Yes, Your Company Should Outsource Its Marketing in 2026 Marketing in 2026 looks nothing like it did even a few years ago. AI enhanced search tools, shifting buyer behavior, and rapid digital innovation now require a level of expertise that most organizations cannot...
So, you're thinking about starting an online store, huh? Or maybe you've got one already and it's just not cutting it. Well, picking the right E-Commerce Platform can feel like a huge puzzle. There are tons of options out there, and each one promises to be the best...
So, you wanna get back into public speaking? Maybe it's been a while, or maybe you just want to get better at it. Whatever your reason, you're in the right spot! Public speaking can feel a bit scary, but it's a skill anyone can get good at. This article is all about...
The COVID-19 pandemic flipped traditional office dynamics on their heads. For many companies, particularly professional service firms, a fully virtual or hybrid work model is no longer a temporary fix but the new standard. While this shift has opened the door to...
Today, as Donald Trump is inaugurated for his second term as President of the United States, small business owners across the country are bracing for what may lie ahead. While his administration promises to champion business growth and deregulation, the reality for...
Social media was once the golden goose for small businesses—a cost-effective way to connect with audiences, build a loyal following, and promote products or services. But in 2025, the landscape is looking very different. Platforms like X (formerly known as Twitter)...
Running a small business often means wearing multiple hats—marketing manager, accountant, customer service rep, and more. Wouldn’t it be great if there were a way to streamline your workflows and free up time for more important tasks? Enter Zapier, a powerful...
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...
Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn't convinced you yet, just listen to the numbers. As a business owner, it's...
In a July 2022 report, research showed that 4.7 billion people are active on social media. That's a whopping 67% of the world's nearly 8 billion-strong population. And it's 4.7 billion reasons why you need to market your business on social media — no matter what...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo...
Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...
[vc_row][vc_column][vc_column_text]Free Webinar: How to Maintain Your Sanity While Working from Home Apr 9, 2020 11:30 AM CDT Presenter: Michelle Wheeler Register Now → PSM Marketing has been a “virtual” marketing company since its inception in 1997. At the time,...
Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as...
[vc_row][vc_column][vc_column_text]Coronavirus, or COVID-19, has impacted small businesses disproportionately. While industries like travel, hospitality, and others will benefit from government support, many small e-commerce and online businesses are struggling in the...
[vc_row][vc_column][vc_column_text]Three weeks ago, no one in the United States was expecting to hear about the closure of all public places, travel bans, and other precautions. Social distancing is now a term every person can define. As businesses grapple with how to...
Find Marketing Motivation for 2020 Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! Our 2020 Marketing Plan is for You Are you a business owner or a contractor? Maybe you...
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
Can Infographics Help Your Firm's Content? After working on a few projects with infographic use, I have come to the realization that there are dos and don’ts when designing an infographic for your firm. As the intern for PSM, I was given a large amount of freedom when...
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their...