What is Outsourced Marketing?
Noun: out·source /ˈoutˌsôrs/mar·ket·ing /ˈmärkədiNG
An innovative model for delivering marketing services through which our experts assess, plan, and implement a customized sales and marketing strategy to drive business growth.
All of the Perks. None of the headaches.
Rather than hiring an in-house marketing department, which costs time, money, and resources, Outsourced Marketing offers the whole package at a fraction of the cost. Our team of skilled experts work remotely to deliver a full spectrum of marketing services. Because we work virtually, you don’t have to pay for our office space, employee benefits, Keurig cups, or ergonomic chairs.
How Does Outsourced Marketing Work?
After meeting with PSM’s partners, you will be introduced to your dedicated project manager. Your project manager will be the primary liaison to the entire PSM team (comprised of 30+ marketing experts). After learning about your specific business needs, we will hand pick your marketing department. Our team is here to support your business in every way we can. This means pulling from our multidisciplinary skill set and working together to drive results for your business. We offer Outsourced Marketing services at three different levels:
Individual Sales + Marketing Coaching
We work with you to find the secret ingredients to your success in sales and marketing. You will work 1-on-1 with a PSM marketing coach.
Basic Outsourced Marketing
For smaller companies or solo practitioners, we provide a combination of coaching and basic marketing services to help you grow.
Full Outsourced Marketing
PSM serves as your full Outsourced Marketing department and proactively manages all marketing strategy and implementation.
We Are Your Marketing Department
PSM Marketing is proud to offer a wide range of marketing services for forward thinking businesses in Minnesota and across the country. We offer the following services as part of our outsourced marketing:
Get Your FREE Marketing Assessment
Our Outsourced Marketing Services are Scalable
What does it mean that PSM’s approach is scalable? It means that PSM will deliver value if you are a solo business owner or if you run a multi-million dollar company. It means there is no cookie cutter approach to how we deliver services. Our outsourced marketing approaches are as unique as the different clients we serve. But we do operate under many marketing best practices. For example, we always begin our engagement with a focus on strategy. This means we will conduct a thorough marketing assessment of you and your business, and create a customized plan designed to grow your practice or company. After your marketing plan is in place, the PSM team will step in and implement your plan so you can focus on activities that represent the best and highest use of your time, talents, and energy.
Common Questions About Outsourced Marketing
We Work With Businesses and Organizations Like Yours!
At PSM Marketing, we work with a diverse group of clients in Minnesota and across the United States. We love talking to professional firms, businesses, and organizations about how strategic outsourced marketing can work for them. The six industries we work with most are:
Why Choose an Outsourced Marketing Agency?
We know you’re focused every day on building and growing your business. PSM Marketing exists because we also know you’re busy and may not always be able to make the time for marketing. You’re in luck! We do marketing so you can do business!
PSM has over 25 years of experience helping clients in various industries develop and implement their marketing strategies. From small entrepreneurial ventures to multi-million dollar companies, our goal is to create the overall marketing strategy for your business, then, get ready for it…. We do all of the work for you! When you outsource your strategic marketing planning and implementation to PSM Marketing, you will immediately have your own fully-functioning marketing department. Presto. Like magic. The good news? You don’t have to provide office space, computers, telephone systems, or the myriad other costs you would incur to hire and staff your own marketing department.
Another great benefit is that you don’t need to keep managing the work of freelancers who have likely helped your company get to the point it is today. We are a one-stop-shop of talented marketing strategists, graphic designers, website developers, social media experts, copywriters, and search engine optimization gurus. Essentially, we employ every type of talent you could possibly need in your marketing department including photographers, videographers, marketing technology specialists and more. You will also have your own marketing director and project manager who serve as the mortar between the bricks of your customized marketing department.
Benefits of Working With an Outsourced Marketing Department
So we know the idea of having your own dedicated marketing department sounds great. Let’s look at some other benefits:
- We create top-notch marketing strategies, proactively implement your plan, run monthly marketing meetings, and provide ROI analytics on everything we do
- Our team consists of marketing strategists, project managers, copywriters, graphic designers, social media experts, outsourced marketing coaches, e-communication and database experts – ALL of whom have been hand-picked to serve as your marketing department
- We will help you capitalize on your brand by developing proactive communication and promotional plans to drive visitors to your website, enhance engagement on social media, and to further increase your firm’s name recognition in the marketplace
- We drive the action items and next steps with skill and expertise gleaned from our team of over 30 marketing professionals
- We recommend only the most high-value activities and can also help you determine what NOT to do
- We keep our finger on the pulse of activities at your firm through our proactive project management approach
Your Outsourced Marketing Company – PSM Marketing
It’s really rare to find a firm that offers the same comprehensive solution as PSM Marketing offers. You might find a design firm, an ad agency, a PR firm, or an SEO company. But rarely do you find everything you could ever need under one roof (so to speak). Another differentiator for PSM is that we have a strong background in working with firms who “sell” their time, talent and expertise. From contracting firms, to theaters, to consultants, and nonprofits; to lawyers, financial advisors, and accountants, PSM knows how to uniquely differentiate you and your offerings. We believe that marketing tickets to a unique “escape room” experience, to helping your non-profit with a fundraising strategy, helping a contractor find new customers, or working with a law firm or CPA firm to develop new business, requires more than just great ideas. It requires immense creativity, the ability to truly understand what you need, and the horsepower to bring our strategies to life through unique and innovative marketing strategies.
If you take a look at all of the types of clients PSM Marketing has served since its inception over 24 years ago, you will see that while we bring a vast array of industry experience to the party. Spend 10 minutes talking with us and you will realize that we really “get” you. The questions we ask you will show that we are thinking about your growth and success differently than other firms you might interview. We understand you are in a highly competitive industry, and that you need to do more than keep up with your competition to grow. That’s where we step in. We have no formulas or templates for your success. We view you and your business as unique butterflies – and know you will need a marketing strategy that is unlike any other PSM has created for other clients. Why? Because it is customized to you like a bespoke suit. Give us 10 minutes and we will help you re-imagine where your business can go and how it can grow! But don’t take our word for it – see for yourself! Schedule a free marketing assessment with us.
Outsourced Marketing Helps You Grow
The ideal client for PSM’s Outsourced Marketing services is a small to mid-sized firm that is ready to take its marketing efforts to the next level. Our clients recognize the value of having a strategic marketing plan but do not have the time themselves or the internal resources to commit to the effort. By bringing PSM Marketing into the picture, our clients are able to focus their efforts on their core business while we do the work for them! Integrity is really important to us. We don’t want to work with clients if the fit isn’t there. In fact, we’ll be the first ones to let you know that you and your firm may not be quite ready for an outsourced marketing solution. We can only help you if you are open to our concept of working with your own, personal, (outsourced) marketing department. In fact, we have developed a survey to help you (and PSM) determine if your needs fit our philosophy of providing outsourced marketing department services. Simply click the link and find out if your company is a good fit for an outsourced marketing approach.
If You Can’t Measure It…Don’t Do It
At PSM, we believe in delivering tangible results. If we didn’t we wouldn’t have any clients! In fact, we have ways in which to measure EVERY marketing strategy we implement for you. We are firm believers in the concept that “if you can’t measure it, you likely shouldn’t do it! To that end, we have an ROI measurement tool around The Four Pillars of Marketing that will guide our efforts for you. From client satisfaction initiatives to cross marketing your services, to new business strategies, website development, public relations, client communications, and website analytics, we have ways to measure your return on investment.
If you want a sneak peek, you can take a look at some measurement metrics we created – How to Measure the ROI of Marketing. Because, if we can’t measure the results, we’re not going to recommend “it” to you.
Our Outsourced Marketing service allows PSM to step in and serve as your company or firm’s marketing department. Outsourced marketing with PSM will transfer all of the responsibilities of marketing tasks and activities to our experienced team of creative services professionals.
When you outsource your marketing function you are free to do what you do best: grow your business. End the frustration of having to manage multiple creative people who never talk to each other, and let a professional team of marketing experts run your marketing program. We do marketing so you can do business!
We begin by conducting a strategic assessment of your firm or organization. Next we create a tailored, customized strategic marketing plan. From there, we create results-oriented tactics under The Four Pillars of Marketing that include copywriting, website development, strategic communications, search engine optimization (SEO), social media, and blogging.
We think it is. We are big believers that everyone in your organization should be operating at their best and highest use. Just because you can do a few marketing tasks, doesn’t mean you should. Leave it to the marketing experts!
If they are producing exceptional results for you, by all means. We never displace our clients’ existing resources unless our clients are looking for a change. During the strategic assessment process, we take a close look at the results your website company is generating for you and will recommend continuing on, or moving to PSM’s website development team.
It really varies based on a number of factors. First, how fast do you want to achieve results? Also, how large is your firm? Generally our outsourced marketing services cost less than hiring just one in-house marketing person and can run from $2,500 to $12,000 per month depending on the factors above.
So you can maintain market share and continue to grow. We want you to be out there generating new clients and creating new opportunities, not mired in the details of planning and implementing your own marketing program. Do what you do best and let us help you grow!
Make sure your outsourced marketing company has experience in your industry, and that they offer a full range of marketing department services (not just advertising, SEO, or digital marketing). There are so many ways in which PSM helps its clients. See our A-Z list of services.
If your current outsourced marketing agency isn’t producing results, are not excellent communicators, or are not responding to your requests same-day, it’s time to move on. If you’re not happy, contact PSM and let’s discuss your needs so we can put a proposal together for you to serve as your NEW outsourced marketing agency!
Generally speaking, larger firms or companies will have a whole marketing department and are likely not good candidates for outsourcing. However, if you are a solo business owner or work in a company that does not have an army of marketing people, you should consider outsourcing your marketing to PSM. Because our outsourced marketing services are scalable, we can deliver excellent results if your firm is one person – or if you have many employees. Find out if you are a good fit by taking our survey.
We never charge for consultations. Like you, we are extremely motivated to find clients that are the right fit for PSM and its outsourced marketing services. We are always willing to talk with you! Simply contact us to schedule a free, no-obligation call.
PSM works with a variety of clients. From medium sized firms to solo practitioners, PSM has a scalable, affordable solution to serve as your outsourced marketing department. We are extremely effective at serving as your outsourced marketing department if you have 1 employee, 10 employees, or even 50 employees. Outsourced marketing works. Learn more!
We believe we are. Within the industries we serve including legal, accounting, financial, contracting, non-profit, and small businesses, we are uniquely qualified and the best outsourcing solution in the country. We don’t know of any other company nationally with our tried and true process designed to provide clients with results-oriented outsourced marketing solutions.
The Rise of Outsourced Marketing
Over the past 10 – 15 years, outsourced marketing has risen to the top as a cost-effective way to deliver marketing services within your company or firm. Gone are the days when companies either had to manage multiple freelance professionals, or hire a marketing professional who likely didn’t have the breadth or the depth of experience in marketing to provide a true solution to outsource marketing completely.
Firms like PSM rose out of the need for busy business owners to focus on what they do best and drive new business, versus running their own marketing program. To outsource marketing is to free the business owner to focus on customer satisfaction, new business development and increasing the company or firm’s name recognition in the marketplace. At PSM we help clients outsource marketing by using a team-based approach tapping into the 30 people we have on our creative services team. Led by one of PSM’s partners, our customized project management approach ensures nothing falls between the cracks and that you will be thrilled you outsourced your marketing to PSM.
Outsourced Marketing Services We Provide
As your outsourced marketing department, PSM provides every service you would expect to receive from an in-house marketing department. Operating from the foundation of our Four Pillars of Marketing, PSM offers a wide variety of services including blogging, branding, business development, client satisfaction initiatives, communications, contact management, cross-marketing, database development, events, social media, google review generation, industry marketing, client intake, market research, marketing materials creation, marketing planning, networking consultations, public relations, presentation services, Search Engine Optimization, PPC, practice group marketing, proposal development, marketing coaching, sales strategies, survey development, videography, photography, webinars and podcasts, and much more.
The bottom line? We ARE your outsourced marketing department, offering every service you would ever need to grow your business. Our approach is focused on first developing a strategic marketing plan for your business, then working each day, through our team of outsourced marketing specialists, to deliver exceptional results AND exceptional value.
Who Uses Outsourced Marketing, and Why?
Generally professional services firms, and other organizations focused on growth will be interested in using an outsourced marketing approach. The primary reason is that when you outsource marketing to PSM, you will have a team of professionals assigned to serve as your marketing department. You will always work with a PSM partner, who will then rely on a PSM project manager to serve as the “mortar between the bricks” of your outsourced marketing department. Our project manager then manages the work of myriad creative resources including copywriters, website developers, SEO experts, social media specialists, and communications experts. It is our mission to serve the outsourced marketing needs of clients in a variety of industries by focusing on strategy, websites, branding, and digital marketing.
Outsourced Marketing for Your Industry
PSM is pleased to have significant experience serving as the outsourced marketing function for many different types of companies and firms, in a variety of industries. Here’s how these industries work with PSM to outsource marketing.
PSM founder, Terrie S. Wheeler, spent over 10 years as an in-house marketing director in large law firms. Terrie has taken her knowledge of marketing best practices in the legal industry to develop the best strategies and approaches for individual lawyers, practice groups, industry groups, and for the firm as a whole. Having served for eight years on the Minnesota Lawyers Board of Professional Responsibility, Terrie has a deep knowledge of the ethics of marketing a law practice, and how lawyers should outsource marketing yet remain in compliance with the Rules. More About Outsourced Marketing for Lawyers →
With many regulatory compliance requirements, PSM knows how to serve as the outsourced marketing department for financial advisory firms. Many of our financial advisor clients are also RIA’s. Because of this, PSM is on top of the rules and regulations governing what financial advisors can and can’t say and do in their marketing efforts. That’s why so many financial advisory clients outsource marketing to the team at PSM Marketing. More About Outsourced Marketing for Financial Advisors →
PSM is honored to serve as the outsourced marketing function for a number of accounting firms. We know the stresses of busy season and build our outsourced marketing strategies around the times our CPAs have to devote to marketing and growth, avoiding the major tax and filing deadlines they face. The best news? When accounting firms outsource marketing to PSM Marketing, many of our activities happen in the background including website enhancements, blog writing, social media, communications, SEO and many more. We offer accounting firms a “smooth oiled machine” when it comes to outsourced marketing. More About Outsourced Marketing for CPA Firms →
PSM itself is a small business and we realize the stress small businesses face each day with a continued focus to grow and expand, as well as to increase revenue. It takes money to make money. Because of this, PSM prides itself on offering customized outsourced marketing for small businesses. We scale our services to exactly what you need both in terms of projects and budgets. We apply our same approach to outsourced marketing with a focus on helping your small business thrive and prosper. More About Outsourced Marketing for Small Businesses →
PSM has worked with many non-profit organizations and we know your focus is on the delivery of services to your constituents, as well as raising funds through personal donations and corporate philanthropy. It is extremely important that your non-profit clearly communicate the value it brings in order to attract new people and to raise the funds you need to grow. For this reason PSM is pleased to deliver customized outsourced marketing services to non-profit organizations. Efficiency is everything and at PSM, we know how to efficiently and cost-effectively serve non-profit organizations with outsourced marketing. More About Outsourced Marketing for Non-profits →
We know the cyclical nature of your business – feast or famine depending on the season. The contractors we work with make hay while the sun shines, and focus on next year’s business during their down time. For that reason PSM has served contractors with outsourced marketing services designed to leverage and maximize seasonal work, while striving to maintain the highest name recognition during the off-season. Contractors trust their business to PSM Marketing and in turn, we deliver the highest level of service and quality through outsourced marketing. More About Outsourced Marketing for Contractors →
Through the years, PSM has served a wide variety of service businesses including engineering, health and wellness, IT, trade associations, travel, farming, education, consulting, government, human resources consultants, as well as a few veterinarians and artists! We are here to serve the outsourced marketing needs of businesses with one thing in common: their need for outsourced marketing is focused on delivering a service.
As we all begin to emerge from this pandemic, you may be thinking new client development is going to look completely different than it did two years ago. Although we may not have as many lunch meeting...