Legal Marketing Services For Personal Injury Lawyers
Excellence isn’t something that you can achieve overnight. It comes from years of experience, knowledge, perseverance, and grit. While being an accomplished and trusted personal injury lawyer can ensure a reasonable rate of client-retention, it does not give you an assurance about generating quality leads in the long run. The job is best done when left in the hands of marketing professionals.
Personal injury lawyer marketing strategies at PSM Marketing we aim to devise bespoke online marketing campaigns that ensure client inquiries on a regular basis. It doesn’t matter if you are a solo practitioner or a multi-partner law firm with many employees and staff. We can help you optimize your ROI by keeping a check on your marketing costs and boosting your revenue growth. Click here for a free marketing audit!
Personal Injury Law Firm Marketing Services
After serving as a marketing director in three renowned law firms and interacting with numerous attorneys in the last 30 years, I have learned that “there is no short-cut to building a brand that thrives in the long run.” Marketing is not a one- time activity where you expect to generate lifetime leads from a stand-alone website. It’s a combination of different aspects like branding, blog postings, SEO, website development, communication strategies, and social media that result in a robust marketing strategy.
Our team at PSM marketing has been successfully carrying out marketing campaigns for personal injury law firms for years. We have primarily been assisting its clients in the following areas.
Legal Marketing Coaching
We understand that being a personal injury lawyer, you are far more interested in learning complex legal strategies rather than marketing jargon. However, it would help if you had some knowledge about marketing and growth strategies. We know you didn’t learn about marketing in law school!. Legal marketing coaching at PSM marketing lets you gain an in-depth understanding of your strengths, weaknesses, past success, failures, and current marketing strategies. These aspects help you in building on your inherent skills as a professional and devise results-oriented law firm marketing strategies for your law firm.
SEO For Personal Injury Lawyers
Search engine optimization services aim to improve the quality of your law firm’s website so that it ranks up higher on Google. Higher ranking on Google increases the online traffic to your website, and better your chances of generating quality leads. While other paid advertising techniques like PPC can get you quick results, they aren’t sustainable. SEO, on the other hand, is long-lasting and effective in growing the authority of your law firm website.
Web Design For Personal Injury Attorneys
Websites assist in briefing the visitors about your practice areas and engaging them at a personal level. Our creative team of web designers and copywriters at PSM Marketing tailor websites that are ideally suited for the legal practice. We ensure that your site has a plethora of client testimonials, blog posts, case studies, FAQs, informative videos, and myriad other resources that assist in conversion.
Personal Injury Lawyer Marketing Strategies that are Proven to Work
Client acquisition for personal injury lawyers isn’t a cakewalk! It’s not just that there is immense competition around, but acquiring leads can sometimes get quite expensive. This can make it difficult for small personal injury law firms to spend on marketing strategies like PPC or other online advertising like Findlaw, Martindale or Avvo.
At PSM Marketing, we have had the privilege of working with different lawyers and law firms across the country. It has allowed us to test and apply different personal injury lawyer marketing strategies and recommend only what works best and generates results while avoiding those that don’t work. Here are some aspects that are quite essential for your marketing plan to succeed.
Focus On a Niche
Sorting out clients and referral sources with whom you have found it easy to get along in the past can be an excellent way to move forward. It can help you eliminate the ones you think would not be the best fit for your working style. You must know that it’s okay to be selective and focus on a niche!
User-friendly and Intuitive Website
Visitors often judge the credibility of your law firm by merely looking at your website. Getting conversions is possible only when your prospective clients are satisfied with what you present and how easily they can extract useful information from it. A secure, intuitive, mobile-friendly, and interactive interface can make them stay longer on your webpage and increase the probability of conversion.
Content that Reflects Empathy
Accidents and injuries can be quite stressful. It will help if you try to understand the emotions that the person might be experiencing. They must also be brimming with a lot of questions about the procedure involved in getting justice. Including blogs and articles that address those questions and assure them of negotiating a settlement can bring you one step closer to becoming their legal counsel..
Competence
Personal injury clients are often picky and avoid law firms that do not carry a certain level of experience under their belt. Personal injury law firm marketing involves exhibiting your competence by showing visitors the types of cases that you have had in the past and your success rate. That said, for personal injury lawyers It works best when you can back them up with positive customer testimonials and Google reviews..
Turn up Your Personal Injury Lawyer SEO
Everything mentioned above will not be of much use if your clients cannot find you and your website on Google. Search engine optimization can make you appear higher up on search engines and increase the chances of your prospective clients visiting your site. While it’s not possible for you as a lawyer to devote hours to acquire knowledge of SEO, it would be better if you hired a trusted SEO specialist for your personal injury law firm to carry out the job for you.
At PSM Marketing, our team holds immense experience in working with personal injury law firms. Our marketing plans, law firm marketing strategies, branding website development, and SEO for personal injury lawyers are bound to result in an impactful marketing campaign for you.
Want to know more? Schedule a call today!
Common Legal Marketing Questions for Personal Injury Law Firms
Indeed. PSM’s marketing efforts in this area of law practice can position your personal injury law firm as an industry leader, get more inquiries knocking on your front door, and improve your client retention.
PSM begins the branding by determining your target audience. We then analyze the strategies adopted by your competitors. Once we have a decent idea of what will work best for your personal injury law firm, our team will go about branding to differentiate your personal injury law firm from the rest.
Yes! Search Engine Optimization, or SEO, is an excellent way to improve your visibility on search engines. When your personal injury law firm website ranks up higher on Google, the chances of getting quality leads dramatically increases.
PSM Marketing easily stands out among its competitors in catering to the needs of personal injury law firms. Our law firm marketing strategies can be customized to suit both individual attorneys and large-sized firms and give them the desired results: more leads that convert to become clients of the firm.
Website designs play a vital role in making your client stay on your website. The more your prospective clients stay on your website, the higher their chances of hiring you.
While tactics like analyzing current marketing efforts, website optimization, and social media are known to work, PSM has it’s uniquely designed marketing strategy in The Four Pillars Of Marketing that can help you nurture existing relationships, attract new clients, increase your name recognition in the marketplace, and effectively communicate with your potential clients.
You must start by claiming your Google My Business (GMB) listing. Complete all the required details and verify your listing. Once done, provide an accurate and active mailing address, add Google reviews and photos, and follow other GMB optimization strategies for best results.
PSM Marketing’s Law firm marketing includes everything from the development of a strategic marketing plan, to website development, to social media and blogging efforts. In addition our approach includes client communications, branding, and law firm public relations to improve your online visibility through SEO.
Focusing on your niche, creating an intuitive website, presenting content that reflects empathy, establishing your competence and sound SEO are ideal ingredients for a competent personal injury law firm marketing strategy.
