What is Outsourced Marketing?
Noun: out·source /ˈoutˌsôrs/mar·ket·ing /ˈmärkədiNG
An innovative model for delivering marketing services through which our experts assess, plan, and implement a customized sales and marketing strategy to drive business growth.
All of the Perks. None of the headaches.
Rather than hiring an in-house marketing department, which costs time, money, and resources, Outsourced Marketing offers the whole package at a fraction of the cost. Our team of skilled experts work remotely to deliver a full spectrum of marketing services. Because we work virtually, you don’t have to pay for our office space, employee benefits, Keurig cups, or ergonomic chairs.
How Does Outsourced Marketing Work?
After meeting with PSM’s partners, you will be introduced to your dedicated project manager. Your project manager will be the primary liaison to the entire PSM team (comprised of 30+ marketing experts). After learning about your specific business needs, we will hand pick your marketing department. Our team is here to support your business in every way we can. This means pulling from our multidisciplinary skill set and working together to drive results for your business. We offer Outsourced Marketing services at three different levels:
Individual Sales + Marketing Coaching
We work with you to find the secret ingredients to your success in sales and marketing. You will work 1-on-1 with a PSM marketing coach.
Basic Outsourced Marketing
For smaller companies or solo practitioners, we provide a combination of coaching and basic marketing services to help you grow.
Full Outsourced Marketing
PSM serves as your full Outsourced Marketing department and proactively manages all marketing strategy and implementation.
We Are Your Marketing Department
PSM Marketing is proud to offer a wide range of marketing services for forward thinking businesses in Minnesota and across the country. We offer the following services as part of our outsourced marketing:
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Our Outsourced Marketing Services are Scalable
What does it mean that PSM’s approach is scalable? It means that PSM will deliver value if you are a solo business owner or if you run a multi-million dollar company. It means there is no cookie cutter approach to how we deliver services. Our outsourced marketing approaches are as unique as the different clients we serve. But we do operate under many marketing best practices. For example, we always begin our engagement with a focus on strategy. This means we will conduct a thorough marketing assessment of you and your business, and create a customized plan designed to grow your practice or company. After your marketing plan is in place, the PSM team will step in and implement your plan so you can focus on activities that represent the best and highest use of your time, talents, and energy.
Common Questions About Outsourced Marketing
We Work With Businesses and Organizations Like Yours!
At PSM Marketing, we work with a diverse group of clients in Minnesota and across the United States. We love talking to professional firms, businesses, and organizations about how strategic outsourced marketing can work for them. The six industries we work with most are:
Why Choose an Outsourced Marketing Agency?
We know you’re focused every day on building and growing your business. PSM Marketing exists because we also know you’re busy and may not always be able to make the time for marketing. You’re in luck! We do marketing so you can do business!
PSM has over 25 years of experience helping clients in various industries develop and implement their marketing strategies. From small entrepreneurial ventures to multi-million dollar companies, our goal is to create the overall marketing strategy for your business, then, get ready for it…. We do all of the work for you! When you outsource your strategic marketing planning and implementation to PSM Marketing, you will immediately have your own fully-functioning marketing department. Presto. Like magic. The good news? You don’t have to provide office space, computers, telephone systems, or the myriad other costs you would incur to hire and staff your own marketing department.
Another great benefit is that you don’t need to keep managing the work of freelancers who have likely helped your company get to the point it is today. We are a one-stop-shop of talented marketing strategists, graphic designers, website developers, social media experts, copywriters, and search engine optimization gurus. Essentially, we employ every type of talent you could possibly need in your marketing department including photographers, videographers, marketing technology specialists and more. You will also have your own marketing director and project manager who serve as the mortar between the bricks of your customized marketing department.
Benefits of Working With an Outsourced Marketing Department
So we know the idea of having your own dedicated marketing department sounds great. Let’s look at some other benefits:
- We create top-notch marketing strategies, proactively implement your plan, run monthly marketing meetings, and provide ROI analytics on everything we do
- Our team consists of marketing strategists, project managers, copywriters, graphic designers, social media experts, outsourced marketing coaches, e-communication and database experts – ALL of whom have been hand-picked to serve as your marketing department
- We will help you capitalize on your brand by developing proactive communication and promotional plans to drive visitors to your website, enhance engagement on social media, and to further increase your firm’s name recognition in the marketplace
- We drive the action items and next steps with skill and expertise gleaned from our team of over 30 marketing professionals
- We recommend only the most high-value activities and can also help you determine what NOT to do
- We keep our finger on the pulse of activities at your firm through our proactive project management approach
Your Outsourced Marketing Company – PSM Marketing
It’s really rare to find a firm that offers the same comprehensive solution as PSM Marketing offers. You might find a design firm, an ad agency, a PR firm, or an SEO company. But rarely do you find everything you could ever need under one roof (so to speak). Another differentiator for PSM is that we have a strong background in working with firms who “sell” their time, talent and expertise. From contracting firms, to theaters, to consultants, and nonprofits; to lawyers, financial advisors, and accountants, PSM knows how to uniquely differentiate you and your offerings. We believe that marketing tickets to a unique “escape room” experience, to helping your non-profit with a fundraising strategy, helping a contractor find new customers, or working with a law firm or CPA firm to develop new business, requires more than just great ideas. It requires immense creativity, the ability to truly understand what you need, and the horsepower to bring our strategies to life through unique and innovative marketing strategies.
If you take a look at all of the types of clients PSM Marketing has served since its inception over 24 years ago, you will see that while we bring a vast array of industry experience to the party. Spend 10 minutes talking with us and you will realize that we really “get” you. The questions we ask you will show that we are thinking about your growth and success differently than other firms you might interview. We understand you are in a highly competitive industry, and that you need to do more than keep up with your competition to grow. That’s where we step in. We have no formulas or templates for your success. We view you and your business as unique butterflies – and know you will need a marketing strategy that is unlike any other PSM has created for other clients. Why? Because it is customized to you like a bespoke suit. Give us 10 minutes and we will help you re-imagine where your business can go and how it can grow! But don’t take our word for it – see for yourself! Schedule a free marketing assessment with us.
Outsourced Marketing Helps You Grow
The ideal client for PSM’s Outsourced Marketing services is a small to mid-sized firm that is ready to take its marketing efforts to the next level. Our clients recognize the value of having a strategic marketing plan but do not have the time themselves or the internal resources to commit to the effort. By bringing PSM Marketing into the picture, our clients are able to focus their efforts on their core business while we do the work for them! Integrity is really important to us. We don’t want to work with clients if the fit isn’t there. In fact, we’ll be the first ones to let you know that you and your firm may not be quite ready for an outsourced marketing solution. We can only help you if you are open to our concept of working with your own, personal, (outsourced) marketing department. In fact, we have developed a survey to help you (and PSM) determine if your needs fit our philosophy of providing outsourced marketing department services. Simply click the link and find out if your company is a good fit for an outsourced marketing approach.
If You Can’t Measure It…Don’t Do It
At PSM, we believe in delivering tangible results. If we didn’t we wouldn’t have any clients! In fact, we have ways in which to measure EVERY marketing strategy we implement for you. We are firm believers in the concept that “if you can’t measure it, you likely shouldn’t do it! To that end, we have an ROI measurement tool around The Four Pillars of Marketing that will guide our efforts for you. From client satisfaction initiatives to cross marketing your services, to new business strategies, website development, public relations, client communications, and website analytics, we have ways to measure your return on investment.
If you want a sneak peek, you can take a look at some measurement metrics we created – How to Measure the ROI of Marketing. Because, if we can’t measure the results, we’re not going to recommend “it” to you.
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