About PSM

Professional Services Marketing, LLC, is a strategic marketing agency for law firms and financial services firms. We help our clients effectively communicate the unique value they bring to their clients by using The Four Pillars of Marketing™ concept. We not only work with lawyers and financial advisors one-on-one as a personal marketing coach, we can serve as your firm’s outsourced marketing department, managing all details related to the planning and implementation of your law firm or financial services marketing plan.

When you are clear on what you do, who you do it for, where you’re heading, and how to get there, you get results. We’re here to get you there. We are big-picture, clear-thinking, practical marketing agency that partners with you to create and implement a comprehensive marketing strategy sourced from your strengths, aligned with your time, ability, and resources, and aimed directly at your prosperous, sustainable future.

Using a clearly defined road map, we precisely target and help you integrate value-rich, customized marketing tactics. Clients consistently say our work motivates and energizes them to action. It’s gratifying and encouraging to see results, which generates more momentum.

PSM Services from A to Z

At Professional Services Marketing, LLC, we are pleased to have over twenty-five people on our Creative Services Team. Our team will help you cost-effectively pursue the following activities from A to Z:

Advertising – Design and place ads to build your name recognition.

Awards and Badges – PSM will help you promote the various awards you and your firm have received.

Blogging – We have blogging down to a science.  No time to blog? We’ll do it for you!

Board Service – Every board wants smart people.  We will help you find the right board to serve on.

Branding – Help you develop your unique brand message and convey it in all we do.

Business Development – We help you target clients who should know about you but don’t yet.

Client Collaboration – Review the possibility of creating a portal on your website for client collaboration.

Coaching – One of our favorite tasks is to work with high talent professionals like you!

Communications – We design beautiful e-communications to send to your target audiences.

Company Social Media Pages – We will design and post to your company social pages.

Contact Mining – Using LinkedIn we can help you meet the people who will send business to you.

Content Development – Whether you need content for your website, an event, or your biography, we can help you create any content you need to differentiate yourself and your firm.

Criteria for A-Level Clients – We help you maximize your marketing time by only focusing on clients who meet the A-level criteria we help you develop.

Cross-Marketing – To ensure you are fully representing existing clients.

Database – Want to do targeted communications to your key audiences? We will make this happen. We like Constant Contact and MailChimp.

Email Introductions – We help you write concise emails asking for introductions from your LInkedIn contacts.

Events – We want you to mingle with clients, and have the expertise to help you plan amazing parties and events.

Elevator Speech – We work with you to refine the value you bring to your clients – then to communicate it!

Facebook Boosts – To make sure your posts generate maximum results.

Google My Business – An SEO tool designed to maximize Google click-throughs to your website, and to make sure people can find your business.

Google Reviews –  This tool is becoming a more critical component of your firm’s Google ranking.  We help you create the communications and provide the link for your clients to review you.

HootSuite – This the social media aggregator tool we use to post new, relevant content every day for you.

Intake and New Matter Reports – To make sure we are gathering relevant marketing information when new clients hire you.

Invoicing Practices – We will help you create invoices your clients want to pay through communicating the value brought to clients by your team.

LinkedIn – Our team will help you build and promote your LinkedIn profile.

Marketing Materials – From letterhead and business cards to other printed pieces, we are here to help.

Media Directory – We help you create a directory of services and share it with relevant media so they know who to call when they need a quote.

Microsite Development – We use this technique when designing practice area pages and biography pages on your website to maximize SEO results.

Networking – To develop new business, you need a targeted networking strategy.  We help you do this.

News Releases – We help our clients distribute the news to local and national media outlets.

Online Reviews – We will help you ask your clients to review you on Google, Avvo, and other web-based review sites.

Pitch Story Ideas – We know public and media relations will help you grow your practice.

Printing – PSM has relationships with a number of printers and will get you the best price for all of your printing needs.

PowerPoint Presentations – Got a speaking gig? Let us help you look fabulous through a highly designed PowerPoint.

Project Management – Through our cracker jack project management team, we serve as the mortar between the bricks of your marketing activities and keep everything moving forward!

Proposals – From responses to RFPs to participating in beauty contests, we’re here for you.

Public Relations – From media lists to by-lined articles, we’ll help you effectively reach your target audience.

Referral Source Building and Tracking – We help you develop lucrative referral source relationships and a system to track incoming and outgoing referrals.

Retainer Agreements – PSM has expertise helping clients ensure retainer agreements are smooth, polished, and client-focused.

Research – Learn about prospective clients before you meet with them.  We will create a dossier for you.

Sales Strategies – It doesn’t matter that you market a service.  You still need a sales plan. We help you create a personalized sales pipeline.

Search Engine Marketing (SEM) –  While SEO optimizes your website – on your website, SEM includes paid advertising like Google AdWords campaigns, Pay Per Click advertising, and boosted social media posts.

Search Engine Optimization (SEO) –   Our team is fabulous.  We make sure your website is found by the people you want to work with.

Social Media – We will find and post content for you and even engage with those who engage with you.

Speaking Gigs – We will help you identify groups and topics to get you out speaking to prospective clients.

Surveys – To keep your finger on the pulse of your client’s satisfaction levels. These include: Case Surveys, End-of-Matter Surveys, Intake Assessments, and more.

Tracking Referrals – You need to make sure referrals given and received are mutually beneficial and of high quality.

Trade Associations – Be where your clients are.  We will help you find the right group and become a high profile member.

Training – To make sure your professionals and staff participate in marketing too!

Videography – Now’s the time to add videos to your website. From personal introductions to FAQs to video consultation rooms, let PSM help you apply videos to your website.

Volunteering – Your clients appreciate the work you do in the community.  We help match you to the right opportunities.

Web-Based Surveys – Designed for visitors to interact with you and determine if they are a good candidate for your services.  As an example, see our surveys for Marketing Coaching and Outsourced Marketing.

Webinars – We have clients for whom we manage the delivery of webinars.  We have the technology.  You just show up and sound brilliant!

Website Development – Been more than two years since your “new” website? You likely need a refresh!

Writing Opportunities – Famous professionals all cite publishing articles as a key to their success.  We can do this for you.

Helping Businesses Grow for Twenty+ Years

Sometimes all you need is a knowledgeable outside perspective. Sometimes you need structured encouragement. Sometimes you’re not sure what you need. We provide the coaching, strategic planning, communications, and training you need to drive results. We are your personal marketing agency. With Professional Services Marketing, LLC, you receive the support, motivation, accountability, and the next-step know-how through our tailored coaching services, a key component of our work for over two decades.

Depending on the nature of your road map, your opportunities may include anything from high-impact, in-person networking with your ideal referral base, to improving your online presence, to coaching and speaker training, to individual identity branding, to publicity and event planning, to nitty-gritty, critical details like upgrading your SEO and getting the most bang for your social media buck as your marketing evolves.