Founder and President, PSM Marketing
Terrie S. Wheeler, MBC
Terrie Wheeler founded PSM Marketing in 1997 after leading marketing at three of Minnesota's largest law firms. She helps law firms and other professional services firms grow through strategic marketing plans, outsourced marketing and one-on-one business development coaching.
1985
Terrie has been marketing law firms and professional services since 1985. She worked in-house at 3 of MN's largest firms.
200+
Clients served since the inception of PSM
1997
Founded PSM Marketing
Vice Chair
Minnesota Lawyers Professional Responsibility Board (former)
At a glance
RoleFounder, President and Partner, PSM Marketing
Based inSt. Paul and Rush City, Minnesota
Works withLaw firms and other professional services firms
ServicesStrategic marketing planning, outsourced marketing and one-on-one coaching
EducationMaster of Arts, Business Communications, University of St. Thomas
Listen: Women in Business Podcast
In 2018, Terrie talked with Susan Freeman of Freeman Means Business and set the record straight about the pros and cons of outsourcing your marketing.
About Terrie
Terrie has worked in and with law firms since 1985. Before founding PSM, she served in the senior marketing role at three of Minnesota's largest law firms, where she created and managed targeted, results-oriented marketing strategies.
In 1997, she saw unfilled business development and marketing needs across the service professions and launched PSM Marketing, a professional services marketing agency based in Minnesota. PSM's focus has stayed two-fold ever since: an outsourced marketing department for firms of all sizes, and business development coaching for individual attorneys and practice groups.
Her philosophy is simple: strategy before tactics. Today Terrie co-owns PSM with her daughter and partner, Michelle R. Wheeler.
Her combination of ethics experience and decades of legal marketing makes her a trusted voice on how lawyers can market themselves effectively and within the rules of professional conduct.
Outside of work
Terrie lives on 40 wooded acres about an hour north of the Twin Cities with her husband, Jim. She loves snowshoeing, downhill skiing, snorkeling and time with her six grandchildren, and is a proud advocate for LGBTQ+ rights and for minority- and women-owned businesses.
Professional service and ethics leadership
Minnesota Lawyers Professional Responsibility Board
Former Vice Chair of the Board, appointed by the Minnesota Supreme Court, after more than 10 years of service. Also chaired its District Ethics Committee and was named its 2017 Volunteer of the Year. Terrie is the author of PSM Marketing’s guide to Minnesota lawyer advertising rules.
Hennepin County Fourth District Ethics Committee
Former ethics investigator and screening committee member. Terrie is also past Chair of the Minnesota State Bar Association's Marketing and Client Service Section.
Law school instructor
Has taught marketing and the business of lawyering at the University of St. Thomas School of Law and Mitchell Hamline School of Law, and spoken at Marquette University Law School.
Writing, teaching and speaking
Attorney at Law Magazine
Nationally syndicated columnist writing on ethical marketing and business development for lawyers, published in 22 markets.
ABA GP|Solo eReport
Bi-monthly columnist sharing practical how-to articles with about 110,000 members of the American Bar Association GP|Solo Section.
Law firm marketing guide
Author of the free guide Law Firm Marketing Strategy: A Complete Guide to Grow Your Practice.
Read Terrie's free law firm marketing guide.
Speaking
Presents to bar associations, law schools and firms on ethical marketing and business development.
One-on-one coaching with Terrie
Personalized business development coaching for attorneys, practice groups and other professionals who want to build a book of business without compromising ethics or their calendars.
“Terrie Wheeler (principal at PSM) is a keen intellect and a superb resource for all things related to legal marketing.”
Brad L., Google review
“Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer [...] The PSM model works.”
Beth L., Google review
“They are the best for legal marketing and networking and business development.”
Toni H., Google review
Articles by Terrie
How to Write Law Firm Practice Area Pages That Rank and Get Cited by AI
How to Build Your 2027 Marketing Plan: A Four Pillars Worksheet for Professional Services Firms
Client Testimonials for Law Firm Websites: How to Use Them
Start with a conversation with Terrie.
A free marketing assessment or a coaching consultation. You leave with ideas you can use either way.