SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to find a pair of blue satin high heels, you would enter “buy blue satin high heels” into your Google search bar and would find hundreds of results for these shoes. The results at the top of your page typically fall into two … [Read more...]
Irreverent Toni Halleen Turned Up the Spunk on the Studio Floor
When is the last time you’ve heard of a lawyer who is determined to put fun first? Enter Toni Halleen, an attorney and co-founder at Schaefer Halleen law firm and professional speaker living the goal of infusing amusement into everything she does. Toni even put her mission on stage with her 2003 production “Soulless Bloodsucking Lawyers,” the Most Attended Show in the Minnesota Fringe Festival and voted Best Musical. So, you can imagine the blast Toni and I had capturing her spark and … [Read more...]
Capture Your Team’s Brand Like It’s Your Personal Brand
There’s a lot published about personal brand and its importance. It’s essential that you take the time to hone in on your personal brand—especially if you are looking to make a career change or launch a business or consulting practice. When your Brand is your Team’s Brand But what about when you are part of a team? What about when the team’s brand is as important or even more important than your personal brand. Often the “whole is greater than the sum of its parts.” For LinkedIn, you’ll … [Read more...]
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend networking events. The Four Pillars of Marketing will provide a structure for you to make sure you are touching a host of marketing best practices for lawyers. My goal as a consultant and coach to … [Read more...]
The Anatomy of an Outsourced Marketing Engagement
So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business into your practice. Because outsourcing the marketing department in a professional services firm is not the norm, most firms fall into the, “let’s hire someone out of college to do our marketing” trap because they fail to really grasp the benefits of how an outsourced marketing relationship works. … [Read more...]
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