Add More Clients with Personal Injury Law Marketing
Do you face issues due to the competitive nature of your personal injury law practice?
Is it hard for you to attract clients and drive desired results?
No worries! PSM Marketing is here to help you build your brand with its personal injury law firm marketing & SEO!
What is Personal Injury Law Marketing and How Does it Work?
Personal injury law marketing has to do with expanding the online reach of your personal injury law firm through a data-driven marketing approach to attracting new clients. This data-driven marketing system involves mapping out a strategy that fits your marketing needs based on the analysis of the data we gather from various online sources, and from what’s worked best for you over the years. The online sources range from Google SERPs to social media. This data offers marketing insights about how your law firm is performing and what will likely work best for you to attract new clients and referral sources.
Marketing for personal injury lawyers requires a wide range of activities including:
- Strategic Marketing Assessment – First, we will conduct a strategic assessment of your personal injury practice
- Strategic Marketing Plan for Your Personal Injury Practice – Next, we will create a strategic marketing plan to determine the specific strategies and tactics your practice needs to grow
- Phase I Projects – Generally, we include a number of tactics up front in “Phase I” of our engagement. During this phase we dive into the one-time projects required as the foundation for your marketing efforts
- Website Development For Your Personal Injury Practice – One example of a Phase I strategy is for PSM to help you develop an engaging website designed to best position you and your practice to clients and referral sources. Your website will be responsive and client focused.
- Search Engine Optimization for Personal Injury – Improve your ranking and attract traffic to your website by employing the best SEO practices.
- Write Content to Support your PI Practice – Content marketing on various avenues to get traffic, leads, and improve sales.
- Social Media for PI Lawyers – Leveraging the power of social media for brand building. It will open doors for common people to directly interact with you.
- Consider a Pay-Per-Click Campaign for your PI Practice – Creation of customized PPC plans for instant attention online.
If you want more clients for your personal injury law firm, it’s time to see what PSM Marketing has to offer. Our approach is as uniquely customized as your practice!
Why Personal Injury Law Marketing?
To effectively market a personal injury practice, marketing will be at the core of your success in this extremely competitive era when everyone is fighting for clients. When a person gets injured he or she has numerous options for personal injury attorneys. What’s really important as a personal injury lawyer is to have a strong base of referral sources including chiropractors and other healthcare professionals. You will be pleased to know that one of the best sources of new business is your satisfied past clients.
One mistake many personal injury firms make – that can’t usually be replicated by smaller practices – is to spend a lot of money on advertising. From television and radio, to billboards and paid social media advertising, personal injury law firms spare no expense trying to outspend one another, All this makes marketing for personal injury lawyers a lot more cost prohibitive if they want to compete against the large PI firms. In this time of immense competition, personal injury lawyers must stand out from the pack.
One sure-fire way to win clients is personal injury law firm marketing & SEO. If your law firm has a poor online presence, you will lag behind the competition. However, getting found online is just a start and the key to success lies in your strategic approach. There’s a lot more to maintaining your online presence. Making an impact is most important. So is building your name recognition as a noted subject matter expert. This will help clients and referral sources distinguish you as the “go-to” personal injury lawyer in your area.
What Distinguishes Personal Injury Law Marketing from Other Tactics?
Personal injury law marketing done right, will make the best use of the emotional connection between the client and the attorney. It is a powerful game that enables you to handle the grief and emotional stress that an injured client is going through during their recovery. Your caring approach will help your clients get through the toughest times with your knowledge and compassion.
If you don’t know, then let us tell you that a human brain is far more engaged in emotional storytelling than logical facts. All you need to do is to make it easier for your potential clients to make an informed decision in their time of greatest need. By focusing on a caring and compassionate approach, you will receive more clients and referrals. More than anything, your clients need to know that you care and are operating solely in their best interests. Please don’t hesitate to contact PSM Marketing. It is the best personal injury lawyer marketing agency dedicated to assisting personal injury lawyers and attorneys to expand their base of referral sources, and to drive new revenue into the firm!
What are the Benefits of Personal Injury Law Firm Marketing & SEO?
Let’s quickly touch on the role of personal injury law firm marketing and how it can benefit your law firm:
What are the Benefits of Personal Injury Law Firm Marketing & SEO?
Let’s quickly touch on the role of personal injury law firm marketing and how it can benefit your law firm:
Branding and Advertising
The very first thing that personal injury law marketing does for you is to build your brand online through various online marketing tactics. Many times we start with a branding refresh that includes the firm’s logo and marketing materials. In addition we help our personal injury clients focus on other tactics including blogging, events, PR, social media marketing, search engine optimization, PPC, and more. This way, online marketing best positions your law firm to maximize potential leads and attract more clients.
Competitor and Target Audience Analysis
Two very important elements of a personal injury law firm marketing approach is conducting a competitive analysis, and making sure you know exactly who your marketing messages should be directed at – your target audiences. It’s important to know with whom you compete for new personal injury law business. Visit their websites, read their blogs, and have our team conduct an SEO analysis. You need to learn more about what your competitors are doing that you could add to our overall marketing approach.
It’s also really important to determine to whom you are marketing. Think about your best referral sources and clients. What do they have in common? What traits and characteristics do your best clients and referral sources have in common? Make a point to focus your personal injury marketing efforts on your A-level clients and referral sources.
Increased Reach and Lead Generation
Another great benefit of personal injury law marketing is that it increases the reach of your law firm. When you put ads on billboards, TV advertisements, and in print, they are likely to get ignored because those reading newspapers or watching TV might not intend to take your services.
On the other hand; when you incorporate online marketing into your marketing strategy, people who are actually searching for your services will reach out to you. It increases your reach where you can get traffic from various sources like websites, social media, PPC ads, YouTube, and more. Also, it helps in lead generation by qualifying them based on their search pattern and frequency of visits to your website.
How PSM Marketing Can Help You?
PSM Marketing is a best-in-class personal injury lawyer marketing agency that specializes in online marketing for law firms across the country. From SEO to web design and development, we have got you fully covered.
At PSM Marketing, you will get a team of highly experienced marketing experts that will accelerate the growth of your personal injury law firms. Working with us, you will get the following:
- Online marketing experts for your law firm that have a minimum of 5 years of experience working within the legal industry
- Client support via video conference, telephone, text and other meetings
- Customized solutions that fit your marketing needs
- Increased leads and conversions
- Increased revenue
PSM Marketing is more than a personal injury lawyer marketing agency. We are committed to leveraging the hidden potential of your firm. Thus, our accommodating team of experts take your suggestions and feedback into consideration and incorporate them into the marketing strategy.
Our Services
We can help you with the following services:
SEO/SEM
At PSM Marketing, you will get personal injury law firm marketing & SEO along with search engine marketing to target just the right audience. The first step in online branding is SEO, and PSM Marketing places your website on the prime spots to drive maximum traffic.
SMM
PSM Marketing can appeal to a newer set of audiences for your law firm through social media marketing. We will help you reach out to the exact clientele that suits your practice goals by sharing engaging and informative content with them on social media.
PPC
If you are looking to get some instant traffic for your website, experts at PSM Marketing can help you with PPC advertising. It will give you a quick entry into the overflowing traffic on the internet and will get your firm distinguished with amazing ads.
Digital Branding
Digital branding is also a part of our services where we can help in marketing for personal injury lawyers by creating an emotional connection with customers. Our experts have the focused strategy, creative vision, and mature thought process to design campaigns that facilitate the unique customer experience.
Lead Generation
Our experts will help you generate different personal injury leads that include: auto accident leads, mass tort or class action lawsuit leads, and many other types of injury cases. Considering all the crucial leads, we create fantastic opportunities for you to follow up.
Re-targeting
At PSM Marketing, our team shows a keen interest in bringing people back who showed interest in your legal services. We strive to get repeat visitors because they are more likely to convert and can generate more sales and conversions.
Business Development
At PSM Marketing, you will also benefit from business development. We aim to increase your resources, generate sales, reach new customers, and put more money back into your business.
Connect With Your Personal Injury Law Marketing Guide
PSM Marketing is a trusted personal injury lawyer marketing agency that has helped thousands of clients achieve their marketing goals. We consider every client as a part of our family and welcome their suggestions and feedback. In fact, we have a true partnership with our clients.
If you need our help, connect with us here and gear up for a long-term results-oriented relationship!
Common Legal Marketing Questions for Personal Injury Law Firms
Indeed. PSM’s marketing efforts in this area of law practice can position your personal injury law firm as an industry leader, get more inquiries knocking on your front door, and improve your client retention.
PSM begins the branding by determining your target audience. We then analyze the strategies adopted by your competitors. Once we have a decent idea of what will work best for your personal injury law firm, our team will go about branding to differentiate your personal injury law firm from the rest.
Yes! Search Engine Optimization, or SEO, is an excellent way to improve your visibility on search engines. When your personal injury law firm website ranks up higher on Google, the chances of getting quality leads dramatically increases.
PSM Marketing easily stands out among its competitors in catering to the needs of personal injury law firms. Our law firm marketing strategies can be customized to suit both individual attorneys and large-sized firms and give them the desired results: more leads that convert to become clients of the firm.
Website designs play a vital role in making your client stay on your website. The more your prospective clients stay on your website, the higher their chances of hiring you.
While tactics like analyzing current marketing efforts, website optimization, and social media are known to work, PSM has it’s uniquely designed marketing strategy in The Four Pillars Of Marketing that can help you nurture existing relationships, attract new clients, increase your name recognition in the marketplace, and effectively communicate with your potential clients.
You must start by claiming your Google My Business (GMB) listing. Complete all the required details and verify your listing. Once done, provide an accurate and active mailing address, add Google reviews and photos, and follow other GMB optimization strategies for best results.
PSM Marketing’s Law firm marketing includes everything from the development of a strategic marketing plan, to website development, to social media and blogging efforts. In addition our approach includes client communications, branding, and law firm public relations to improve your online visibility through SEO.
Focusing on your niche, creating an intuitive website, presenting content that reflects empathy, establishing your competence and sound SEO are ideal ingredients for a competent personal injury law firm marketing strategy.
