Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” It’s official: Visual learners are taking over the world! But also, video is sooo much easier […]
How the Rules Related To Advertising Will Change: What Minnesota Lawyers Need to Know As of September 1, 2022, the Minnesota Rules of Professional Conduct have been streamlined and simplified in support of lawyers who want to do advertising. But take note: Even the word “Advertising” has been eliminated from the title of the Rule […]
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than those who only use Facebook. If you want to grow your business, LinkedIn is clearly […]
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations to display their support for LGBTQ+ rights during pride month, but is […]
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all clients are throwing caution to the wind believing COVID has gone […]
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take a look at how Google Reviews can impact your business and how you […]
Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.
While a lot of marketing firms claim to know the intricacies and complexities of marketing sophisticated legal services, very few really do. If you use these questions with the marketing firms you are interviewing, you will be able to truly conduct an apples-to-apples comparison of their responses and will be able to choose the most qualified firm for your needs.
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.
I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging!