So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend networking events. The Four Pillars of Marketing will provide a structure for you to make sure you are touching a host of marketing best practices for lawyers. My goal as a consultant and coach to … [Read more...]
The Criteria for Your Marketing Coach
Not everyone can be an effective marketing coach. While they may be able to help you with one or two things above, they will not be able to consistently help you move forward on all fronts. So what’s important when you’re looking at hiring a marketing coach? Consider the following: Industry Experience - More than anything, a marketing coach must have a deep understanding of the inner workings or your specific industry. If you are a lawyer you don’t want your coach referring to your … [Read more...]
The Anatomy of an Outsourced Marketing Engagement
So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business into your practice. Because outsourcing the marketing department in a professional services firm is not the norm, most firms fall into the, “let’s hire someone out of college to do our marketing” trap because they fail to really grasp the benefits of how an outsourced marketing relationship works. … [Read more...]
An Outsourced Marketing Department: Would it Work for Your Firm?
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm. However, many times they are also operating under the misconception that they can handle their marketing efforts using non-marketing trained staff in their firm. If you practice in a large firm, you will have the good fortune of having access to a literal army of marketing people to help … [Read more...]
Am I a Good Candidate for Marketing Coaching?
In my previous blog, What is a Marketing Coach and Why Do I Need One?, I discussed how a marketing coach can benefit you and what traits you need to look for. But before you hire a marketing coach to help you grow your practice, please make sure you’re ready to make the commitment of time and money. How do you know if you are a good candidate for marketing coaching? Consider the following before hiring someone: Personal Motivation - Determine how motivated you are to work with a … [Read more...]
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