Outsourced Marketing Services

We Work With Businesses and Organizations Like Yours!

At PSM Marketing, we work with a diverse group of clients in Minnesota and across the United States. We love talking to professional firms, businesses, and organizations about how strategic outsourced marketing can work for them. The six industries we work with most are:

• Law Firms
• Accounting Firms
• Financial Advisory Firms
• Contractors + Home Trade Professionals
• Non-Profits
• Small Businesses 

Why Choose an Outsourced Marketing Agency?

We know you’re focused every day on building and growing your business. PSM Marketing exists because we also know you’re busy and may not always be able to make the time for marketing. You’re in luck! We do marketing so you can do business!

PSM has over 25 years of experience helping clients in various industries develop and implement their marketing strategies. From small entrepreneurial ventures to multi-million dollar companies, our goal is to create the overall marketing strategy for your business, then, get ready for it…. We do all of the work for you!  When you outsource your strategic marketing planning and implementation to PSM Marketing, you will immediately have your own fully-functioning marketing department. Presto. Like magic. The good news? You don’t have to provide office space, computers, telephone systems, or the myriad other costs you would incur to hire and staff your own marketing department.

Another great benefit is that you don’t need to keep managing the work of freelancers who have likely helped your company get to the point it is today. We are a one-stop-shop of talented marketing strategists, graphic designers, website developers, social media experts, copywriters, and search engine optimization gurus. Essentially, we employ every type of talent you could possibly need in your marketing department including photographers, videographers, marketing technology specialists and more. You will also have your own marketing director and project manager who serve as the mortar between the bricks of your customized marketing department.

Benefits of Working With an Outsourced Marketing Department

So we know the idea of having your own dedicated marketing department sounds great. Let’s look at some other benefits:

• We create top-notch marketing strategies, proactively implement your plan, run monthly marketing meetings, and provide ROI analytics on everything we do
• Our team consists of marketing strategists, project managers, copywriters, graphic designers, social media experts, outsourced marketing coaches, e-communication and database experts –  ALL of whom have been hand-picked to serve as your marketing department
• We will help you capitalize on your brand by developing proactive communication and promotional plans to drive visitors to your website, enhance engagement on social media, and to further increase your firm’s name recognition in the marketplace
• We drive the action items and next steps with skill and expertise gleaned from our team of over 30 marketing professionals
• We recommend only the most high-value activities and can also help you determine what NOT to do
• We keep our finger on the pulse of activities at your firm through our proactive project management approach

Your Outsourced Marketing Company – PSM Marketing

It’s really rare to find a firm that offers the same comprehensive solution as PSM Marketing offers.  You might find a design firm, an ad agency, a PR firm, or an SEO company.  But rarely do you find everything you could ever need under one roof (so to speak). Another differentiator for PSM is that we have a strong background in working with firms who “sell” their time, talent and expertise.  From contracting firms, to theaters, to consultants, and nonprofits; to lawyers, financial advisors, and accountants, PSM knows how to uniquely differentiate you and your offerings.  We believe that marketing tickets to a unique “escape room” experience, to helping your non-profit with a fundraising strategy, helping a contractor find new customers, or working with a law firm or CPA firm to develop new business, requires more than just great ideas.  It requires immense creativity, the ability to truly understand what you need, and the horsepower to bring our strategies to life through unique and innovative marketing strategies.

If you take a look at all of the types of clients PSM Marketing has served since its inception over 24 years ago, you will see that while we bring a vast array of industry experience to the party.  Spend 10 minutes talking with us and you will realize that we really “get” you. The questions we ask you will show that we are thinking about your growth and success differently than other firms you might interview. We understand you are in a highly competitive industry, and that you need to do more than keep up with your competition to grow.  That’s where we step in.  We have no formulas or templates for your success.  We view you and your business as unique butterflies – and know you will need a marketing strategy that is unlike any other PSM has created for other clients.  Why?  Because it is customized to you like a bespoke suit.  Give us 10 minutes and we will help you re-imagine where your business can go and how it can grow!   But don’t take our word for it – see for yourself! Schedule a free marketing assessment with us.

Outsourced Marketing Helps You Grow

The ideal client for PSM’s Outsourced Marketing services is a small to mid-sized firm that is ready to take its marketing efforts to the next level. Our clients recognize the value of having a strategic marketing plan but do not have the time themselves or the internal resources to commit to the effort. By bringing PSM Marketing into the picture, our clients are able to focus their efforts on their core business while we do the work for them! Integrity is really important to us. We don’t want to work with clients if the fit isn’t there.  In fact, we’ll be the first ones to let you know that you and your firm may not be quite ready for an outsourced marketing solution. We can only help you if you are open to our concept of working with your own, personal, (outsourced) marketing department.  In fact, we have developed a survey to help you (and PSM) determine if your needs fit our philosophy of providing outsourced marketing department services.  Simply click the link and find out if your company is a good fit for an outsourced marketing approach.

If You Can’t Measure It…Don’t Do It

At PSM, we believe in delivering tangible results. If we didn’t we wouldn’t have any clients! In fact, we have ways in which to measure EVERY marketing strategy we implement for you. We are firm believers in the concept that “if you can’t measure it, you likely shouldn’t do it! To that end, we have an ROI measurement tool around The Four Pillars of Marketing that will guide our efforts for you.   From client satisfaction initiatives to cross marketing your services, to new business strategies, website development, public relations, client communications, and website analytics, we have ways to measure your return on investment.

If you want a sneak peek, you can take a look at some measurement metrics we created  –  How to Measure the ROI of Marketing. Because, if we can’t measure the results, we’re not going to recommend “it” to you.

Our Outsourced Marketing service allows PSM to step in and serve as your company or firm’s marketing department. Outsourced marketing with PSM will transfer all of the responsibilities of marketing tasks and activities to our experienced team of creative services professionals.

When you outsource your marketing function you are free to do what you do best: grow your business. End the frustration of having to manage multiple creative people who never talk to each other, and let a professional team of marketing experts run your marketing program.  We do marketing so you can do business!

We begin by conducting a strategic assessment of your firm or organization.  Next we create a tailored, customized strategic marketing plan.  From there, we create results-oriented tactics under The Four Pillars of Marketing that include copywriting, website development, strategic communications, search engine optimization (SEO), social media, and blogging.

We think it is.  We are big believers that everyone in your organization should be operating at their best and highest use.  Just because you can do a few marketing tasks, doesn’t mean you should. Leave it to the marketing experts!

If they are producing exceptional results for you, by all means.  We never displace our clients’ existing resources unless our clients are looking for a change. During the strategic assessment process, we take a close look at the results your website company is generating for you and will recommend continuing on, or moving to PSM’s website development team.

It really varies based on a number of factors.  First, how fast do you want to achieve results? Also, how large is your firm? Generally our outsourced marketing services cost less than hiring just one in-house marketing person and can run from $2,500 to $12,000 per month depending on the factors above.

So you can maintain market share and continue to grow. We want you to be out there generating new clients and creating new opportunities, not mired in the details of planning and implementing your own marketing program. Do what you do best and let us help you grow!

Make sure your outsourced marketing company has experience in your industry, and that they offer a full range of marketing department services (not just advertising, SEO, or digital marketing). There are so many ways in which PSM helps its clients.  See our A-Z list of services.

If your current outsourced marketing agency isn’t producing results, are not excellent communicators, or are not responding to your requests same-day, it’s time to move on. If you’re not happy, contact PSM and let’s discuss your needs so we can put a proposal together for you to serve as your NEW outsourced marketing agency!

Generally speaking, larger firms or companies will have a whole marketing department and are likely not good candidates for outsourcing. However, if you are a solo business owner or work in a company that does not have an army of marketing people, you should consider outsourcing your marketing to PSM. Because our outsourced marketing services are scalable, we can deliver excellent results if your firm is one person – or if you have many employees.  Find out if you are a good fit by taking our survey.

We never charge for consultations.  Like you, we are extremely motivated to find clients that are the right fit for PSM and its outsourced marketing services. We are always willing to talk with you! Simply contact us to schedule a free, no-obligation call.

PSM works with a variety of clients.  From medium sized firms to solo practitioners, PSM has a scalable, affordable solution to serve as your outsourced marketing department. We are extremely effective at serving as your outsourced marketing department if you have 1 employee, 10 employees, or even 50 employees. Outsourced marketing works.  Learn more!

We believe we are. Within the industries we serve including legal, accounting, financial, contracting, non-profit, and small businesses, we are uniquely qualified and the best outsourcing solution in the country. We don’t know of any other company nationally with our tried and true process designed to provide clients with results-oriented outsourced marketing solutions.