So, you're a lawyer, right? And you're probably thinking about how to get more clients. Well, let me tell you, video marketing is where it's at. Seriously, it's not just for big companies anymore. People these days, they love watching videos. It's way easier than...
Tools + Tips to Change the Game At PSM Marketing, we work with a lot of personal injury (PI) lawyers—especially solo practitioners and small firms who feel like they’re stuck in a marketing no-man’s-land. They’ve invested in a decent website, tried a little Google...
Have you ever spent hours writing a blog post, only to hear crickets? We get it — we’ve been there, too. The truth is, content that once performed like gangbusters a few years ago just doesn’t cut it in 2025. This year, Google’s algorithm is smarter — and your...
When the economy starts to backslide, law firms often look for ways to cut expenses, and marketing budgets are frequently among the first on the chopping block. However, history and economic indicators suggest that reducing marketing efforts during a recession can be...
Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a single website or across different websites. In the context of SEO (Search Engine Optimization), duplicate content can be...
Marketing is an essential part of any successful legal practice. Today, competition among law firms is fierce, and attracting new clients is a constant challenge. However, there are several marketing strategies that lawyers can use to attract new clients and stand out...
If you're a lawyer looking to get back into marketing post-pandemic, you're not alone. The COVID-19 pandemic has disrupted traditional marketing strategies and forced many lawyers to adapt to new ways of working and communicating with clients. As the world begins to...
[Saint Paul, MN]— August 17, 2022 —PSM Marketing, LLC, a small business specializing in outsourced marketing for professional services firms, small businesses, and non-profits, is proud to announce its recent national certification as a Women’s Business Enterprise by...
Understanding the Rules of Legal Marketing in Minnesota Legal marketing plays a crucial role in helping attorneys and law firms reach potential clients. However, in Minnesota, as in all states, lawyer advertising is subject to strict rules and ethical guidelines to...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...