Strategic Marketing that Breaks the Mold
PSM Marketing is a virtual outsourced marketing agency that delivers expert services to clients in Minnesota and throughout the United States. Through our outsourced marketing services, we help clients develop their strategy, website, branding, and digital marketing. Founded in 1997 by Terrie S. Wheeler, MBC, PSM has grown to include a team of 30+ marketing experts who work together to drive marketing success for clients across the country.
A Rich History of Driving Success
When Terrie first launched PSM (then called Professional Services Marketing Group), she wanted to leverage her career as an in-house marketing director for three Minneapolis law firms. She understood that marketing was about so much more than clever ads and pretty branding. Marketing is about relationships, and it’s not something her legal clients had ever learned in law school. Armed with the innate drive of a true entrepreneur, Terrie founded PSM.
When Terrie launched PSM in December 1996, she offered a broad range of services to a variety of clients in industries including legal, financial, banking, travel, information technology, trade associations, consulting, education, government, and human resources. During her first 16 years in business, Terrie refined her team-based approach to delivering marketing department services.
In 2019, the dynamic and talented Michelle R. Wheeler merged her business, Spectrum Design and Marketing, into PSM and joined Terrie as a partner. Michelle brings years of strategic marketing, branding, website and digital experience to PSM. Michelle has worked with contractors, non-profits, and many small business owners.
PSM Marketing: Helping Businesses Grow for Twenty+ Years
Sometimes all you need is a knowledgeable outside perspective. Sometimes you need structured encouragement. Sometimes you’re not sure what you need. We provide the coaching, strategic planning, communications, and training you need to drive results. We are your personal marketing agency. With PSM Marketing, you receive the support, motivation, accountability, and the next-step know-how through our tailored coaching services, a key component of our work for over two decades. Depending on the nature of your road map, your opportunities may include anything from high-impact, in-person networking with your ideal referral base, to improving your online presence, to coaching and speaker training, to individual identity branding, to publicity and event planning, to nitty-gritty, critical details like upgrading your SEO and getting the most bang for your social media buck as your marketing evolves.
2019
The PSM logo gets a new look. 
2019
Michelle R. Wheeler joins the PSM leadership team as a Junior Partner.2013
After 10+ years with the same logo, we were overdue for a new look.
2006
Twitter Launches
2006
YouTube Launches
2004
After working as a sole-proprietor for 8 years, Terrie decided to incorporate her business. The company’s name changed to Professional Services Marketing, INC.
2004
Professional Services Marketing becomes Incorporated.
Facebook Launches
2003
LinkedIn Launches
1998
Terrie hired a graphic designer to revamp her logo into something more “modern.” In retrospect, we think this would have made a great classic rock album cover.
1997
Our very first logo.1997
Terrie S. Wheeler founded Professional Services Marketing Group after serving 12 years as an in-house marketing director at three different law firms in the Twin Cities.
Big hair. Bold jewelry. The 90s were a wonderful time to live.
