Michelle R. Wheeler

St. Olaf College

B.A., English and Women’s and Gender Studies

Honors

• Member,  Sigma Tau Delta English Honor Society
• Winner, Viola Rossing Prize, The Viola Rossing Prize is an award intended to recognize excellence in the scholarship and creative work of senior Women’s and Gender Studies majors

Project Manager, Professional Services Marketing, LLC

(2006-2019)

Since 2006, I have worn many hats at Professional Services Marketing, LLC. What began as a summer job helping with social media and graphic design evolved into a career in digital marketing. My work at PSM has revolved around website development and project management. Using the Genesis Framework, I created visually striking websites that helped our clients build brand equity and share their messages. I also served as a project manager for numerous PSM clients helping with day-to-day marketing efforts. From creating branded social media pages to developing new marketing content, I worked directly with clients to achieve tangible results.

Chief Operating Officer, CLE Connect™

(January 2018-Present)

CLE Connect™ is a comprehensive, on-demand, CLE-accredited program that teaches lawyers the marketing basics they never learned in law school. From networking best practices to social media engagement, CLE Connect is the definitive ethical marketing resource for lawyers. I serve as the Chief Operating Officer and oversee student enrollment, client service, and all technical operations.

Founder, Marketing Specialist, Spectrum Design and Marketing

(June 2014 – September 2019)

Spectrum Design and Marketing was dedicated to one thing: helping people share their passion. Michelle chased after experiences that feed her passions and engaged her creative senses, and as it just so happens, her passions were often a culmination of strategic marketing initiatives and social campaigns. Through website development, branding, print material, and social media engagement, Michelle wanted to help visionaries make their dreams a reality.

Business Development Intern, Haberman

(May 2013 – August 2013)

Helped the new business development team find and share the stories of modern pioneers! Assisted in identifying prospective clients that fit with the agency mission, completed extensive online research of potential prospects, emerging entrepreneurs, companies, and more. Organized and managed contacts and data. Researched and assisted in the writing and editing of proposals for prospective clients, effectively converting prospects into new clients and growing relationships with existing clients.

Shift MN- Core Leader, Rainbow Health Initiative

(June 2011 – January 2013)

I was one of the original 8 core leaders (ages 18-29) responsible for creating this organization from scratch. From day one, I took part in the process of branding, logo design, writing website content, managing our social media campaigns, and coordinating our various anti-tobacco outreach events. Shift MN is an anti-tobacco project geared specifically toward LGBTQ+ youth and funded by the Minnesota Department of Health. Through policy work, education, and community outreach, Shift strives to create safe spaces in the LGBTQ+ community free of corporate tobacco.

Public Health Intern, Community Blueprint 

(April 2012 – October 2012)

My previous work with Community Blueprint (through my involvement with Shift MN)) led me to apply for a position on the youth advisory board for a sexual health campaign organized by Haberman Inc. and Community Blueprint. Being a part of this project has been truly inspirational to me. Visiting the Haberman office and engaging with the MySelfMyHealth campaign helped me realize there are professional careers out there that utilize creative ability while also improving our communities.

Logistical Coordinator for MOCC 2012, MN GLBTA Campus Alliance

(May 2012 – October 2012)

The 7th annual MOCC conference was hosted at St. Olaf College- the president of the planning committee recruited me to serve as the Chair of Logistics. Duties included: designing & creating the conference program, creating promotional material, reserving rooms, helping to attain sponsorship, negotiating speaker/entertainment contracts, arranging meals for conference-goers, and ensuring that our conference was as inclusive as possible. MOCC is one of the largest college conferences in Minnesota; it aims to unite LGBTQ and allied folks across the state.

Assistant to the President, St. Olaf President’s Office

(January 2011 – May 2014)

Worked as a receptionist, courier, and small project manager for the President of St. Olaf College.

Silver Award for Website Redesign, Recipient

The Minnesota Association of Government Communications, May 2017

In May of 2017, the City of New Brighton and Spectrum Design and Marketing received the Silver Award for Website Redesign by the Minnesota Association of Government Communications.

Winner: Target Marketing Challenge

Target Corporation, December 2013

I led the effort to draft a comprehensive marketing plan to answer the question “How can we provide the ‘full Target experience’ in a store half the size?” After being selected by Target as one of two finalists, our team presented a marketing pitch and won.

Winner: Viola Rossing Prize

Women’s and Gender Studies Special Selection Committee, May 2014

The Viola Rossing Prize is an award intended to recognize excellence in the scholarship and creative work of senior Women’s and Gender Studies majors or concentrators.

Induction to Sigma Tau Delta

Sigma Tau Delta, January 2014

English Honor Society

PAST HONORS & AWARDS

• Winner of 2010 Service to Youth Award presented by Northwest Youth & Family Services
• Four year recipient of the Service Leadership Scholarship from St. Olaf college
• 2010 “Herff Jones Principal’s Leadership Award.” Only 100 awards (across the USA) were presented
• Placed in the statewide 2010 InvestWrite Essay Competition for Economics
• St. Olaf Dean’s List