Today every law firm needs a strategic SEO approach that will increase page rankings on Google, and help people find their firm based on keywords and other queries. Try doing a Google search on topics and practice areas you would like to be found under. If you’re not in the top three organic (not ads) search results, you need a law firm marketing SEO strategy.
How do I bring more clients to my legal services business?
Make sure you have a content marketing strategy. Post blogs and new content on your website. Actively post on social media. Send e-communications to clients and referral sources with links to your website. Work with a marketing partner who can perform strategic law firm SEO on your website. Ask clients to write Google reviews. As you can see, there is not just one answer. Rather, law firms need to have a comprehensive strategic marketing approach to driving more business to their websites.
Are a law firm's Google reviews reliable?
Yes! Mainly because when a client or referral source leaves a Google Review, they need to do so through their Google account. So every review can be traced back to the individual who wrote the review. Many law firms worry if they receive a negative review. In fact, a negative review out of 25 or 30 reviews actually makes your firm look more credible than a firm with only 5-star reviews.
How do you brand a law firm?
First, take a look at law firms you compete with and look at how they are branding themselves. Go to their website. Review their social media activities. Read a few of their blog posts. As you look at their branding, determine if you think it makes them look new and fresh, or if they look dated and stodgy. The first step to branding your law firm is to figure out what type of clients you are marketing to, and what will visually appeal to them.
Which are the best legal services outsourcing firms?
Quite honestly, PSM Marketing is one of the nation’s leading legal services outsourcing firms. Why? Because we have over 30 years of legal industry-specific experience working with individual lawyers, law firms, practice groups, and industry groups to develop a strategic approach to new client development.
Do I need to bring in a Law Firm Marketing Expert to market our law firm?
Yes. Depending on the size of your law firm, you may have an in-house marketing director with a staff of marketing professionals. If your firm cannot justify an entire marketing team, it will benefit the firm to hire an outside consultant to come into the firm and help the firm develop a strategic marketing plan. Then, at PSM, we have the resources to actually implement the marketing strategy allowing your lawyers to focus on serving clients and expanding their relationships.
What marketing strategies do marketing firms typically use for law firms and lawyers?
Marketing firms typically use a range of strategies to help law firms promote their services and attract new clients. These may include website design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.
How can marketing help improve a law firm's online presence and reputation?
Marketing can help law firms improve their online presence and reputation by creating a strong brand identity, developing a professional website, and creating engaging content that showcases the firm's expertise and experience. Marketing firms can also use SEO and other digital marketing tactics to help the law firm's website rank higher in search engine results, making it more visible to potential clients.
Can marketing firms help with lead generation and client acquisition for law firms?
Yes, marketing firms can help law firms generate leads and acquire new clients by developing effective marketing campaigns that target potential clients based on their demographics, interests, and online behavior. Marketing firms can also help law firms nurture leads through email marketing and other tactics, increasing the likelihood that those leads will eventually become clients.
Are there any risks or downsides to outsourcing marketing for law firms?
How can law firms determine if an marketing firm is a good fit?
Law firms can determine if a particular marketing firm is a good fit for their needs and goals by asking for references and case studies from past clients, reviewing the firm's portfolio and experience, and conducting interviews with the firm's team members. It's important to choose a marketing firm that has experience working with law firms and a track record of success in the legal industry.
How much should law firms spend on marketing?
The amount a law firm should spend on marketing varies based on factors such as the firm's size, goals, practice areas, and target market. A common guideline is allocating around 2-10% of gross revenue for marketing. However, it's crucial to tailor this budget to your firm's unique needs.
Are Google Ads really effective for law firms?
Yes, Google Ads can be highly effective for law firms as they allow you to target specific keywords related to your practice areas, enabling you to reach potential clients at the exact moment they're searching for legal services. However, the effectiveness of Google Ads depends on factors such as keyword selection, ad quality, budget, and competition in your legal market.
What is the goal of marketing in law firms?
The primary goal of marketing in law firms is to attract and retain clients by effectively showcasing the firm's expertise, building trust, and establishing a strong brand identity. This ultimately leads to increased client engagement, growth in client base, and a solid reputation in the legal industry.
Why Marketing is a Game-Changer for Law Firms
As a law firm, your primary focus is on providing top-notch legal services to your clients. But in order to grow and thrive in today’s competitive legal landscape, it’s essential to have a strong marketing strategy in place. This is where legal marketing can make a significant impact on the success of your law firm.
Partnering with a professional law firm marketing agency like PSM Marketing can provide a range of benefits for your firm. For one, outsourcing your legal marketing can free up your time and resources to focus on your core services while our experts handle your legal marketing strategy. Additionally, marketing firms can bring fresh perspectives and innovative ideas to your marketing efforts, helping you to stand out from the competition and attract new clients. Whether you’re looking for a law firm marketing consultant, or to outsource your entire legal marketing department, make PSM your first call.
Marketing provides access to a level of expertise and experience that is difficult to replicate in-house. This can include everything from developing effective advertising campaigns to creating a strong brand identity for your law firm. Marketing for law firms is no simple task, so make sure you have an experienced team at your side. PSM has focused on legal marketing for the past 30 years.
Ultimately, marketing can help your law firm achieve long-term success by expanding your reach, attracting new clients, and differentiating your brand in a crowded marketplace. By working with a trusted marketing agency like PSM Marketing, you can focus on what you do best – providing exceptional legal services – while leaving the marketing strategy and execution to the experts.
Recent Legal Marketing Blogs from PSM Marketing
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