PSM Video Room
Contact UsPSM Video Room – Your Resource for Marketing Motivation
Together, Terrie and Michelle have extensive experience helping professionals develop and implement strategic, results-oriented marketing plans. We are offering our thoughts and expertise to you in a number of areas including:
- General Marketing
- Retain and Grow Relationships
- New Business Development
- Increase Name Recognition and Awareness
- Measuring ROI
Common Marketing Questions
Curious about why having a marketing plan is important, or how PSM delivers its outsourced marketing services? Look no further than to the videos we created. Each video contains tips including how to build a small practice, how to be the CEO of your practice, how to measure marketing ROI, working with The Four Pillars of Marketing, and more.
Pillar I: Retain + Grow Existing Relationships
The first step in any marketing initiative should be leveraging the relationships you have with current clients, prospects, and referral sources. See why the StrengthsFinder is an important self-assessment tool, tips to build a referral source network, and why providing exceptional client service should be the core of your marketing plan.
Pillar II: New Business Development
While it’s great to have a steady stream of more business from existing clients, it’s also imperative that you make proactive efforts to develop relationships with people who don’t know you yet (but should). Learn about the difference between sales and marketing, what professionals need to know about sales, and why personal branding is a must.
Building and maintaining high name recognition is a critical element of your success in marketing. Learn about some of the best ways in which to do this using social media, trade association involvement, and blogging.
What Our Clients Say
Ready to take your marketing to the next level?
Contact PSM Marketing today and let our expert team help you drive success for your business. Visit our website or give us a call to schedule a consultation. Don’t miss out on the opportunity to elevate your marketing efforts and achieve your business goals with PSM Marketing by your side.
Recent Blogs from PSM Marketing
Rethinking ROI: What Marketing Success Really Looks Like for Professional Service Firms
Let’s be honest: if we had a dollar for every time a client asked, “But how many leads did this generate?” we’d be blogging from our beach house. But for professional service firms like law firms, consultants, nonprofits, and engineering companies, that’s just one...
The Great Keyword Collapse: How AI is Changing Everything About SEO (and What That Means for Your Reports)
Remember the good old days of SEO? You picked a few keywords, optimized your content, tracked your rankings in a tidy spreadsheet, and watched your impressions and click-throughs climb. Well… you might want to sit down for this: Those days are over. Thanks to...
Google Who? How AI Tools Like ChatGPT Are Changing the Way We Search Online
Search Is Changing. If You’re Still Just Doing SEO for Google, You’re Already Behind We're so accustomed to just “Googling it,” but that's changing. These days, people are asking ChatGPT, Perplexity, or whatever AI tool popped up last week. And guess what? They’re...
Marketing Your Law Firm in a Crisis of Democracy
Courage, Clients, and a Constitutional Crisis: Marketing Your Law Firm in 2025 America is facing a crisis of democracy — and our legal system is squarely in the crosshairs. We are in a constitutional crisis as authoritarian rhetoric has shifted from the fringes into...
How to Write Attorney Bios That Actually Get You Hired
Tips for Writing an Engaging Attorney Biography Here’s the thing most lawyers don’t realize: attorney bios are some of the most-read pages on your whole website. Seriously. People click it before they even think about calling you. Why? They want to know who you are —...
How to Audit Your Law Firm Website for SEO
So, you've got a law firm website, but is it actually bringing in clients? It's easy to think just having a site is enough, but if it's not showing up when people search for lawyers like you, it's kind of useless. That's where a Law Firm SEO Audit comes in. Think of...