So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend networking events. The Four Pillars of Marketing will provide a structure for you to make sure you are touching a host of marketing best practices for lawyers. My goal as a consultant and coach to … [Read more...]
The Anatomy of an Outsourced Marketing Engagement
So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business into your practice. Because outsourcing the marketing department in a professional services firm is not the norm, most firms fall into the, “let’s hire someone out of college to do our marketing” trap because they fail to really grasp the benefits of how an outsourced marketing relationship works. … [Read more...]
An Outsourced Marketing Department: Would it Work for Your Firm?
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm. However, many times they are also operating under the misconception that they can handle their marketing efforts using non-marketing trained staff in their firm. If you practice in a large firm, you will have the good fortune of having access to a literal army of marketing people to help … [Read more...]
Auditing Your Current Brand: Three Important Questions To Ask
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the time and effort. Strong branding allows a firm to command higher prices in the market, have higher engagement realization, and retain key staff. All reasons to want to make your brand as strong as possible. When auditing your … [Read more...]
Why Google Reviews Matter and How to Ask your Clients For One
You may not realize this, but as many as 10% of your overall website visitors may have clicked on your website because of the Google Reviews posted on you and your company. So what do you need to know about Google reviews, and how can you ask your clients to provide a positive review for you? Why Google Reviews Matter First of all, you have to establish your company with Google by claiming your business listing and managing your business information. You can claim your business by clicking … [Read more...]
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