Professional Services Firms Don't Build Credibility by Buying Google Ads Featured Contents Why editorial content has always outperformed advertising Four Google statistics every managing partner should know Why SEO and AI Optimization are better long term investments...
Whether you're attending a trade association event, industry conference, chamber meeting, or networking breakfast, your goal isn't to collect the most business cards—it's to build meaningful relationships that can lead to opportunities, referrals, and new clients. ...
When firm leaders discuss growth, the conversation almost always turns to finding new clients. More networking! More advertising! More content! More prospecting! More business development! While attracting new clients is important, many professional services firms...
Your rankings don’t just depend on what you say...they depend on how your audience experiences it. If your website looks good but isn’t performing well in search rankings, the issue may not be your keywords... it might be your user experience. Understanding how user...
Ranking on Google doesn’t matter if the right clients can’t find you Most business owners have heard they “need SEO.” But far fewer understand that not all SEO is created equal—and that misunderstanding can cost you real clients. If you’re a lawyer, consultant, or...
Search Has Changed, But Are You Measuring It Correctly? If you’re still judging success by rankings alone, you’re missing the bigger story. Search isn’t just about blue links anymore. With the rise of AI-driven results and conversational tools, visibility looks...
Your Next Referral Source Isn’t a Person—It’s an Algorithm If Google used to be a directory, it’s now a decision-maker. With AI-generated summaries answering questions before users ever click, your content isn’t just competing for rankings—it’s competing to...
As the founder of PSM Marketing, I’ve spent decades helping professional service firms grow. I’m excited about AI. We use it every day. But I’m also clear about what it can’t do. Every few months, a new headline declares that AI is about to replace the need for...
Why Law Firms Should Invest in 1-1 Marketing Coaching in 2026 In today’s highly competitive legal marketplace, having a great reputation and strong legal skills isn’t enough to guarantee a steady stream of clients. Law firms need a clear, smart, and well-executed...
As 2025 winds down, we want to take a moment to say thank you. At PSM Marketing, we’re grateful every day for the relationships we’ve built with our incredible clients, collaborators, and community. At PSM, we’re more than just a marketing firm. We’re a family...
Let’s be honest: if we had a dollar for every time a client asked, “But how many leads did this generate?” we’d be blogging from our beach house. But for professional service firms like law firms, consultants, nonprofits, and engineering companies, that’s just one...
Most law firms say they want more clients. Fewer know exactly how to attract the right clients consistently. But fear not...this is where a customized law firm marketing plan comes in. We’re not talking about a dusty spreadsheet, vague goals, or the “throw spaghetti...
Ever wonder why your law firm's website isn't bringing in new clients? You're not alone. Lots of law firms have awesome websites, but they just don't seem to get people to call or fill out a form. It's like having a great storefront but no one ever walks in. We're...
So, you're a lawyer, right? And you're probably thinking about how to get more clients. Well, let me tell you, video marketing is where it's at. Seriously, it's not just for big companies anymore. People these days, they love watching videos. It's way easier than...
Tools + Tips to Change the Game At PSM Marketing, we work with a lot of personal injury (PI) lawyers—especially solo practitioners and small firms who feel like they’re stuck in a marketing no-man’s-land. They’ve invested in a decent website, tried a little Google...
Have you ever spent hours writing a blog post, only to hear crickets? We get it — we’ve been there, too. The truth is, content that once performed like gangbusters a few years ago just doesn’t cut it in 2025. This year, Google’s algorithm is smarter — and your...
When the economy starts to backslide, law firms often look for ways to cut expenses, and marketing budgets are frequently among the first on the chopping block. However, history and economic indicators suggest that reducing marketing efforts during a recession can be...
Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a single website or across different websites. In the context of SEO (Search Engine Optimization), duplicate content can be...
Marketing is an essential part of any successful legal practice. Today, competition among law firms is fierce, and attracting new clients is a constant challenge. However, there are several marketing strategies that lawyers can use to attract new clients and stand out...
If you're a lawyer looking to get back into marketing post-pandemic, you're not alone. The COVID-19 pandemic has disrupted traditional marketing strategies and forced many lawyers to adapt to new ways of working and communicating with clients. As the world begins to...
[Saint Paul, MN]— August 17, 2022 —PSM Marketing, LLC, a small business specializing in outsourced marketing for professional services firms, small businesses, and non-profits, is proud to announce its recent national certification as a Women’s Business Enterprise by...
Understanding the Rules of Legal Marketing in Minnesota Legal marketing plays a crucial role in helping attorneys and law firms reach potential clients. However, in Minnesota, as in all states, lawyer advertising is subject to strict rules and ethical guidelines to...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...