Marketing for Small Businesses
Contact UsMarketing Your Small Business Can Afford
PSM Marketing is proud to offer a wide range of marketing services to small businesses in Minnesota and across the United States. We understand the importance of standing out from the competition, which is why we create a tailored marketing strategy for your business. What makes your small business unique? How is your story different? We’ll help you figure out those answers and build a strong marketing strategy that will help your business grow.
Outsourced marketing is a game-changer for small businesses that lack the resources to hire a full-time marketing team. By partnering with a professional marketing agency like PSM, small businesses can access a team of experts who can help them develop and execute a comprehensive marketing strategy. Outsourced marketing services can include everything from website design and content creation to social media management and email marketing. By outsourcing your marketing needs, small businesses can save time and money, improve their marketing performance, and focus on what they do best – running their business.
- Artists + Musicians
- Authors + Speakers
- Dental + Medical Practices
- Farms + Agriculture
- Independent Book Stores
- IT + Technology Companies
- Manufacturing + Distribution
- Pet Boarding Facilities
- Realtors
- Recreation + Tourism
- Restaurants
- Wineries + Breweries
Marketing for Small Businesses Across the USA
When you hire PSM Marketing to work with your small business, we act as your outsourced marketing department. That means we do all the leg work so you can focus on what matters most: your business. Our outsourced marketing strategy is organized around the following four services:
Marketing Strategy for Small Businesses
As a small business, a marketing plan is crucial to achieving success in a competitive market. A well-crafted plan will help you showcase your unique value proposition, increase your visibility, and build trust with potential customers.
Website Development for Small Businesses
Branding/Logo Design for Small Businesses
Search Engine Optimization for Small Businesses
SEO is the technology that allows potential clients to find your website online. Dominated by Google, search engines have very specific algorithms that determine whether your site will show up on relevant searches.
Marketing Coaching for Small Businesses
All PSM marketing coaches are small business owners themselves. Not only can we empathize with the daily demands faced by business owners, we have had to learn how to do it all while still growing the business and maintaining our sanity.
Digital Communications for Small Businesses
We help small businesses develop a digital marketing strategy that sets them apart from the competition. From social media profiles to email marketing, we will help you sort through the clutter to find solutions that work for you.
As Small Business Owners Ourselves…We Get It.
No one quite understands the stress and challenges of owning your own business like other small business owners! Since 1997, PSM has been helping companies like yours take their business to the next level. Our founder, Terrie S. Wheeler, MBC is a firm believer that everyday is an opportunity ask “what’s next?” That passion for proactive thinking is what drives our marketing strategy.
Prior to joining the leadership team at PSM, Partner Michelle Wheeler launched her own marketing agency called Spectrum Design and Marketing. For five years, Michelle built her own client base, established a strong reputation, and learned valuable marketing strategies to help small businesses and organizations grow. In 2017, the Minnesota Association of Government Communications awarded Michelle the Silver Award in Website Design.
We do marketing so you can do business. It’s that simple. Whether you’re selling a product or service, PSM Marketing is here for you. When you hire PSM, you instantly have access to our team of 20+ marketing experts. We all have a different area of focus- from SEO and copywriting to graphic design and website development! Meet our small business marketing team →
Ready to talk?
Marketing Services for Small-Business
We know the idea of “marketing” can be daunting for small business owners. You have a lot on your plate, and its easy to push marketing onto the back burner. At PSM, our dedicated team of marketing experts will work with you to develop a sound strategy and then implement that strategy on your behalf. You get all of the perks of a fancy downtown marketing agency with none of the headaches.
Ready to take your small business’s marketing to the next level? Contact us to learn how our outsourced marketing services can help you develop a comprehensive marketing strategy that aligns with your business goals. With our team of experienced marketing professionals, we can help you with website design, content creation, social media management, and more. Let’s work together to make your small business stand out from the competition and achieve success!
What Our Clients Say
FAQs About Online Marketing for Small Businesses
What is marketing for small businesses?
Marketing for small businesses refers to the process of promoting a small business and its products or services to its target audience. It involves creating a marketing strategy, identifying the target market, and selecting the most effective marketing channels to reach that audience.
Why is marketing important for small businesses?
Marketing is important for small businesses because it helps them increase brand awareness, attract new customers, and retain existing customers. It can also help small businesses differentiate themselves from competitors and increase sales and revenue.
What are the most effective marketing channels for small businesses?
The most effective marketing channels for small businesses depend on the target audience and the industry. However, some common effective channels for small businesses include social media, email marketing, content marketing, and search engine optimization (SEO).
What is a marketing strategy?
A marketing strategy is a plan of action that outlines how a small business will promote its products or services to its target audience. It involves identifying the target market, creating a unique selling proposition (USP), and selecting the most effective marketing channels.
How can small businesses create effective marketing content?
Small businesses can create effective marketing content by identifying the target audience, focusing on the benefits of their products or services, and using attention-grabbing headlines and visuals. They should also ensure that the content is high-quality, engaging, and relevant to their audience.
What is email marketing, and how can small businesses use it?
Email marketing involves sending emails to a list of subscribers to promote products or services, provide updates, or share valuable content. Small businesses can use email marketing to stay top-of-mind with their customers, retain customers, and increase sales.
What is social media marketing, and how can small businesses use it?
Social media marketing involves promoting a small business's products or services on social media platforms such as Facebook, Instagram, and Twitter. Small businesses can use social media to increase brand awareness, engage with customers, and drive sales.
What is search engine optimization (SEO), and how can small businesses use it?
Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). Small businesses can use SEO to increase website traffic, attract new customers, and increase sales.
How can small businesses measure the success of their marketing efforts?
Small businesses can measure the success of their marketing efforts by tracking key performance indicators (KPIs) such as website traffic, social media engagement, email open rates, and sales. They can also use analytics tools to monitor their marketing campaigns and make data-driven decisions.
How can outsourced marketing benefit small businesses?
Outsourced marketing can benefit small businesses by providing access to a team of marketing experts, being cost-effective, and allowing businesses to focus on their core activities. Marketing agencies bring years of experience and a fresh perspective, which can lead to innovative and effective marketing solutions.
How do small businesses choose the right outsourced marketing agency?
Small businesses should choose an outsourced marketing agency based on their industry experience, expertise, and track record of success. They should also consider the agency's communication style and their ability to work within the small business's budget.
What services can small businesses expect from an outsourced marketing agency?
Small businesses can expect a wide range of services from an outsourced marketing agency, including strategy development, content creation, social media management, email marketing, search engine optimization (SEO), and more. The services offered will depend on the small business's needs and goals.
Digital Marketing for Small Businesses: Why it’s a Game-Changer
As a small business owner, you often face the challenge of limited resources and budgets when it comes to marketing. However, marketing is essential for growth and success. That’s where outsourced marketing can be a game-changer. Outsourced marketing is the process of hiring a professional marketing agency to handle your marketing needs.
Partnering with an outsourced marketing agency like PSM Marketing offers many benefits for small businesses like yours. First, it provides access to a team of marketing experts who can develop and execute a comprehensive marketing strategy that aligns with your business goals. These experts bring years of experience and a fresh perspective, which can lead to innovative and effective marketing solutions.
Outsourced marketing is a cost-effective solution for small businesses. Hiring a full-time marketing team is expensive, especially for small businesses with limited budgets. Outsourcing marketing services is more affordable, as you only pay for the services you need. Additionally, outsourcing your marketing allows you to focus on what you do best – running your business. Marketing is time-consuming and can take away from other important business activities. Outsourcing marketing allows you to free up your time and resources, while still ensuring that your marketing needs are met.
We know outsourced marketing will be a game-changer for small businesses like yours. By providing access to marketing experts, being cost-effective, and allowing you to focus on your core activities, outsourced marketing can help your business thrive and grow. Contact us to learn how our outsourced marketing services can help your small business achieve success.
Recent Blogs from PSM Marketing
The Sales + Marketing Tango: A Dance You Can’t Do Alone!
Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...
The Power of Google Reviews
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...
Unveiling the True Cost of Outsourced Marketing
Professional firms need a powerful marketing strategy to thrive and achieve sustainable growth now and over time. However, managing comprehensive marketing efforts in-house can take time and effort. That's where outsourcing your marketing to PSM Marketing comes into...
How to Choose a Marketing Company for your Professional Services Firm
Choosing a marketing company for your professional services firm is an important decision that can significantly impact your business's success. With so many options available, it can take time to determine which marketing company is the best fit for your needs. Here...
3 Ways to Be More Inclusive in Your Marketing
Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn't convinced you yet, just listen to the numbers. As a business owner, it's...
9 Reasons to Outsource Your Marketing
If you're not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your...