PSM Video Room
Contact UsPSM Video Room – Your Resource for Marketing Motivation
Together, Terrie and Michelle have extensive experience helping professionals develop and implement strategic, results-oriented marketing plans. We are offering our thoughts and expertise to you in a number of areas including:
- General Marketing
- Retain and Grow Relationships
- New Business Development
- Increase Name Recognition and Awareness
- Measuring ROI
Common Marketing Questions
Curious about why having a marketing plan is important, or how PSM delivers its outsourced marketing services? Look no further than to the videos we created. Each video contains tips including how to build a small practice, how to be the CEO of your practice, how to measure marketing ROI, working with The Four Pillars of Marketing, and more.
Pillar I: Retain + Grow Existing Relationships
The first step in any marketing initiative should be leveraging the relationships you have with current clients, prospects, and referral sources. See why the StrengthsFinder is an important self-assessment tool, tips to build a referral source network, and why providing exceptional client service should be the core of your marketing plan.
Pillar II: New Business Development
While it’s great to have a steady stream of more business from existing clients, it’s also imperative that you make proactive efforts to develop relationships with people who don’t know you yet (but should). Learn about the difference between sales and marketing, what professionals need to know about sales, and why personal branding is a must.
Building and maintaining high name recognition is a critical element of your success in marketing. Learn about some of the best ways in which to do this using social media, trade association involvement, and blogging.
What Our Clients Say
Ready to take your marketing to the next level?
Contact PSM Marketing today and let our expert team help you drive success for your business. Visit our website or give us a call to schedule a consultation. Don’t miss out on the opportunity to elevate your marketing efforts and achieve your business goals with PSM Marketing by your side.
Recent Blogs from PSM Marketing
Why Law Firms Should Invest in 1-on-1 Marketing Coaching in 2026
Why Law Firms Should Invest in 1-1 Marketing Coaching in 2026 In today’s highly competitive legal marketplace, having a great reputation and strong legal skills isn’t enough to guarantee a steady stream of clients. Law firms need a clear, smart, and well-executed...
Why Outsourced Marketing is a Smart Move in 2026
Yes, Your Company Should Outsource Its Marketing in 2026 Marketing in 2026 looks nothing like it did even a few years ago. AI enhanced search tools, shifting buyer behavior, and rapid digital innovation now require a level of expertise that most organizations cannot...
Wishing You a Joyful Holiday Season: From Our Family to Yours!
As 2025 winds down, we want to take a moment to say thank you. At PSM Marketing, we’re grateful every day for the relationships we’ve built with our incredible clients, collaborators, and community. At PSM, we’re more than just a marketing firm. We’re a family...
How Law Firms Can Bring in Clients from ChatGPT (Yes, Really)
Let’s be honest...five years ago, the idea of getting law firm clients from an AI chatbot would’ve sounded absurd. But today, tools like ChatGPT, Google’s Search Generative Experience (SGE), and Microsoft Copilot are shaping how people search—and how businesses show...
How to Structure Navigation for Multi Practice Law Firm Websites
When someone lands on your law firm’s website, they’re usually looking for one thing: help. Fast. If your site buries critical information beneath confusing menus or long scrolls, potential clients may bounce before they even know what you offer. This is where smart...
Rethinking ROI: What Marketing Success Really Looks Like for Professional Service Firms
Let’s be honest: if we had a dollar for every time a client asked, “But how many leads did this generate?” we’d be blogging from our beach house. But for professional service firms like law firms, consultants, nonprofits, and engineering companies, that’s just one...