In trying to juggle your sales and marketing, you may still be confused as to which tasks fall into what box. Here’s a breakdown of the differences between sales and marketing with examples.
3 Ways to Be More Inclusive in Your Marketing
Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn’t convinced you yet, just listen to the numbers. As a business owner, it’s imperative that you connect with your target audiences. And inclusive marketing is what will […]
9 Reasons to Outsource Your Marketing
If you’re not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your business or firm. What does it mean to outsource your marketing? […]
Harness the Power of Ghostwriting for Your Business
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand’s voice, tone, and style into engaging content focused on your marketing goals. The “ghost” part of ghostwriting points to the fact that ghostwriters do not […]
Picking The Right Social Media Channels For Your Business
In a July 2022 report, research showed that 4.7 billion people are active on social media. That’s a whopping 67% of the world’s nearly 8 billion-strong population. And it’s 4.7 billion reasons why you need to market your business on social media — no matter what type of business you own. You’re probably in one […]
PSM Can Help Your Green Energy Company Thrive
It’s “now or never!” says the UN. With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change… a drastic one. It’s hard to do that without stepping outside yourself — or in this case your business. And […]
How to Avoid Rainbow Washing this Pride Month
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations to display their support for LGBTQ+ rights during pride month, but is […]
The Economics of Hiring an Outsourced Marketing Department – It’s a Bargain!
For over 25 years PSM Marketing has delivered marketing department services to clients across the country. Whether you are in the legal, solar energy or recruiting industries, there is no doubt that hiring a company like PSM to serve as your outsourced marketing department will save you money, produce revenue growth, and eliminate the need […]
The Power of Google Reviews
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take a look at how Google Reviews can impact your business and how you […]
How to Track the ROI on your Marketing Efforts
Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.
