Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! The key to your success in 2020 will rely on stepping back, assessing your strengths, and proactively identifying your target audiences, key messages and marketing objectives. Once you have your 2020 8-Step Marketing Plan in place you will need to commit to implementing your plan – not storing it on a shelf!
Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.
After working on a few projects with infographics, I have come to the realization that there are dos and don’ts when designing an infographic for your firm.
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your house, collecting a pile for Goodwill, and maybe even cleaning up your garden. But how much time have you dedicated to spring cleaning your website? …That’s what I thought.
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their name is no longer on the door. If you’re an attorney who sees retirement on […]