Marketing Coaching

Develop Your Sales and Marketing Plan

“Plans are Nothing: Planning is Everything,” Dwight D. Eisenhower

How many times have you decided, “I am going to sit down and write a plan?”  For what? It doesn’t matter. You likely have strong evidence of your past planning efforts buried in a desk drawer or hidden in a book case somewhere. Having a plan is nothing unless you commit to implementing it. Having a “plan collection” will do nothing to help you achieve your business goals. That’s why your marketing coach will create a customized sales and marketing plan FOR you.  Don’t get me wrong – we collaborate with you. You have input, but PSM Marketing takes the laboring oar to turn your marketing assessment into a proactive, results-oriented sales and marketing plan. We help you get to the heart of what you want to achieve.

We recommend business and revenue objectives, key messages, and target audiences. We help you figure out what makes you a unique butterfly. Enter The Four Pillars of Marketing.  We then use our marketing system to help you create a balanced approach to your sales and marketing efforts. Your balanced approach will include how to expand and grow current relationships, develop new sources of income, build your name and reputation, and, through targeted communications, let people know how amazingly cool you are.

Take Action

Now the fun begins! Every week or two we will get together via videoconference, telephone, or in person to help you implement your plan. We know you have good intentions, and it is our job to make sure your intentions become actions, and that those actions generate results. There are so many strong reasons you, one of the busiest people you know, will be successful in sales and marketing. You are already motivated. You hired a marketing coach! Your coach will guide you, support you, encourage you, be your cheerleader, and help you decide on where your valuable time should be spent. Remember when you committed yourself to “work out five times per week,” or “spend more time reading,” or “take a painting class?” Did it happen? Only if you made it – you guessed it – a priority. As with any personal goal you set for yourself, if you don’t make it priority, it Just. Won’t. Happen. But your marketing coach is a glass half-full person so let’s rephrase. If you implement your sales and marketing plan consistently over time, you WILL be successful.

When we meet, we focus on two key areas: sales and marketing projects, and growing and nurturing your best contacts. On the projects front, we can help you implement everything from A – Z.   You can also refer to our Marketing Coaching Checklist.

Next, we also create a Contact Action Plan for you that identifies:

• Type of Contact – Whether the contact is a current client, prospective client, industry contact, or referral source
• Your Last Interaction – When and where your last interaction with them occurred and other background
• Your Next Interaction – Next Steps! This is it – where the rubber meets the road. We will discuss the “what now?” and “what next?” with each of your contacts.  It’s true. Over 80% of next year’s revenue is likely to come from your existing contacts.  So growing and nurturing your base of contacts is uber important.

Measure Results

What business person isn’t interested in ROI? We have yet to meet one. You are investing time and money by working with your marketing guru. Now you need to see results! It is fair to say there is a direct correlation between making sales and marketing a priority, and generating results. We will only recommend what we know works.  In fact, we go so far as to say, “If you can’t measure it, don’t do it.” Before you spend one moment on a “marketing thing,” we will figure out how we will measure the results, and if that thing is be the best and highest use of your time, we will help you every step of the way.

One thing is certain. There is no “easy button” in sales and marketing. It’s about doing what your competitors are not willing to do that will really make you stand out. It is our job, as your marketing coach, to only recommend what we know will generate positive results and ROI for you.