PSM Video Room
Contact UsPSM Video Room – Your Resource for Marketing Motivation
Together, Terrie and Michelle have extensive experience helping professionals develop and implement strategic, results-oriented marketing plans. We are offering our thoughts and expertise to you in a number of areas including:
- General Marketing
- Retain and Grow Relationships
- New Business Development
- Increase Name Recognition and Awareness
- Measuring ROI
Common Marketing Questions
Curious about why having a marketing plan is important, or how PSM delivers its outsourced marketing services? Look no further than to the videos we created. Each video contains tips including how to build a small practice, how to be the CEO of your practice, how to measure marketing ROI, working with The Four Pillars of Marketing, and more.
Pillar I: Retain + Grow Existing Relationships
The first step in any marketing initiative should be leveraging the relationships you have with current clients, prospects, and referral sources. See why the StrengthsFinder is an important self-assessment tool, tips to build a referral source network, and why providing exceptional client service should be the core of your marketing plan.
Pillar II: New Business Development
While it’s great to have a steady stream of more business from existing clients, it’s also imperative that you make proactive efforts to develop relationships with people who don’t know you yet (but should). Learn about the difference between sales and marketing, what professionals need to know about sales, and why personal branding is a must.
Building and maintaining high name recognition is a critical element of your success in marketing. Learn about some of the best ways in which to do this using social media, trade association involvement, and blogging.
What Our Clients Say
Ready to take your marketing to the next level?
Contact PSM Marketing today and let our expert team help you drive success for your business. Visit our website or give us a call to schedule a consultation. Don’t miss out on the opportunity to elevate your marketing efforts and achieve your business goals with PSM Marketing by your side.
Recent Blogs from PSM Marketing
Considering Google Ads? Invest in SEO + AI Optimization First
Professional Services Firms are Built with Credibility, Not Advertising For decades, newspapers and magazines have carefully separated editorial content from advertising, and readers have always understood the difference. Articles carried greater credibility because...
Networking Tips for Professionals: How to Build Relationships That Generate Business
Whether you're attending a trade association event, industry conference, chamber meeting, or networking breakfast, your goal isn't to collect the most business cards—it's to build meaningful relationships that can lead to opportunities, referrals, and new clients. ...
The Most Underutilized Marketing Asset in Your Firm? Your Existing Clients.
When firm leaders discuss growth, the conversation almost always turns to finding new clients. More networking! More advertising! More content! More prospecting! More business development! While attracting new clients is important, many professional services firms...
How User Experience Affects SEO: Why Google Cares More Than Ever About Your Visitors
Your rankings don’t just depend on what you say...they depend on how your audience experiences it. If your website looks good but isn’t performing well in search rankings, the issue may not be your keywords... it might be your user experience. Understanding how user...
How Businesses Can Prepare for a Difficult Economy by Leaning Into Marketing
Economic Uncertainty Is Coming. Smart Businesses Should Market Accordingly. Economic uncertainty has a way of making everyone hold their breath. Business owners delay decisions. Clients scrutinize spending. Prospects take longer to commit. And everyone starts asking...
SEO vs. Local SEO: Which One Actually Brings You Clients?
Ranking on Google doesn’t matter if the right clients can’t find you Most business owners have heard they “need SEO.” But far fewer understand that not all SEO is created equal—and that misunderstanding can cost you real clients. If you’re a lawyer, consultant, or...