Digital Communication is Key for Small Business Success!
As a small business, digital communications will allow you to cost-effectively build your name recognition in the marketplace and keep your brand front and center with your key prospective clients and referral sources. At the heart of an effective digital communications strategy is the ability to easily communicate, via email, with all of your target audience groups. PSM Marketing will help you design, write and distribute regular digital communications that will keep your accomplishments and client successes in front of prospective clients and those who can refer business to you!
What do YOUR Clients Think?
At PSM Marketing we are big fans of client and customer feedback. The best way to make sure your clients are happy is to ask them on a regular basis. Let’s say you finish a project for one of your clients. Now is the time to send them an “end of project” survey that will allow them to provide feedback on the customer service you provided, their satisfaction with your work, their feedback on others on your team who worked with them, and to give you a Google or Yelp review!
Using tools like Google Forms and Survey Monkey, PSM Marketing works with small business clients to make sure we help you keep your finger on the pulse of your client’s satisfaction with the type and level of service you delivered. Knowing what your clients think can also help you sell future services. For example, based on survey results, you could say that “100% of our existing clients would refer us to their friends and family.” We always encourage our clients to market their services through the satisfied eyes of their clients. Surveys make this all possible!
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Digital Communications for Small Businesses
Digital communications for small businesses involve having a solid social media strategy. PSM Marketing helps you create branded social media sites and will even help you find and post content on a regular basis.
We call this “content curation,” and when we know your business, we can develop targeted posts that will educate and inform your friends and followers and keep your business top of mind with them!