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As COVID-19 Lockdowns Ease, Content Marketing Changes Again
When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.
How to Proactively Communicate with Clients During COVID-19
It is our goal to help you develop not just one communication letting your clients and colleagues know how your business will operate during the pandemic, but to help you put a proactive communications plan into action; one that will span the next many months.
How to Support Small Businesses During COVID-19
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a responsible way to help flatten the curve of this global pandemic. We might be homebound as consumers, but we still have one crucial asset to help small businesses: buying power.
Virtual Marketing Model Leads to Work-Life Balance
Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.
Content Marketing and Blog Trends for 2020
Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a result, companies need to adjust their content strategy and approach […]
6 Ways to Manage Email During The Busy Time of Year
During the busy time of year – or tax season – many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When looking at productivity in firms, we have found that busy legal and financial professionals say managing email is a very time consuming and frustrating act that takes time away from their true work.
3 Reasons to Care About Video in Digital Marketing
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have? These are valid questions. After […]
Top Social Media Trends to Watch in 2019
The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year ahead bring for social media? Given that the […]
Like, Share, Follow: Marketing Tactics for Lawyers
Last May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists shared valuable insight into modern legal marketing and offered helpful advice for [...]
