Developing a Brand that Matters
Your branding is the visual identity of your small business or organization. From your logo to your color palette, your brand helps make a good first impression. Like websites, branding shouldn’t be a stagnant element of your business. Rather, it should accommodate technological advancements and reflect the values of your target audience.
PSM’s Branding Portfolio
Curious to see our designs?
From Antiquated to Awesome Branding
When looking at an organization’s branding, you should never feel like you’re stepping back in time. Is your branding outdated? To find out, ask yourself the following questions:
- Does your logo look 3-D (three dimensional)?
- Does your logo have any type of shadow effect?
- Does your branding use serif or san serif font (Times New Roman vs. Arial)
- Do you send out paper newsletters?
- Have you had the same logo for more than 10-15 years?
- Do the colors of your branding scream “EARLY 2000s!”
- Does your website have a dark background?
- Do you need custom social media cover photos? If you don’t know what that means, you should likely answer “yes.”
If you answered “yes” to any of the questions above, it might be time to reevaluate your brand. The idea of altering your brand identity in any way can be terrifying. When our clients express concern about updating their branding, we like to remind them that strong branding is an investment in the future success of their business or organization.
When in Doubt–Follow Google
Did you know that it’s easier to read san serif fonts on digital screens? We’re not kidding! Few companies have stayed on top of brand trends as well as Google. As Google shows us, a strong brand will withstand the test of time (with only minor revisions).
Print Isn’t Dead
At PSM, we specialize in designing and overseeing the production of print material. Whether you have a preferred local printer or favor the most cost-effective option, we’re here to help. Despite the exponential boom in digital marketing since the early 2000s, print production still holds weight. Literally.
If you’re a material girl living in a digital world, fear not. PSM can help you design and produce a wide range of print materials, including:
- Business Cards
- Brochures
- Sell Sheets
- Envelopes
- Letterhead
- Holiday Cards
- Note Cards
- Event Programs
- Rack Cards
- Direct Mail
- Branded Corporate Gifts
- Apparel
- Advertisements
- Signage
- Appointment Cards
- Invitations
- Bookmarks
- Bumper Stickers
- Buttons
- Product Packaging
Business Cards
Sell Sheets
Holiday Cards, Invitations, and Note Cards
Direct Mailers, Lawn Signs, Business Cards, Folders
Efficiency at Its Best
At PSM Marketing, we value efficiency. Whenever we design a print project, we always consider the file’s digital use. For example, if we create a branded sell sheet for your business, we usually recommend you add that same document as a digital .PDF on your website. We’re always keen to provide your project’s digital files at no additional cost, just ask!
Contact PSM for a Free Branding Quote
Logo Development and Branding Services for Minnesota Businesses
We are always interested in learning about your branding needs. From logos to print material, we’ve got you covered. If you have questions about brand development, please contact PSM Marketing by filling out our online form or calling (320) 358-1000.
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