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Your Professional Services Marketing Firm

PSM Marketing is a full-service marketing firm dedicated to helping small businesses, professional firms, non-profits, and other community-based organizations share their passion. From high-level strategic planning sessions to down and dirty website development, we’ve got you covered. For over 25 years, we have provided marketing services for a variety of clients in Minnesota and across the country.

What truly makes PSM unique is our Outsourced Marketing strategy. When you hire PSM, you are bringing in a team of 30+ marketing professionals with different areas of expertise. We have copywriters, web developers, graphic designers, SEO experts, and more. We are your marketing department.

Clients We Serve

PSM has a long history serving lawyers, recruiting firms, renewable energy companies, contractors, small businesses and non-profits. The majority of clients we serve fall into one of these categories:

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We Make Marketing Affordable

Our services are scalable, which means we work with businesses of all sizes. From mom and pop shops to larger companies/professional firms, we’ve got your back.

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We Create a Tailored Marketing Plan

We begin our relationship by creating a customized strategic marketing plan. We get to know your business/organization and develop tangible action items to drive your success.

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We Do the Work for You

It almost sounds too good to be true, right? PSM serves as your organization’s marketing firm. Our team will plan, design, develop, write, and implement your strategic marketing plan.

We Make Marketing Affordable

Our services are scalable, which means we work with businesses of all sizes. From mom and pop shops to larger companies/professional firms, we’ve got your back.

We Create a Tailored Marketing Plan

We begin our relationship by creating a customized strategic marketing plan. We get to know your business/organization and develop tangible action items to drive your success.

We Do the Work for You

It almost sounds too good to be true, right? PSM serves as your organization’s marketing firm. Our team will plan, design, develop, write, and implement your strategic marketing plan.

PSM Marketing is a Family Biz!

Did you know PSM’s is run by a mother-daughter duo? That’s right! Terrie Wheeler founded PSM Marketing in 1997 when her youngest daughter, Michelle Wheeler, was only 5 years old! Back then, Michelle helped Terrie collate proposals and prepare presentations. Today, Terrie and Michelle are co-owners of PSM Marketing and feel truly fortunate to work and grow together every day. Terrie brings expertise with law firms, green energy companies, and recruiting firms while Michelle focuses on contractors, non-profits, and small businesses. When you work with PSM Marketing, you will work directly with Terrie or Michelle as your main point of contact alongside a dedicated project manager.

Terrie and Michelle Wheeler
Terrie's Bio

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Michelle's Bio

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What Our Clients Say

PSM Marketing is Celebrating 25+ Years as a Woman-Owned Business

PSM Marketing has been serving clients in the Twin Cities (and around the nation) ever since frosted tips and break-away pants were in style. Not only has our fashion sense evolved over time, but we’ve also managed to stay ahead of the ever-changing marketing trends of the past 25 years. As a federally designated Woman-Owned Business, 75% of our team is composed of women (including our 2 partners). We think that’s pretty darn cool. 

PSM Marketing is certified by the Women’s Business Enterprise National Council (WBENC).

Ready to talk?

Unleash Your Business’s Potential with PSM Marketing

Are you tired of professional services marketing agencies that promise the world but fail to deliver? Look no further than PSM Marketing, the dynamic and innovative force behind business transformations. We are not your typical run-of-the-mill marketing agency. We are trailblazers, thought leaders, and growth enablers.

At PSM Marketing, we live and breathe all things marketing. We are passionate about helping businesses, both big and small, unleash their full potential and achieve remarkable success. With our strategic mindset, creative flair, and deep industry expertise, we’re ready to take your business on an exhilarating journey to new heights.

What sets us apart from the rest is our unwavering commitment to your success. We don’t just provide cookie-cutter solutions; we tailor our strategies to suit your unique needs and goals. Our team of marketing professionals will work closely with you, becoming an extension of your business, to craft a winning marketing plan that generates tangible results.

But it’s not just about our expertise and skills. We genuinely care about your business and its growth. We listen attentively to your aspirations, challenges, and visions, and collaborate with you every step of the way. Our personalized approach ensures that we understand your brand inside and out, allowing us to create powerful marketing campaigns that resonate with your target audience.

So, if you’re ready to embark on an exhilarating marketing journey, join forces with PSM Marketing. Together, we’ll make your business shine, stand out from the competition, and achieve remarkable success. Need marketing for professional services? Contact PSM Marketing today and let’s make some magic happen!

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What Is Professional Services Marketing?

Professional Services Marketing is about telling the right story to the right audience. As a provider of professional services, you understand the complexity and nuances of your industry. But how do you translate that understanding into new business? That’s where this specialized form of marketing comes in. 

Professional Services Marketing isn’t just about advertising; it’s a targeted strategy that combines knowledge of your industry with insights into your target audience. It employs a blend of content marketing, social media engagement, SEO optimization, and personal relationship building. It’s about identifying your potential clients’ exact needs and pain points and positioning your services as the optimal solution. 

This marketing approach allows you to showcase your expertise through thought leadership. By offering valuable content like blogs, social media posts, and webinars, you establish your firm as a leader in your field. Utilizing customer testimonials and case studies, you build credibility and trust. Networking and event participation help forge personal connections, and a robust online presence amplifies your reach. Through a cohesive strategy, Professional Services Marketing promotes your services and enriches your brand, creating a lasting impression that drives growth. PSM delivers marketing to clients in Minnesota and across the nation. As part of our marketing engagements, we deliver the following key services:

Marketing Strategy for Professional Services

Do you have a strategy for growing your business? PSM will guide you through the process.

Website Development for Professional Services

Is your website generating new business for your organization? If not, we can help.

Branding/Logo Design for Professional Services

Need help with your logo or branding? Our graphic design team is here for you.

Search Engine Optimization for Professional Services

Make sure your website is SEO-optimized so leads can find your website online!

Marketing Coaching for Professional Services

We offer 1-on-1 expert marketing coaching to help grow your practice, business, or organization.

Digital Communications for Professional Services

From newsletters to online surveys, we can help optimize your digital communications.

Recent Blogs from PSM Marketing

Generative AI: Unlocking the Magic Behind Modern Technology

Generative AI: Unlocking the Magic Behind Modern Technology

Imagine having a conversation with your computer, asking it to create a piece of art, or even requesting it to write a song. Sounds futuristic, right? Well, welcome to the world of generative AI, a technology that makes all this possible and more! But what exactly is...

10 Summer Marketing Ideas for Professional Services Firms

10 Summer Marketing Ideas for Professional Services Firms

Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...

Twice as Nice: Navigating the SEO Maze with Duplicate Content

Twice as Nice: Navigating the SEO Maze with Duplicate Content

Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a single website or across different websites. In the context of SEO (Search Engine Optimization), duplicate content can be...

10 Tips for Writing an Engaging Blog Post

10 Tips for Writing an Engaging Blog Post

Creating engaging blog content is both an art and a science. At PSM Marketing, we understand the importance of not just reaching your audience but captivating them. Whether you’re a seasoned writer or just starting out, these ten tips will help you craft blog posts...

Leveraging Google Business Profiles for Lawyers

Leveraging Google Business Profiles for Lawyers

In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...

FAQs About Professional Services Marketing

What is PSM Marketing?
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PSM Marketing is a leading professional services marketing agency specializing in strategic marketing solutions for various professional services.

How can PSM Marketing help my professional services business?
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We provide tailored marketing strategies, branding solutions, website development, SEO, and digital communications to elevate your professional services marketing.

What industries do you cater to?
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PSM Marketing serves a diverse range of professional services, including law firms, recruiting agencies, green energy companies, and other small businesses.

Can you improve my online presence?
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Absolutely! Our expert team excels in SEO and digital communications, ensuring your business stands out and reaches a wider audience online.

Do you offer marketing coaching?
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Yes, we provide marketing coaching to empower you with the skills and knowledge to excel in your professional services marketing efforts.

Can you create a unique branding/logo design for my business?
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Definitely! PSM Marketing crafts captivating branding and logo designs that reflect your professional services' identity and values.

How can I get started with PSM Marketing?
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Simply contact us, and we'll set up a consultation to discuss your professional services marketing needs and customize a solution for your business.

Is PSM Marketing experienced in marketing for law firms?
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Yes, we have extensive experience in marketing for law firms and many other professional services, delivering exceptional results.

What sets PSM Marketing apart from other agencies?
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Our specialized focus on professional services marketing, combined with our industry expertise, ensures we provide tailored and effective solutions.

Can PSM Marketing help me grow my client base?
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Absolutely! With our strategic marketing approach, we can help you attract more clients and expand your reach in the professional services market.

Do You Need Professional Services Marketing? 

Professional Services Marketing is essential for your firm, company, or organization. The reality is, in today’s competitive marketplace, it’s not only needed; it’s crucial. Professional Services Marketing is not about a one-size-fits-all approach; it’s tailored to your unique services, industry, and target audience. It lets you speak directly to those needing your expertise, explaining why you’re the best choice. With it, you can avoid being overshadowed by competitors actively engaging with potential clients. 

But it’s about more than staying competitive. This marketing approach offers a systematic way to understand your clients better. By employing analytics and feedback, you can continually refine your offerings, ensuring that you stay aligned with client needs and industry trends. 

The value of word-of-mouth and personal connections must be addressed, but in the digital age, an active, engaging online presence is vital. Professional Services Marketing helps you leverage digital platforms effectively, reaching a broader audience while maintaining the personal touch that differentiates your services. 

Investing in Professional Services Marketing isn’t just about getting more clients; it’s about building a sustainable growth strategy. It aligns your firm’s strengths with client needs, fosters lasting relationships, and creates a reputation that encourages client loyalty. For any professional services firm looking to grow, adapt, and thrive, embracing Professional Services Marketing is not just an option; it’s a must. 

PSM Marketing