Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social media. But do they really go hand in hand? Let's put on our detective hats and unravel this mystery together. SEO is the practice of...
It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...
Maximize Your LinkedIn Results LinkedIn has emerged as a powerful networking tool for businesses. Especially for those of us in the B2B realm, LinkedIn is more than just a platform to connect; it's a goldmine of opportunities. The question is, are you leveraging...
In an era marked by a digital revolution, SEO and social media have emerged as powerful tools in the B2B marketing landscape. While you might be thinking, "I've tried it, but it's just not working for me," the real key lies in understanding how to leverage these...
A strong social media presence is integral in the contemporary digital landscape. Using social media effectively is vital for varied businesses, including contractors, nonprofits, law firms, recruiting firms, green energy firms, and small businesses. This...
With the arrival of LGBTQ+ Pride Month, the team at PSM Marketing, a proud woman-owned and LGBTQ+ owned agency, celebrate the vibrant spirit of diversity and inclusion. This month holds special significance in recognizing the struggles and achievements of the LGBTQ+...
Today, having a social media presence is essential for businesses and professionals to connect with their clients and build their brand. As a lawyer, you are no exception, as having a social media presence can benefit your practice. Here are some ways in which having...
For small businesses across industries, the decision to invest in Google Ads can be a challenging one. On the one hand, Google Ads offers the potential to reach a vast audience and drive significant traffic to your website. On the other hand, it can be expensive and...
As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good customer relationship management (CRM) system can help businesses stay organized, streamline communication, and improve customer...
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...
In a July 2022 report, research showed that 4.7 billion people are active on social media. That's a whopping 67% of the world's nearly 8 billion-strong population. And it's 4.7 billion reasons why you need to market your business on social media — no matter what...