PSM Marketing

Questions? Contact Us →

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • About
    • Team
    • Client Feedback
    • History
  • Outsourced Marketing
    • Marketing Coaching
    • Outsourced Marketing
  • Services
    • Strategy
      • Law Firm Marketing Strategy
    • Websites
    • Branding
    • Digital
    • A-Z Marketing Services
  • Clients
    • Contractors
    • Green Energy
      • Outsourced Marketing for Green Energy Companies
    • Law Firms
      • Business and Corporate
      • Criminal Defense
      • Divorce & Family
      • Employment and Discrimination
      • Estate Planning and Probate
      • Litigation
      • Personal Injury
      • Real Estate
    • Non-Profits
    • Recruiting Firms
    • Small Businesses
    • Other Service Businesses
  • Resources
    • Webinar Archive
  • Blog
  • Contact
    • Join Our Team

Why Professional Services Firms Should Outsource Marketing

December 19, 2018 By Terrie S. Wheeler, MBC

holiday decorations christmas time

If you are a solo practitioner or work with a small team at your professional services firm, you probably understand the struggle of trying to balance your legal duties with your firm’s marketing plan. Staying accessible and relevant to potential clients requires constant attention and effort. If you’re trying to manage your firm’s marketing while […]

Filed Under: Branding, Outsourced Marketing, Strategy, Terrie S. Wheeler

So Busy You Can’t See Straight? How to Cope

May 9, 2018 By Terrie S. Wheeler, MBC

traffic morning sun

As a lawyer, when you feel overwhelmed with your practice, you may want to fully immerse yourself in your clients’ needs. It can seem like you never have enough time to finish everything on your to-do list. At the peak of your career, you might even feel forced to put off seemingly less critical tasks […]

Filed Under: Branding, Law Firm Marketing, Marketing Action Plan, Strategy, Terrie S. Wheeler

Access to a Marketing Department Can be Cost Effective

October 1, 2017 By PSM Marketing

autumn leaves

A solution to what is becoming a fairly widespread law firm management dilemma is taking hold. It seems to be increasingly popular with midsized and smaller firms that understand a structured, disciplined marketing and business development effort is a key to not just growth but even survival in an increasingly competitive environment: Retaining an “outsourced […]

Filed Under: Branding, Jim Bliwas, Law Firm Marketing, Outsourced Marketing

How Marketing Coaching Can Put You On The Fast Track To Growth

August 22, 2017 By Terrie S. Wheeler, MBC

What? You didn’t learn about marketing and business development in law school? Well, you’re not alone. Aside from a few progressive law schools offering accredited classes that touch on marketing, sales, and the business of law, it’s likely you didn’t learn these important skills until you realized they were critical to your future success as […]

Filed Under: Branding, Contributors, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Terrie S. Wheeler

The Four Pillars of Marketing™: Use Them to Grow your Practice!

May 26, 2017 By Terrie S. Wheeler, MBC

Cherry Blossoms Spring

So what are The Four Pillars of Marketing?  The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers.  It’s not enough to just write articles, or just attend networking events.  The Four […]

Filed Under: Branding, Digital, Marketing Coaching, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler, The Four Pillars of Marketing™

The Anatomy of an Outsourced Marketing Engagement

May 18, 2017 By Terrie S. Wheeler, MBC

Surface Splash Ripples Waves Water Boat Splashing

So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business into your practice.  Because outsourcing the marketing department in a professional services firm is not the norm, most firms fall into […]

Filed Under: Branding, Financial Services Marketing, Law Firm Marketing, Outsourced Marketing, Terrie S. Wheeler Tagged With: Marketing Engagement

An Outsourced Marketing Department: Would it Work for Your Firm?

May 10, 2017 By Terrie S. Wheeler, MBC

marketing department

All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm.  However, many times they are also operating under the misconception that they can handle their marketing efforts using non-marketing trained staff in their […]

Filed Under: Branding, Law Firm Marketing, Outsourced Marketing, Terrie S. Wheeler, The Four Pillars of Marketing™ Tagged With: Marketing Department

Auditing Your Current Brand: Three Important Questions To Ask

May 2, 2017 By PSM Marketing

nature-laptop-outside-macbook

Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the time and effort. Strong branding allows a […]

Filed Under: Branding, Financial Services Marketing, Law Firm Marketing, Marketing Action Plan, Outsourced Marketing, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications

3 Steps to Creating a Strong Brand Message

April 13, 2017 By PSM Marketing

Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm.  Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to successful Brand Messaging? Brand Messaging Keys to Success: […]

Filed Under: Branding, Digital, Marketing Action Plan, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications

3 Steps to Creating a Unique Brand for Your Professional Services Firm

April 11, 2017 By PSM Marketing

Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your firm delivers a service because the strategies are a little different. Today’s blog is going cover how to create a unique branding […]

Filed Under: Branding, Financial Services Marketing, Law Firm Marketing, Outsourced Marketing, Pillar III: Increase Name Recognition

Next Page »

Contact Us

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Looking for Something?

Categories

Archives

Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

Stay Connected

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1858 Goodrich Avenue
St. Paul, MN 55105

Looking for Something?

Copyright © 2023 Professional Services Marketing, LLC · Log in