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The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

3 Ways to Be More Inclusive in Your Marketing

3 Ways to Be More Inclusive in Your Marketing

Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn't convinced you yet, just listen to the numbers. As a business owner, it's...

Picking The Right Social Media Channels For Your Business

Picking The Right Social Media Channels For Your Business

In a July 2022 report, research showed that 4.7 billion people are active on social media.  That's a whopping 67% of the world's nearly 8 billion-strong population.  And it's 4.7 billion reasons why you need to market your business on social media — no matter what...

Easing Back into Marketing Post-Covid

Easing Back into Marketing Post-Covid

Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...

PSM Partner Series: Michelle Wheeler

PSM Partner Series: Michelle Wheeler

At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo...

8 Rules of Video Call Etiquette While Working from Home

8 Rules of Video Call Etiquette While Working from Home

Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...

How to Support Small Businesses During COVID-19

How to Support Small Businesses During COVID-19

We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...

How to Maintain Your Sanity When Working from Home

How to Maintain Your Sanity When Working from Home

Free Webinar: How to Maintain Your Sanity While Working from Home Apr 9, 2020 11:30 AM CDT Presenter: Michelle Wheeler Register Now → PSM Marketing has been a “virtual” marketing company since its inception in 1997. At the time,...

Staying Positive and Productive During the COVID-19 Pandemic

Staying Positive and Productive During the COVID-19 Pandemic

Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as...

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