A press release boilerplate is a short, standardized paragraph at the end of a press release that describes the organization behind the...
Digital
Using Video Marketing to Attract Legal Clients
So, you're a lawyer, right? And you're probably thinking about how to get more clients. Well, let me tell you, video marketing is where...
How Often Does Google Maps Update? (…And Other Helpful Tips)
Ever wondered how often Google Maps imagery refresh? You know, when you zoom in on a street and the picture looks like it's from a few...
Neuromarketing: How Smart Marketers Tap into Human Behavior
Marketing isn’t just about having the right message — it’s about saying the right thing in the right way to spark action. That’s where...
How Virtual Companies Can Prioritize Marketing in 2025
The COVID-19 pandemic flipped traditional office dynamics on their heads. For many companies, particularly professional service firms, a...
Is It Time for Your Small Business to Leave X and Meta?
Social media was once the golden goose for small businesses—a cost-effective way to connect with audiences, build a loyal following, and...
What is Zapier, and How Can It Help Your Small Business?
Running a small business often means wearing multiple hats—marketing manager, accountant, customer service rep, and more. Wouldn’t it be...
Maximizing Client Retention: Marketing Strategies for Professional Service Firms
Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already...
Generative AI: Unlocking the Magic Behind Modern Technology
Imagine having a conversation with your computer, asking it to create a piece of art, or even requesting it to write a song. Sounds...
10 Tips for Writing an Engaging Blog Post
Creating engaging blog content is both an art and a science. At PSM Marketing, we understand the importance of not just reaching your...
The Impact of AI + Automation in Professional Services Marketing
In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the...
Season’s Greetings + Strategies: Holiday Marketing for Professional Services Firms
The holiday season is a bustling time for businesses, and for professional services companies, it’s a golden opportunity to connect with...
Maximizing Email Deliverability and Open Rates: Best Practices for Mailchimp and Constant Contact Users
In the world of email marketing, success hinges on two crucial factors: deliverability and open rates. If your emails don't reach the...
Do Social Media Profiles Really Boost SEO? Let’s Break It Down!
Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social...
The Power of Case Studies in Marketing: Show, Don’t Just Tell
It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as...















