PSM is a Strategic Marketing Firm

Strategic Marketing that Breaks the Mold

PSM Marketing is a virtual outsourced marketing agency that delivers expert services to clients in Minnesota and throughout the United States. Through our outsourced marketing services, we help clients develop their strategy, website, branding, and digital marketing. Founded in 1997 by Terrie S. Wheeler, MBC, PSM has grown to include a team of 30+ marketing experts who work together to drive marketing success for clients across the country.

A Rich History of Driving Success

When Terrie first launched PSM (then called Professional Services Marketing Group), she wanted to leverage her career as an in-house marketing director for three Minneapolis law firms. She understood that marketing was about so much more than clever ads and pretty branding. Marketing is about relationships, and it’s not something her legal clients had ever learned in law school. Armed with the innate drive of a true entrepreneur, Terrie founded PSM.

When Terrie launched PSM in December 1996, she offered a broad range of services to a variety of clients in industries including legal, financial, banking, travel, information technology, trade associations, consulting, education, government, and human resources.  During her first 16 years in business, Terrie refined her team-based approach to delivering marketing department services.

In 2012, after what Terrie and Kristy like to refer to as their pre-marital (pre-partnership) counselling, Terrie brought the vivacious and effervescent Kristy L. Gusick into PSM as a partner. While Terrie had focused her early career in law firm marketing, Kristy had focused hers in the financial services industry having built and sold her own financial services firm. With Kristy’s addition to PSM, we decided to lead with our two primary industry niches: legal and financial services.

In 2019, the dynamic and talented Michelle R. Wheeler merged her business, Spectrum Design and Marketing, into PSM and joined Terrie and Kristy as a junior partner. Michelle brings years of strategic marketing, branding, website and digital experience to PSM.  Michelle has worked with contractors, non-profits, and many small business owners.  With Michelle’s addition to PSM, we are excited to again broaden the scope of clients we serve to include Michelle’s niche areas, as well as the industries PSM previously served.

PSM Marketing: Helping Businesses Grow for Twenty+ Years

Sometimes all you need is a knowledgeable outside perspective. Sometimes you need structured encouragement. Sometimes you’re not sure what you need. We provide the coaching, strategic planning, communications, and training you need to drive results. We are your personal marketing agency. With PSM Marketing, you receive the support, motivation, accountability, and the next-step know-how through our tailored coaching services, a key component of our work for over two decades. Depending on the nature of your road map, your opportunities may include anything from high-impact, in-person networking with your ideal referral base, to improving your online presence, to coaching and speaker training, to individual identity branding, to publicity and event planning, to nitty-gritty, critical details like upgrading your SEO and getting the most bang for your social media buck as your marketing evolves.