Terrie S. Wheeler, MBC
Founder + President
Michelle R. Wheeler
Mother-daughter duo Terrie S. Wheeler, MBC and Michelle R. Wheeler, are proud to lead PSM Marketing’s diverse team of marketing resources. Together, Terrie and Michelle bring industry experience serving law firms, recruiting firms, renewable energy companies, contractors, non-profits, small businesses, and other professional services providers.
Our PSM Project Managers serve as the mortar between the bricks of our client engagements. They keep every engagement running on time and within budget. Our project managers are the primary point people for PSM’s outsourced marketing clients. Whether developing business processes, creating a marketing database, communicating with clients, or developing email templates, marketing technology also plays a crucial role in each of our client engagements.
Copywriters and Content Development
Our clients require catchy, snappy marketing content that persuades and engages the reader to take action. Our writers know and understand the need to convey information while also adding marketing flair to their writing.
Modern marketing is growing increasingly dependent on technology. At PSM we have a team of highly specialized resources who know how to leverage technology to help our clients attain powerful results.
Graphic Design, Photography, and Video
Capturing the essence of a client’s business visually is a gift. Graphic design plays an integral role with all PSM clients. Conveying a businesses unique value and personality is, in and of itself, an art form. Additionally, many of our PSM clients have added videos to their websites. This requires the work of a top notch video producer. When done correctly, video conveys the warmth and expertise of the individual. Whether shooting a video introduction, populating a “consultation room” with frequently asked questions, or discussing why clients should hire your firm, a professional videographer is a must-have resource.
Executive Support Team
As in any business, the Executive Support Team plays a very important role in keeping the business lean and fully operational. From managing the firm’s servers, to integrating new resources and clients, to finance and human resources, the Executive Support Team takes care of what goes on behind the scenes. This team manages the myriad details that fly into the partners’ inboxes each day. Our clients will interact with the PSM Executive Support Team to schedule and confirm meetings.
Social Media and PR
A marketing strategy is not complete without a proactive social media strategy. From curating content, developing posting calendars, to engaging with visitors and writing blog posts, our social media experts help PSM clients build name recognition by engaging in social media.
Website Development and Search Engine Optimization (SEO)
Website development has changed significantly over the past 5-10 years. Our website development process begins with strategy, site map development and copywriting, followed by exceptional design, programming and promotion. PSM only develops marketing strategies that are integrated with all levels of technology. We assist clients on the development and implementation of websites. Because of this, we need a resource with the experience and drive to help our clients increase their visibility online through creative and innovative search engine optimization techniques.
Recent Blogs from PSM Marketing
In the maze of business jargon and acronyms, “PSM” stands out as a beacon for those in the know. But if you've wondered, “What is PSM?” you're in the right place. First and foremost, PSM stands for the name of our company: Professional Services Marketing. We know...
At the crossroads of law and business, a new era dawned for the legal profession in 1977. With the landmark Supreme Court ruling in Bates v. State of Arizona, the age-old restrictions barring lawyers from advertising were overruled. For the first time, attorneys could...
Do You Want to Outsource Your Marketing? In today's fast-paced business landscape, effective marketing is crucial for success. However, managing marketing efforts in-house can be a daunting task, especially for small and medium-sized businesses. That's where...
Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social media. But do they really go hand in hand? Let's put on our detective hats and unravel this mystery together. SEO is the practice of...
In the ever-evolving world of contracting and home trades, effective communication and organization are paramount. One of the keys to achieving these goals lies in selecting the right Customer Relationship Management (CRM) software. Tailored to the specific needs of...
It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....