Your Marketing Team

Partners

Terrie S. Wheeler and Kristy L. Gusick, PSM’s partners, reflect the essence of PSM Marketing, and its industry focus in legal and financial services.

Project Managers

Our PSM Project Managers serve as the mortar between the bricks of our client engagements.  They keep every engagement running on time and within budget.  Our project managers are the primary point people for PSM’s outsourced marketing clients. Whether developing business processes, creating a marketing database, communicating with clients, or developing email templates, marketing technology also plays a crucial role in each of our client engagements.

Copywriters and Content Development

Our clients require catchy, snappy marketing content that persuades and engages the reader to take action.  Our writers know and understand the need to convey information while also adding marketing flair to their writing.

Marketing Technology

Modern marketing is growing increasingly dependent on technology. At PSM we have a team of highly specialized resources who know how to leverage technology to help our clients attain powerful results.

Graphic Design, Photography, and Video

Capturing the essence of a client’s business visually is a gift.  Graphic design plays an integral role with all PSM clients. Conveying a businesses unique value and personality is, in and of itself, an art form. Additionally, many of our PSM clients have added videos to their websites.  This requires the work of a top notch video producer. When done correctly, video conveys the warmth and expertise of the individual.  Whether shooting a video introduction, populating a “consultation room” with frequently asked questions, or discussing why clients should hire your firm, a professional videographer is a must-have resource.

Executive Support Team

As in any business, the Executive Support Team plays a very important role in keeping the business lean and fully operational. From managing the firm’s servers, to integrating new resources and clients, to finance and human resources, the Executive Support Team takes care of what goes on behind the scenes. This team manages the myriad details that fly into the partners’ inboxes each day. Our clients will interact with the PSM Executive Support Team to schedule and confirm meetings.

Social Media and PR

A marketing strategy is not complete without a proactive social media strategy.  From curating content, developing posting calendars, to engaging with visitors and writing blog posts, our social media experts help PSM clients build name recognition by engaging in social media.

Website Development and Search Engine Optimization (SEO)

Website development has changed significantly over the past 5-10 years.  Our website development process begins with strategy, site map development and copywriting, followed by exceptional design, programming and promotion. PSM only develops marketing strategies that are integrated with all levels of technology.  We assist clients on the development and implementation of websites.  Because of this, we need a resource with the experience and drive to help our clients increase their visibility online through creative and innovative search engine optimization techniques.