A Better Way to Market Your 501(c)(3)
Nonprofits do some of the most important work in our communities—but that doesn’t mean it’s easy to stand out. With limited staff, tight budgets, and constant pressure to do more with less, many nonprofit organizations struggle to market themselves effectively. At PSM Marketing, we specialize in providing outsourced marketing services for nonprofits that help build awareness, attract donors, and deepen community engagement.
Based in Minnesota and proudly woman-owned, we serve mission-driven organizations across the country, offering a full suite of marketing services tailored to the unique needs of the nonprofit sector. From branding and messaging to web design, content creation, and ADA compliance, our team helps nonprofits tell their story with clarity and purpose—so they can grow their impact without stretching internal resources.
Nonprofit Marketing Services: At a Glance
- Who We Help: Nonprofit organizations of all sizes and missions—including community-based organizations, advocacy groups, arts nonprofits, social services, and educational foundations.
- What We Do:
We serve as your outsourced marketing team—providing strategy, branding, web design, content creation, and more—so your internal team can stay focused on your mission. - Why It Works: Nonprofits need more than visibility—they need trust, engagement, and support. Our marketing strategies are designed to increase awareness, attract donors, build community, and drive action.
- Key Services: Marketing Strategy, Branding + Messaging, Website Design + ADA Compliance, Content Marketing + SEO, Email Marketing, Social Media Management
- What Sets Us Apart: We understand the nonprofit space—your budget constraints, approval processes, and the need to do more with less. Our team delivers smart, cost-effective marketing rooted in your values.
Ready to amplify your mission with strategic marketing support? Let’s talk.
Affordable Marketing for Non-Profit Organizations
Outsourcing your non-profit’s marketing can provide a cost-effective way to increase your organization’s visibility, engagement, and ultimately, donations. PSM Marketing understands the unique challenges that non-profits face when it comes to marketing and fundraising, and we offer customized solutions to help you meet your goals. Our experienced team of marketing professionals can help you with everything from brand development and messaging to website design, social media management, and email campaigns. We work closely with you to understand your organization’s needs and develop a tailored strategy to meet your goals. Whether you need ongoing support or a one-time project, we’re here to help your non-profit thrive. Contact us today to learn more about our non-profit marketing services. We’ve worked with non-profits in the following areas:
- Environmental organizations
- Health + medical charities
- Schools + Daycare Centers
- Political organizations
- Arts + cultural organizations
- Social services + community development charities
- Animal welfare organizations
- Social justice groups
- Advocacy + human rights organizations
- International aid + development charities
- Sports + recreation organizations
Does Your Non-Profit Need Digital Marketing Services?
Most non-profits focus on being as “lean and mean” as they can possibly be. Many times, it is just not realistic for the non-profit to hire a complete marketing department. Everyone agrees marketing is important, but many times marketing ends up as an afterthought with tasks accomplished by volunteers or lower level employees. At PSM Marketing we focus on delivering outsourced marketing services to non-profit organizations. This means that by outsourcing your marketing function to PSM Marketing, you will receive a fully functioning marketing department with expertise in the areas of:
Marketing Strategy for Non-Profit Organizations
You need to prioritize strategic marketing planning if you want to achieve your non-profit organization’s goals and objectives. A well-crafted marketing plan will help you effectively communicate your mission, attract donors and volunteers, and build strong relationships with your audience.
Website Development for Non-Profit Organizations
Branding/Logo Design for Non-Profit Organizations
Search Engine Optimization for Non-Profit Organizations
We know how tough it can be to get your message out and drive people to get involved and take action. From education and advocacy to social justice and public health, we understand non-profits. SEO drives website traffic, which generates donations, volunteers, and engagement.
Marketing Coaching for Non-Profit Organizations
For 30+ years, PSM has provided marketing coaching to non-profits across America. Our 1-on-1 coaching comes directly from PSM’s founder, Terrie S. Wheeler, MBC. Work with Terrie to develop tools and strategies to help your organization grow. Terrie will help you assess, plan, implement, and measure!
Digital Communications for Non-Profit Organizations
Non-profits can increase their reach and engagement by leveraging digital communication channels. At PSM Marketing, we specialize in developing custom digital strategies for non-profits that help them connect with their audience and achieve their goals. Start your digital planning today.
Your Outsourced Marketing Team
Hiring and managing an in-house marketing team can drain precious time and resources—especially for nonprofits with limited budgets. When you partner with PSM Marketing, you gain access to a full team of strategists, writers, designers, and developers… without the overhead.
We operate as your virtual marketing department, allowing your staff to stay focused on what truly matters: advancing your mission and serving your community. Let us handle the strategy, content, and creative—you focus on creating impact.
Ready to talk?
Marketing Services for Non-Profits
An effective online presence is crucial for non-profits. This includes maintaining an informative website, utilizing social media to engage with supporters, and employing online marketing tactics like SEO and digital advertising to increase visibility.
Non-profit marketing must be done thoughtfully and often with limited resources compared to for-profit businesses. It requires a keen understanding of the organization’s audience, clear communication of impact and needs, and a strategic approach to each aspect of marketing from storytelling to the call to action. The ultimate goal is to create a lasting impact that not only benefits the non-profit but also contributes to the greater good of the community or cause it serves. Contact PSM Marketing to start your non-profit marketing journey!
What Our Clients Say
Accessible Marketing Matters:
Using Accessibe for ADA Compliance
Your website should be welcoming and usable for every visitor—including donors, volunteers, staff, program participants, and people with disabilities. At PSM Marketing, we integrate Accessibe, a proven ADA-compliance tool, into the websites we build and manage for nonprofits to ensure accessibility is part of your digital foundation.
Implementing Accessibe helps your site meet WCAG and ADA guidelines, improves usability for assistive technologies (screen readers, keyboard navigation, etc.), and reduces legal risk. Beyond compliance, accessible websites broaden your reach—making it easier for more people to engage with your mission, donate, volunteer, or access services. Accessibility also supports better SEO and clearer content, which helps AI-driven search recognize and surface your organization as a trusted resource.
Not sure if your current site is compliant? We can audit your site, explain the gaps, and recommend practical fixes—so your digital presence reflects the inclusivity your mission stands for.
FAQs About Marketing for Non-Profit Organizations
What is outsourced marketing for non-profits?
Outsourced marketing for non-profits is when a non-profit organization hires a third-party marketing agency to handle their marketing and fundraising needs.
Why should non-profits consider outsourcing their marketing?
Non-profits can benefit from outsourcing their marketing because it can be a cost-effective way to access a team of experienced marketing professionals who understand the unique challenges of non-profit marketing.
What services do outsourced marketing agencies offer for non-profits?
Outsourced marketing agencies like PSM can offer a variety of services for non-profits, including brand development, website design, social media management, email campaigns, fundraising strategy, and more.
How much does outsourced marketing for non-profits cost?
The cost of outsourced marketing for non-profits varies depending on the agency and the specific services needed. It's important to choose an agency that offers a transparent pricing model and custom solutions tailored to your organization's needs and budget.
How does an outsourced marketing agency work with a non-profit organization?
An outsourced marketing agency will work closely with a non-profit organization to understand their goals, challenges, and target audience. They will develop a customized marketing strategy that helps the organization meet its goals and provide ongoing support to ensure its success.
Can PSM Marketing agencies help with fundraising?
Sometimes there's a fine line between development positions and marketing duties. PSM will handle everything related to your marketing strategy, branding, website, SEO, and online communications. Wo don't do direct outreach to donors.
How do outsourced marketing agencies ensure consistency with a non-profit's brand and messaging?
Outsourced marketing agencies will work closely with a non-profit organization to understand their brand and messaging guidelines. They will ensure consistency across all marketing channels and materials and provide regular updates and reporting to the organization.
How long does it take to see results from outsourced marketing for non-profits?
The timeline for seeing results from outsourced marketing for non-profits varies depending on the specific goals and strategies. However, a reputable agency will provide regular updates and reporting to track progress and adjust strategies as needed.
Can outsourced marketing agencies work with non-profits of any size?
Yes, outsourced marketing agencies can work with non-profits of any size. It's important to choose an agency that offers customized solutions tailored to the organization's needs and budget.
How can a non-profit choose the right outsourced marketing agency?
A non-profit can choose the right outsourced marketing agency by looking for an agency with experience working with non-profits, a transparent pricing model, a tailored approach, and a commitment to delivering results. References and testimonials from other non-profit clients can also be helpful in making a decision.
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