When the economy starts to backslide, law firms often look for ways to cut expenses, and marketing budgets are frequently among the first on the chopping block. However, history and economic indicators suggest that reducing marketing efforts during a recession can be...
Today, as Donald Trump is inaugurated for his second term as President of the United States, small business owners across the country are bracing for what may lie ahead. While his administration promises to champion business growth and deregulation, the reality for...
Social media was once the golden goose for small businesses—a cost-effective way to connect with audiences, build a loyal following, and promote products or services. But in 2025, the landscape is looking very different. Platforms like X (formerly known as Twitter)...
As we head into 2025, the landscape of marketing for service firms continues to evolve at a rapid pace. From technological advancements to shifting client expectations, staying on top of trends is crucial for firms looking to stand out and attract the right clients....
Lessons from Ben & Jerry’s and Other Bold Brands In today’s polarized world, businesses are increasingly being called upon to take a stance on social and political issues. Gone are the days when companies could remain neutral on matters that impact their...
Halloween isn’t just about candy and costumes—it’s also a golden opportunity to give your marketing strategy a spooky makeover! With the holiday spirit in full swing, businesses can tap into the playful, creative side of Halloween to engage clients, build brand...
As the leaves change and the air turns crisp, autumn brings a sense of renewal—and that feeling doesn’t have to stop at pumpkin spice lattes and cozy sweaters! For your business, the fall season is the perfect time to revamp your marketing strategy, prepare for the...
Imagine having a conversation with your computer, asking it to create a piece of art, or even requesting it to write a song. Sounds futuristic, right? Well, welcome to the world of generative AI, a technology that makes all this possible and more! But what exactly is...
Creating engaging blog content is both an art and a science. At PSM Marketing, we understand the importance of not just reaching your audience but captivating them. Whether you’re a seasoned writer or just starting out, these ten tips will help you craft blog posts...
In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...
The holiday season is a bustling time for businesses, and for professional services companies, it’s a golden opportunity to connect with clients in a meaningful way. As we embrace the festive spirit, it’s essential to craft holiday marketing strategies that resonate...
In the maze of business jargon and acronyms, “PSM” stands out as a beacon for those in the know. But if you've wondered, “What is PSM?” you're in the right place. First and foremost, PSM stands for the name of our company: Professional Services Marketing. We know...