PSM Video Room
Contact UsPSM Video Room – Your Resource for Marketing Motivation
Together, Terrie and Michelle have extensive experience helping professionals develop and implement strategic, results-oriented marketing plans. We are offering our thoughts and expertise to you in a number of areas including:
- General Marketing
- Retain and Grow Relationships
- New Business Development
- Increase Name Recognition and Awareness
- Measuring ROI
Common Marketing Questions
Curious about why having a marketing plan is important, or how PSM delivers its outsourced marketing services? Look no further than to the videos we created. Each video contains tips including how to build a small practice, how to be the CEO of your practice, how to measure marketing ROI, working with The Four Pillars of Marketing, and more.
Pillar I: Retain + Grow Existing Relationships
The first step in any marketing initiative should be leveraging the relationships you have with current clients, prospects, and referral sources. See why the StrengthsFinder is an important self-assessment tool, tips to build a referral source network, and why providing exceptional client service should be the core of your marketing plan.
Pillar II: New Business Development
While it’s great to have a steady stream of more business from existing clients, it’s also imperative that you make proactive efforts to develop relationships with people who don’t know you yet (but should). Learn about the difference between sales and marketing, what professionals need to know about sales, and why personal branding is a must.
Building and maintaining high name recognition is a critical element of your success in marketing. Learn about some of the best ways in which to do this using social media, trade association involvement, and blogging.
What Our Clients Say
Ready to take your marketing to the next level?
Contact PSM Marketing today and let our expert team help you drive success for your business. Visit our website or give us a call to schedule a consultation. Don’t miss out on the opportunity to elevate your marketing efforts and achieve your business goals with PSM Marketing by your side.
Recent Blogs from PSM Marketing
Does LinkedIn Actually Work for Lawyers?
(Spoiler: Yes, If You Use It Right) Let’s address the gavel in the room: Does LinkedIn really work for lawyers? Or is it just another social media black hole where posts go to die? We get it. Between client meetings, court appearances, and the occasional chance to...
Smart Law Firms Thrive in Recessions by Leaning Into Marketing
When the economy starts to backslide, law firms often look for ways to cut expenses, and marketing budgets are frequently among the first on the chopping block. However, history and economic indicators suggest that reducing marketing efforts during a recession can be...
Neuromarketing: How Smart Marketers Tap into Human Behavior
Marketing isn’t just about having the right message — it’s about saying the right thing in the right way to spark action. That’s where neuromarketing comes in. It’s the fascinating intersection of psychology and strategy, helping you understand how people’s brains...
Networking 101 for Young Professionals
How to Build Connections in a Post-COVID World If the word “networking” sends a shiver down your spine, you’re not alone. For many young professionals, the idea of introducing yourself to strangers and building professional relationships feels awkward and...
How Virtual Companies Can Prioritize Marketing in 2025
The COVID-19 pandemic flipped traditional office dynamics on their heads. For many companies, particularly professional service firms, a fully virtual or hybrid work model is no longer a temporary fix but the new standard. While this shift has opened the door to...
How Contractors Can Generate Leads During the Off-Season
Marketing Strategies to Keep Your Off-Season Pipeline Full For contractors, the off-season can feel like a double-edged sword. On the one hand, it’s a much-needed break after months of hustle. On the other, it can be a slow and stressful time if leads are drying up...