Terrie S. Wheeler: As a solo practitioner, you really do face some challenges that other people don’t. Primarily your time. How do you find the time to build and grow your practice when you’re also delivering services? When we’re working with solo practitioners, we really expect and suggest and recommend that they do the exact same things that a firm would do. But they have the added responsibility of being the ones who pay the rent and keep the lights on, and maybe have an employee or two to pay. Our approach is that we want to give you access to as much information as we possibly can on what works best for solo practitioners.
I’m a huge fan of a book called The E-Myth Attorney. The E stands for “Entrepreneur.” As a result of that book, what lawyers will learn, what professionals will learn, because there’s also a version for financial advisors, consults, it’s sort of across the board, and what solo practitioners will learn is that they are in fact the CEO of their business. What that means, among other things, is that they have to take the time out of their practice to work on their practice instead of just in their practice. Because people who are solo practitioners and all they do is deliver services, well they’re missing the whole element of how do I grow my practice. So, one of the tenants of being a successful solo practitioner is being able to step above, to be able to view your practice as the business that it is, and to take that time that you need to spend time reviewing what your goals are and where you want to be in a year and five years.
On our website, we have various webinars. We have blog posts. I’m really passionate about this, so I’ve developed a lot of content around how to be the CEO of your practice. I hope you will look at the resources below and feel free to ask us any questions that you have in the Contact Us form and we will be happy to respond back to you.
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