PSM Creates Innovative Brands for Non-Profits
When you think of the American Red Cross, Animal Humane Society, or United Way, you can probably imagine what their logo looks like, right? That instant brand recognition is what we’re aiming for. What does your non-profit’s logo and color palette say about your organization? Are you modern, sophisticated, light-hearted, or professional? Or are you outdated, flat, difficult to read, or non-digitized? A non-profit with a strong brand shows supporters and potential donors that it’s forward thinking and ready to invest in the future.
Since 1997, PSM Marketing has been working with non-profits to develop brands that are memorable, timeless, and effective. Whether you’re just getting started or you’ve been around for 50 years, our expert graphic designers will work with you to create an amazing visual identity for your non-profit. When we talk about branding for non-profits, we mean anything with a visual component. This can include:
Memorable Print Materials that Reflect Your Organization
Print materials are an essential part of non-profit branding and marketing efforts. From brochures and flyers to business cards and banners, print materials can help non-profits reach their target audience and build brand recognition. Print materials are especially effective in local communities where non-profits can distribute materials at events and other gatherings. At PSM Marketing, we offer print design services that are tailored to the needs of non-profit organizations. Our team of designers can help you create eye-catching and impactful print materials that communicate your organization’s mission and values to your target audience.
- Business Cards
- Sell Sheets
- Holiday Cards
- Note Cards
- Event Programs
- Rack Cards
- Direct Mail
- Client Gifts
- Appointment Cards
- Lawn Signs
- Bumper Stickers
- And more!
Logo + Brand Development for Non-Profits
A logo is the face of a non-profit organization, and it plays a critical role in its branding efforts. A well-designed logo can create a strong first impression and communicate the organization’s mission and values to its target audience. Non-profit logos should be memorable, simple, and convey a sense of purpose. A logo should also be versatile and work well across a range of marketing materials, from websites to brochures.
At PSM Marketing, we understand the importance of creating a strong logo that accurately represents a non-profit organization’s brand. Our team of designers works closely with non-profit clients to create custom logos that capture the essence of their mission and vision. We take the time to understand the organization’s target audience, message, and goals, and incorporate those elements into the logo design. With a strong logo, non-profit organizations can build brand recognition and engage with supporters more effectively. Contact us today to learn more about our logo design services for non-profits.
Get a Free Brand Audit
What Our Clients Say
FAQs About Branding for Non-Profits
What is branding for non-profits?
Branding for non-profits involves creating a visual and messaging identity that accurately represents the organization's mission, values, and purpose. It includes the development of a logo, color scheme, and messaging that are consistent across all marketing materials.
Why is branding important for non-profits?
Branding is essential for non-profits to build awareness, credibility, and trust with their target audience. A strong brand identity helps non-profits differentiate themselves from competitors and create a sense of connection with supporters.
What services does PSM Marketing offer for non-profit branding?
PSM Marketing offers a range of branding services for non-profits, including logo design, messaging development, brand strategy, and visual identity design.
How does PSM Marketing develop a customized branding strategy for non-profits?
We work closely with non-profit organizations to understand their mission, values, target audience, and marketing goals. Based on that information, we develop a tailored branding strategy that accurately reflects the organization's identity.
How long does it take to develop a branding strategy for non-profits?
The timeline for developing a branding strategy varies depending on the scope of the project. We typically work on a 4-6 week timeframe to allow for research, planning, and design.
What is the cost of branding for non-profits?
The cost of branding for non-profits depends on the services required and the scope of the project. We offer customized pricing to fit your budget and needs.
How does PSM Marketing help non-profits stay within their branding budget?
We work closely with non-profits to develop a branding strategy that fits their budget. We offer flexible pricing options and help you prioritize branding initiatives to achieve the most impact with the resources you have available.
How does PSM Marketing stay up-to-date with the latest branding trends and technologies for non-profits?
Our team of branding professionals stays current with the latest trends and technologies through ongoing research, training, and collaboration with other branding experts.
How can non-profits get started with PSM Marketing for branding services?
Contact us today to schedule a consultation and learn more about our branding services for non-profits. We'll work with you to understand your goals and develop a tailored plan to achieve them.
How does PSM Marketing ensure consistency in branding across all marketing materials?
We develop a set of brand guidelines for non-profit clients that include guidelines for logo usage, color schemes, typography, and messaging. These guidelines ensure consistency across all marketing materials and help non-profits maintain a strong brand identity.
The Importance of Strong Branding for Non-Profit Organizations
In today’s crowded marketplace, non-profit organizations need to stand out to make a lasting impact. A strong brand identity is critical for non-profits to differentiate themselves, build trust and credibility with their audience, and inspire action. A strong brand identity includes the development of a logo, color scheme, messaging, and visual identity that accurately represents the organization’s mission and values. Branding for non-profits should be consistent across all marketing materials, from websites to social media profiles and print materials.
Strong branding is essential for non-profit organizations because it helps them build recognition and awareness. A memorable logo and consistent messaging can help non-profits stand out in a crowded marketplace and create a sense of connection with their audience. This, in turn, can lead to increased donations and support. A strong brand identity can also help non-profits build trust and credibility with their audience. By communicating a clear mission and values, non-profits can establish themselves as leaders in their industry and build a loyal following.
Finally, strong branding can help non-profits inspire action. By developing a compelling message and visual identity, non-profits can inspire their audience to take action, whether that’s making a donation, volunteering, or spreading the word about their cause.
At PSM Marketing, we understand the unique challenges facing non-profit organizations and offer tailored branding solutions to help them achieve their goals. Our team of branding professionals has experience working with non-profits of all sizes and can help you develop a customized branding strategy that fits your needs and budget. Investing in a strong brand identity is critical for non-profit organizations to maximize their impact and achieve their goals. Contact us today to learn more about our branding services for non-profits.
Recent Blogs from PSM Marketing
The Pride flag stands as a powerful symbol of love, acceptance, and equality for the LGBTQ+ community. Its rainbow colors have become synonymous with the fight for LGBTQ+ rights worldwide. In this blog post, we will take a colorful journey through the history of the...
As non-profit organizations strive to make a positive impact in their communities, they often face the challenge of limited resources. Non-profits need to allocate their resources wisely to maximize the impact of their programs and initiatives. This is where...
In 2023, what feeling does your branding evoke in your clients? According to one statistic, 73% of clients said that client experience impacts their purchasing decision. Your brand is not just your story. It directs the experience you want your clients to have. And...
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo...