“It invigorates me to see quantifiable results from our work with clients. It is so rewarding to help clients meet – and in many cases exceed – their revenue goals. At PSM we have a philosophy we stick to: strategy before tactics. It works every time!”
Terrie: Founder & President
Many people have a part-time job while in high school: flipping burgers, working at the mall, selling tickets at the movie theater. I did, too, and my job was a bit different: A disc jockey on a real radio station in Anoka, Minnesota, KTWN AM-1470. Not only was it fun, but I learned how to relate to my audience. Now, I help attorneys and other professionals relate to their clients. I’ve been working in and with law firms and attorneys since 1985.
In 1997, I saw several unfilled business development and marketing needs in other service professions and leveraged my 12-year legal marketing career by launching Professional Services Marketing, LLC (PSM). Our focus is two-fold: We deliver an outsourced marketing department to firms of all sizes and business development coaching for individual attorneys and practice groups. Our clients are primarily in the legal and financial services industries, but we also work with other professionals and service companies in other industries.
Prior to founding PSM, I headed the marketing department at three of Minnesota’s largest law firms. My staff and I led all business development efforts for the entire firm as well as for practice groups and individual lawyers. I created, implemented, and managed highly targeted and results-oriented marketing strategies. I’m asked frequently to speak at meetings of professional associations such as the American Bar Association and various state bar associations. I have more than 20 years of experience doing CLE presentations, facilitating retreats, and lecturing at law schools. I am also a prolific writer on law marketing issues and opportunities. Every month, I write a column on “How-To” business development tips for Attorney at Law Magazine, syndicated in over 20 markets across the country. I am also an ongoing contributor to the American Bar Association’s GP|Solo e-Report.
When not coaching attorneys, or helping to manage our client’s outsourced marketing departments, I love spending time with my husband of 30 years, Jim. We have over 40 acres of paradise just one hour north of the Twin Cities. In winter, there’s plenty of space for us to snowshoe or commune with nature by the fire pit. When I was in school, I was a ballet skier (which is like ice dancing but on skis) and I still enjoy schlossing downhill. But even I need a break from the northland’s cold! I try to hit a Caribbean beach every year or two for the warm sun and the opportunity to bond with fish through my snorkel goggles.
- Master of Arts Degree, summa cum laude, Business Communications, Graduate School of Business, University of St. Thomas, St. Paul, Minnesota
- Master of Arts Certificate in Public Relations, University of St. Thomas, St. Paul, Minnesota
- Bachelor of Arts Degree, magna cum laude, Organizational Management and Communications, Concordia University in St. Paul, Minnesota
Terrie’s recent articles include:
- So Busy You Can’t See Straight?How to Cope (and NOT put Marketing on the Back Burner), Attorney at Law Magazine, April 2018
- Thinking of Leaving Your Law Firm? Don’t Jump Too Fast, Attorney at Law Magazine, March 2018
- Talented Wome Leaving the Law: Could Marketing Demands Play a Role?, Attorney at Law Magazine, February 2018
- Overcoming the Isolation of Being a Solo Practitioner, Attorney Journal, San Diego, January 2018
- Attorneys: Finding Your Bliss, and Why Does “Why” Matter?, Attorney At Law Magazine, January 2018
- Fast Track Your 2018 Marketing Efforts: Simple And Effective Tips You Can Do In December, Attorney at Law Magazine, December 2017
- Looking Back to See Ahead: Trends in Law Firm Marketing, Attorney at Law Magazine, November 2017
- Why Was That Lawyer Quoted? Tips to Secure Positive Press Coverage, Attorney at Law Magazine, October 2017
- How to Boost Your SEO without Breaking the Bank, Attorney at Law Magazine, September 2017
- How to Create Your 2017 Marketing Plan—Pillar IV: Staying Top-of-Mind with Contacts: Targeted and Effective Communication Strategies, American Bar Association, GPSolo eReport, August 2017
- How Marketing Coaching Can Put You On the Fast Track to Growth, Attorney at Law Magazine, August 2017
- How Smart Marketing will make your Sales Efforts Easier, Attorney at Law Magazine, July 2017
- Creating Invoices Your Clients Want to Pay, Attorney at Law Magazine, June 2017
- The 4 Pillars of Marketing: Use Them to Grow Your Practice, Attorney at Law Magazine, May 2017
- How to Create Your 2017 Marketing Plan—Pillar II: Sales Strategies for Lawyers (I Didn’t Go to Law School to Be a Salesperson), American Bar Association, GPSolo eReport, April 2017
- If Revenue is Down, Don’t Panic: Tips to Get you Back on Track, Attorney at Law Magazine, April 2017
See Legal Industry Articles for all of Terrie’s articles.
Terrie is actively involved in helping educate lawyers on the ethics of marketing a law practice. Her involvement includes:
- Vice Chair, Executive Committee, Lawyers Board of Professional Responsibility, May 2016 – January 2018
- Chair, District Ethics Committee (DEC), Lawyers Board of Professional Responsibility, January 2016 – January 2018
- Minnesota Supreme Court-Appointed Member, Search Committee for the Director, Office of Lawyers Professional Responsibility, 2015 – 2016
- Executive Committee, Board of Directors, Lawyers Board of Professional Responsibility, 2011 – January 2018
- Investigator and Screening Committee Member, Hennepin County Bar Association Fourth District Ethics Committee, served for four years
- Past Chair, Minnesota State Bar Association’s Marketing and Client Service Section, served for two years
Being able to help prepare new lawyers for life in private practice motivates and inspires Terrie. She is currently teaching marketing and client service at three law schools:
- The University of St. Thomas Law School, Adjunct Faculty Member, presenting marketing and client service programming for third year law students, 2012 – present
- Mitchell Hamline School of Law, Adjunct Faculty Member, The Business of Lawyering course, 2012 – present
- The University of St. Thomas Law School, CLE Presenter, created a four-part marketing program on marketing best practices for lawyers, 2014 – 2015
- Marquette University Law School, Guest speaker, Ethical Marketing Strategies for New Lawyers, 2014 – present
Terrie’s teaching methods for marketing were also featured in Donald M. Lewis’s article entitled, “Teaching for Success: The Business of Lawyering,” Law Practice Magazine, American Bar Association, January/February 2014.
What Clients Say About Terrie…
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Witty Partner in a Minneapolis Law Firm
How Marketing Coaching Can Put You On The Fast Track to Growth
Marketing is an aptitude they seldom teach in school. This is unfortunate because, especially from the perspective of a business, marketing is a necessary skill. Even if you're doing the job right, if...
So Busy You Can’t See Straight? How to Cope (and NOT put Marketing on the Back Burner)
As a lawyer, when you feel overwhelmed with your practice, you may want to fully immerse yourself in your clients’ needs. It can seem like you never have enough time to finish everything on your...
The Evolution of Marketing for Solos and Small Firms: Where We Go From Here
With the growing use of technology and mobile devices, marketing has changed forever. Most Americans spend hours on their computers and other electronic devices every single day. Our technology-centri...
Pillar 4: Targeted and Effective Communication Strategies
Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective ...
