Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all clients are throwing caution to the wind believing COVID has gone […]
The Power of Google Reviews
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take a look at how Google Reviews can impact your business and how you […]
How to Track the ROI on your Marketing Efforts
Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.
How to Choose the Right Marketing Company for Your Law Firm
While a lot of marketing firms claim to know the intricacies and complexities of marketing sophisticated legal services, very few really do. If you use these questions with the marketing firms you are interviewing, you will be able to truly conduct an apples-to-apples comparison of their responses and will be able to choose the most qualified firm for your needs.
Public Relations 101 for Law Firms
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.
How to Engage on LinkedIn: Tips for Professionals
I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging!
2021 LinkedIn Checklist ✔
The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you. LinkedIn is generally one of the top pages that people will find, so let’s make yours a great profile!
8 Rules of Video Call Etiquette While Working from Home
Today’s lesson will focus on the importance of proper manners on professional video calls. At PSM Marketing, we’ve experienced many of these faux pas firsthand. While it’s important to have patience for technical snags (like lag time), you can avoid many frustrations by following these 8 guidelines for video call etiquette.
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.
Marketing During COVID-19: Practical Ideas to Grow Your Practice
I thought it would be smart to put a list together for clients about what you can do with any extra time you may have to help and benefit your marketing efforts. It’s a pretty extensive list, so you can print this blog and use it as a reminder of the many things you can do during the pandemic to ensure the strength of your relationships, and of your business.
