Together, Terrie and Michelle have extensive experience helping professionals develop and implement strategic, results-oriented marketing plans. We are offering our thoughts and expertise to you in a number of areas including:
- General Marketing
- Retain and Grow Relationships
- New Business Development
- Increase Name Recognition and Awareness
- Targeted Communications
Common Marketing Questions
Curious about why having a marketing plan is important, or how PSM delivers its outsourced marketing services? Look no further than to the videos we created. Each video contains tips including how to build a small practice, how to be the CEO of your practice, how to measure marketing ROI, working with The Four Pillars of Marketing, and more.
Pillar I – Retain and Grow Relationships
The first step in any marketing initiative should be leveraging the relationships you have with current clients, prospects, and referral sources. See why the StrengthsFinder is an important self-assessment tool, tips to build a referral source network, and why providing exceptional client service should be the core of your marketing plan.
Pillar II – New Business Development
While it’s great to have a steady stream of more business from existing clients, it’s also imperative that you make proactive efforts to develop relationships with people who don’t know you yet (but should). Learn about the difference between sales and marketing, what professionals need to know about sales, and why personal branding is a must.
Pillar III – Increase Name Recognition & Awareness
Building and maintaining high name recognition is a critical element of your success in marketing. Learn about some of the best ways in which to do this using social media, trade association involvement, and blogging.
Pillar IV – Targeted and Effective Communications
These videos pull it all together. In order to effectively communicate with your key target audiences, and to be found online using the right keywords – those your clients search for – it’s important to focus on priority tasks like Search Engine Optimization, keeping your website updated and relevant, and pursuing targeted and effective communications with your contacts.
