Branding

Image file types fall into two families. Raster files, like PNG, JPG and WebP, are made of pixels and have a fixed size. Vector files,...

Silence is Not Neutral Anymore We are living through a moment that demands moral clarity. The rise of authoritarianism and openly fascist...

The Pride flag stands as a powerful symbol of love, acceptance, and equality for the LGBTQ+ community. Its rainbow colors have become...

In 2023, what feeling does your branding evoke in your clients? According to one statistic, 73% of clients said that client experience...

Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme...

Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand...

Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your...

By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project...

By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no...

Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that...

Now is the time of year when firms are typically looking at creating a marketing plan or updating their marketing strategy for the...

Finding Your Strength in Referrals At our legal marketing firm, we are strong believers that everyone can – and should – market themselves...