Terrie S. Wheeler, MBC
Founder + President
Michelle R. Wheeler
Office Administrator + Project Manager
Mother-daughter duo Terrie S. Wheeler, MBC and Michelle R. Wheeler, are proud to lead PSM Marketing’s diverse team of marketing resources. Together, Terrie and Michelle bring industry experience serving law firms, recruiting firms, renewable energy companies, contractors, non-profits, small businesses, and other professional services providers.
Our PSM Project Managers serve as the mortar between the bricks of our client engagements. They keep every engagement running on time and within budget. Our project managers are the primary point people for PSM’s outsourced marketing clients. Whether developing business processes, creating a marketing database, communicating with clients, or developing email templates, marketing technology also plays a crucial role in each of our client engagements.
Copywriters and Content Development
Our clients require catchy, snappy marketing content that persuades and engages the reader to take action. Our writers know and understand the need to convey information while also adding marketing flair to their writing.
Modern marketing is growing increasingly dependent on technology. At PSM we have a team of highly specialized resources who know how to leverage technology to help our clients attain powerful results.
Graphic Design, Photography, and Video
Capturing the essence of a client’s business visually is a gift. Graphic design plays an integral role with all PSM clients. Conveying a businesses unique value and personality is, in and of itself, an art form. Additionally, many of our PSM clients have added videos to their websites. This requires the work of a top notch video producer. When done correctly, video conveys the warmth and expertise of the individual. Whether shooting a video introduction, populating a “consultation room” with frequently asked questions, or discussing why clients should hire your firm, a professional videographer is a must-have resource.
Executive Support Team
As in any business, the Executive Support Team plays a very important role in keeping the business lean and fully operational. From managing the firm’s servers, to integrating new resources and clients, to finance and human resources, the Executive Support Team takes care of what goes on behind the scenes. This team manages the myriad details that fly into the partners’ inboxes each day. Our clients will interact with the PSM Executive Support Team to schedule and confirm meetings.
Social Media and PR
A marketing strategy is not complete without a proactive social media strategy. From curating content, developing posting calendars, to engaging with visitors and writing blog posts, our social media experts help PSM clients build name recognition by engaging in social media.
Website Development and Search Engine Optimization (SEO)
Website development has changed significantly over the past 5-10 years. Our website development process begins with strategy, site map development and copywriting, followed by exceptional design, programming and promotion. PSM only develops marketing strategies that are integrated with all levels of technology. We assist clients on the development and implementation of websites. Because of this, we need a resource with the experience and drive to help our clients increase their visibility online through creative and innovative search engine optimization techniques.
Recent Blogs from PSM Marketing
In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...
In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the realm of professional services. As we delve deeper into the 21st century, these technologies are not just futuristic concepts but...
In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...
Elevate Your Firm's Visibility: Next-Level Marketing Tips for 2024 Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in...
Your website is often the first point of contact with potential clients and customers. As we step into 2024, refreshing your website is more important than ever. With the rapid evolution of web technologies and design trends, a stale website can significantly hamper...
The holiday season is a bustling time for businesses, and for professional services companies, it’s a golden opportunity to connect with clients in a meaningful way. As we embrace the festive spirit, it’s essential to craft holiday marketing strategies that resonate...