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Does having a Social Media Presence Benefit Lawyers?

Does having a Social Media Presence Benefit Lawyers?

Today, having a social media presence is essential for businesses and professionals to connect with their clients and build their brand. As a lawyer, you are no exception, as having a social media presence can benefit your practice. Here are some ways in which having...

Weighing the Cost + Benefits of Google Ads for Small Businesses

Weighing the Cost + Benefits of Google Ads for Small Businesses

For small businesses across industries, the decision to invest in Google Ads can be a challenging one. On the one hand, Google Ads offers the potential to reach a vast audience and drive significant traffic to your website. On the other hand, it can be expensive and...

Why Choosing the Right CRM is Crucial for Your Business

Why Choosing the Right CRM is Crucial for Your Business

As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good customer relationship management (CRM) system can help businesses stay organized, streamline communication, and improve customer...

Harness the Power of Ghostwriting for Your Business

Harness the Power of Ghostwriting for Your Business

Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...

Picking The Right Social Media Channels For Your Business

Picking The Right Social Media Channels For Your Business

In a July 2022 report, research showed that 4.7 billion people are active on social media.  That's a whopping 67% of the world's nearly 8 billion-strong population.  And it's 4.7 billion reasons why you need to market your business on social media — no matter what...

Why Integrating Video on Your Website + Social Media Makes Sense

Why Integrating Video on Your Website + Social Media Makes Sense

Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...

7 Best Practices for Marketing on LinkedIn

7 Best Practices for Marketing on LinkedIn

LinkedIn now hosts a whopping 810 million members.   Not bad for a 19-year-old business social platform.  And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...

How to Avoid Rainbow Washing this Pride Month

How to Avoid Rainbow Washing this Pride Month

Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...

Master the New Digital Marketing Landscape of 2022!

Master the New Digital Marketing Landscape of 2022!

Traditional marketing is really growing into its name... tradition, and we know traditions aren't always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022,...

How to Engage on LinkedIn: Tips for Professionals

How to Engage on LinkedIn: Tips for Professionals

LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...

How to Proactively Communicate with Clients During COVID-19

How to Proactively Communicate with Clients During COVID-19

We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...

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