Resources
Marketing resources for professional services firms
PSM Marketing shares free articles, guides and case studies for law firms and other professional services firms, contractors, nonprofits and small businesses. Everything here comes from the work our team does for clients every day.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
What you'll find here
- In-depth guides reviewed by Terrie Wheeler
- Articles on SEO, AI search and websites
- Law firm marketing advice
- The framework behind every PSM plan
- Case studies with real results
- Reviews from PSM clients
PSM Marketing guides
Step-by-step guides on the topics our clients ask about most, each reviewed by Terrie S. Wheeler, MBC. Start here when you want the full picture, not just a quick tip.
GUIDEEthicsNew
Minnesota lawyer advertising rules
How Minnesota Rules 7.1 through 7.3 apply to websites, reviews, SEO, social media and AI, with a 12-point compliance checklist.
Read the guide →
GUIDEStrategy
Law firm marketing strategy: a complete guide
How to build a marketing strategy and written plan for your firm, step by step, from goals and audiences to budget and ROI.
Read the guide →
GUIDEGrowth
Scaling your business: growing without the overwhelm
For firms with more leads than they can handle: decide whether to grow, hold or get selective, then build the systems to support it.
Read the guide →
GUIDEMeasurement
How to measure marketing ROI: a simple guide
The ROI formula, the metrics that matter, how to track referrals and relationships, and the mistakes that skew the numbers.
Read the guide →
Advice from the people who do the work.
Terrie Wheeler has worked with law firms since 1985, and PSM Marketing has helped professional services firms grow since 1997. These resources share what our team has learned along the way, so you can put it to work in your own firm.
More PSM resources
Articles, case studies, the framework behind every PSM plan and what clients say.
Marketing blog
Articles on law firm marketing, SEO, AI search, websites and growing a professional services firm.
Case studies
Real results from PSM clients, including law firms, contractors, nonprofits and small businesses.
The Four Pillars of Marketing™
The framework behind every PSM Marketing plan, and how to use it in your own firm.
Client reviews
What clients say about working with PSM Marketing, straight from Google.
Resource questions
Are PSM Marketing's resources free?
Yes. Every article, guide and case study on this page is free to read and use.
What are PSM Marketing's guides?
In-depth, step-by-step guides on law firm marketing strategy, Minnesota lawyer advertising rules, scaling a growing firm and measuring marketing ROI. Each one is reviewed by Terrie S. Wheeler, MBC.
Who writes PSM Marketing's articles?
PSM Marketing's team writes them, and partners Terrie Wheeler and Michelle Wheeler review them, drawing on decades of marketing work with professional services firms.
Can PSM help me put these ideas to work?
Yes. Start with a free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with ideas you can use, whether or not we work together.
Want help putting these ideas to work?
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with ideas you can use, whether or not we work together.